Item 10Ct .ty V1 ODU1,HI' V, XCA45
MEMORANDUM
May 28, 2003
TO: Billy Campbell, City Manager
FROM: Rick Black, Director of Public Safety (Ext. 242 1)
SUBJECT: Approval of a variance to Sign Ordinance No. 704 -A for Tweeter Home Entertainment
located at 2801 East Southlake Boulevard, Suite 180.
Action Requested: City Council consideration of a variance to Sign Ordinance 704 -A.
Background
Information: Tweeter Home Entertainment is a retail business located at 2801 East Southlake
Boulevard, Suite 180.
Mark Matise, representing Tweeter Home Entertainment, is requesting a variance to
install a sign as shown on the attached plans. This would vary the following sections
of Sign Ordinance No. 704 -A.
• Section 16,A ATTACHED SIGN
• A.2. MINIMUIv IMAXIMUM LETTER /LOGO HEIGHT: Applicant is seeking
to replace the existing `"TWEETER" sign with a larger sign consisting of one 60
inch upper case letter "T ", and one 36 inch lower case letter "t" with remaining
letters of the word 'TWEETER" at 31 inches. Location of the proposed sign is
approximately 190 feet from the R.O.W. By ordinance the allowed letter /logo
height is 24 inches.
• A.3.MAXIMUM AREA: Allowable sign area for this building frontage is 93 sq.
ft. Overall area of the proposed sign is 113 square feet and is 5% over allowable
area requirements.
Staff Note: The existing sign was approved by variance on May 7, 2002 with a 36
inch upper case "T" and a 30 inch lower case "t" with remaining letters within
required height. The words "AUDIO, VIDEO, CAR STEREO" are part of the
existing approved sign and would not be altered.
Financial
Considerations: Not Applicable
Citizen Input/
Board Review: No citizen input has been received. Not subject to any Board review.
Legal Review: None
Alternatives: The council may approve the request, deny the request, or approve it subject to
whatever conditions they deem appropriate.
Page 1
Billy Campbell
May 28, 2003
Page 2
Supporting
Documents: Variance Application Form
Site Plan
Ordinance No.704 -A, Section 16.A. 1.2.3.
Photo Rendition
Staff
Recommendation: Place the variance request on June 3, 2003 City Council meeting agenda for
disposition.
RB /sv
Page 2
The following sections have been excerpted from the Sign Ordinance No. 704 -A
SEC. 14 VARIANCES
The City Council may authorize variances to any restriction set forth in this ordinance, including but not
limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign
permitting process. In granting any variance, the City Council shall determine that a literal enforcement of the
sign regulations will create an unnecessary hardship or a practical difficulty on the applicant, that the situation
causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self -
imposed, that the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties, and that the granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance. A person may request a variance from the Sign Ordinance by filing the request
with the Building Official. Any request for variance shall be accompanied by a completed application and a
non - refundable filing fee in the amount specified in the current fee schedule adopted by City Council.
SEC. 16 PERMITTED SIGN STRUCTURES AND GENERAL REGULATIONS
A. ATTACHED SIGN
GENERAL: Unless otherwise specifically provided, the regulations set forth in this subsection shall
be applicable to all attached signs which are allowed under this ordinance. Signs may not be attached
to light fixtures, poles, curbs, sidewalks, gutters, streets, utility poles, public buildings, fences, railings,
public telephone poles, or trees. The direct painting of signs on buildings shall be prohibited except
for signs less than a three (3) square foot area used for building identification.
1 MINIMUM /MAXIMUM LETTER/LOGO HEIGHT: The minimum height allowed for letters or
logos shall be six (6) inches. The maximum height allowed for letters or logos shall be based on the
following criteria:
Distance From R.O.W. * Maximum Letter/Logo Height
Less than 100 ft.
12 inches
101 - 150 ft.
18 inches
151 -200 ft.
24 inches
201 - 250 ft.
30 inches
251 - 300 ft.
36 inches
301 and greater
42 inches
* - For any lease space which does not front on a street, the maximum letter /logo height shall be based
on the distance from the vehicular driveway access (see Appendix 'B' for further clarification).
MAXIMUM AREA: 0.75 square feet for every one foot of width of building or lease space not to
exceed 400 square feet (see Appendix 'A' for further clarification).
Page 3
CITY OF SOUTHLAKE
SIGN VARIANCE APPLICATION -..
APPLICANT
NAME: 0110 - �;` /`)r -. - ...,
(' /o �Yi � ��(ti�� l ilt' ✓ ✓t
ADDRESS:
.,. is
PHONE: �t
FAX:
OWNER (if different)
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The following information pertains to the location for which the variance is requested
NAME OF BUSINESS OR OPERATION:
STREET ADDRESS: "Uc
LEGAL DESCRIPTION: Lot Block- Subdivision
I hereby certify that this application i complete as per the requirements g€ Sign Ordinance No. 704 as
summarized below. I further underst d that it is nec s have .artepresentative at the City Council
meeting who is authorized to disc as is reque .
Applicant's signature: > - ` Date:
The following checklist is a summary of requirements for sign variance requests as required by
the City of Southlake. The applicant should further refer to the Sign Ordinance No. 704 and
amendments, and other ordinances maps, and codes available at the City Hall that may pertain
to tl sign variance request.
v Completed sign variance request application.
Completed demonstration of conditions applicable to the requested variance (see
attached.) .
J Site plan showing the location of the sign variance request and any other signs
that conform to or are exempt from the sign ordinance. The site plan shall also
indicate the building, landscaped areas, parking & approaches and adjoining
street R. 0. W.
Scaled and dimensioned elevations of the signs for which the variance is
requested. For attached signs, the elevations shall show the building, the sign
for which the variance is requested, and any other signs that conform to or are
exempt from the sign ordinance.
Page 4
City of Southlake
Sign Variance Application
Demonstration
The building is set back much further than the adjacent building (Cleaner's) from
Southlake Boulevard. Additionally, the finish floor elevation is quite a bit lower than
the adjacent tract to the east (Cleaner's). The combination of these two factors
creates a practical difficulty for the occupants, Tweeter Home Entertainment Group
and Snookies Bar & Grill, to generate name identification with their location.
The underlying cause of the hardship is the positioning of the building on the site.
There are several reasons for the building location on the site. First, there is an
unusually deep stacking depth required, because of the high volume of traffic on
Southlake Boulevard. As a result, the drive into the property is deeper than normal
for a small retail building. Second, drives both in front of the building and behind the
building for common ingress and egress had to be provided for and tied into the
developed site to the east. The combination of these factors helped determine the
required location for the building. The positioning of the finish floor elevation of the
building is a result of the slope of the site and an accommodation for the common
ingress/egress of the drive behind the building.
The sites on either side of this property are "retail" in nature. The tract to the east is a
developed retail building occupied as a cleaners, and the land to the west is a "to be
developed" retail tract. This variance request will not deter from the adjacent uses,
and in fact will be wholly compatible with the existing and permitted developments
on the adjacent properties.
This building was originally designed for five (5) to eight (8) retail and restaurant
tenants. As it turns out the building has two (2) tenants, and each should be treated as
an "anchor" with preference given for larger signage. The proposed signs do not
create an offensive presence, and in fact are in harmony with other retail properties in
the area.
Pale 5
Anchor Sign, Inc. Client info Site Page 2 of 5
Su mmary/Recommendations
Building Sign: 24" Channel letters - "T" is 36" in height "waeter" is 22" in height with 16" Audio Video Car Stereo on front elevation.
Freestanding Sign: One vertical half of existing Tx 10' monument. Routed aluminum pin mounted letters using existing ground mounted uplighting.
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Sign A i- � f' �
Proposed Tweeter internally illuminated individual channel letters
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ninated channel letters= 70 sq It 3' -" i WIG 1{( AUDIO • VIDEO • CAR STEREO 116
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North Elevation
Scale 3%32" — 1' -U" -
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AUDIO • VIDEO 2801 Southlake Blvd,
CAR STEREO
South lake, TX
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Anchor Sign, Inc. Client into Site
Sign A - Option 2
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Total,signige on this cicration = 11, sq It
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North Elevation 124. -0"
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AUDIO • VIOEO 2801 Soulhlake Blvd.
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Soulhlake, TX
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