Item 9A13 SOUTHLAKE
rIT`S OF
Department of Planning & Development Services
STAFF REPORT
February 8, 2011
CASE NO: SV11 -003
PROJECT: Variance to the Southlake Town Square Grand Avenue District Conditional
Sign Permit for Sephora
REQUEST: Sephora is requesting a variance to the Southlake Town Square Grand Avenue
District Conditional Sign Permit for total number of fascia signs on an elevation
and for maximum area for a fascia sign. Sephora is located at 312 Grand Avenue
West, which is a colonnade building.
ACTION NEEDED
The reason for this request is that the applicant is proposing a metal panel with the
Sephora flame logo in place of a window pane on the front elevation. This metal
panel sign is larger than a fascia sign is allowed to be and increases the number of
signs beyond what is permitted.
Specifically, under the conditional sign permit, Sephora is allowed two fascia signs
on the front elevation: one fascia sign at the storefront and one fascia sign at the
colonnade face. Sephora is proposing three fascia signs on the front elevation: a
"Sephora" text sign at the storefront, a "Sephora" text sign at the colonnade face,
and the metal panel with the flame logo. In addition, the metal panel is
approximately 52.4 square feet in area. Fascia signs are limited to 30 square feet
in area. Below is a summary of the requested variances:
Sign Regulation
Current Regulation
Proposed Regulation
Number of fascia
Two: one at the
Three: two at the storefront
signs on a colonnade
storefront and one at
and one at the colonnade face
building
the colonnade face
Area of a fascia sign
30 square feet
52.4 square feet for the metal
panel with the flame logo
Consider variance request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Proposed Signs
(D) Sign Variance Application
STAFF CONTACT: Ken Baker (748 -8067) or Jenny Crosby (748 -8195)
Case No.
SV11 -003
BACKGROUND INFORMATION
APPLICANT: Sephora USA
OWNER: SLTS Grand Avenue II LP
PROPERTY SITUATION: The address is 312 Grand Avenue West.
HISTORY: The Grand Avenue District Conditional Sign Permit (SP05 -288) was
approved by City Council on November 15, 2005.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION:
WCommunity DevelopmenAMEMOISigns1201 I 1S V1 1-003 Sephora1S V1 1-003 Sephora.docx
Case No.
SV11 -003
Attachment A
Page 1
Vicinity Map
Sephora
f 4 f .
mow..•• +, � r'"
s
125 250
Case No.
SV11 -003
Attachment B
Page 1
Proposed Signs
�'jiiffllrl
Case No. Attachment C
SV11 -003 Page 1
BLACK COMPOSI
PANEL Hxi (MF
EXTE RIOR STOREF
S PH+OM FLAME
ACRVUC FACE &
SIGNAGE VENDC
COORDIHATE 41111
TO INSTALLAtiom.
SEE WTAIL D/1Q
3�
Case No.
SV11 -003
Attachment C
Page 2
Sign Variance Application
Demonstration
Please demonstrate that the following conditions are applicable to the reoyetsd sign variance:
1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant. I ft WTVM4h.0 C ;r d�-- TVs AF
hU a 1x ��/ I 0 -4firI Cry PA - Cii) SALZO� s rAm Tb &VC"VA#J
' A FI*TMZI IF Pn "fir Vi Aft PMLt4 lip
r �u� apt IW ea w I I-vou *q &rew.
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
A4 A% "WLTrot%'OC —NOrw Fas1NI� TPEAM
��i�� � '� I �'I�f.t�'s'C"+� �� t +•t� r.>�C -�] ��r�4v+�
3, l hat the variance will not injure and will be wholly compatible with the use and permitted
developmant of adjacant properties.
U t
4V
V0k%VU Ar A-X� Vil W." 4rc 1 LIP" Act] Ivi Li. Na C-V "'z* ( 0� LIE
+r oipfflrlor + 'tor& W"' wtVV Pty tv ►� wl cu
d. That the variance Wvili Eye in harmany with the SpAt and pufpnse Of the sign owiname.
we w(w lug FFfmt� Tb r�fl1� �r - r4c HA-ff,
P low Aj 14rr..�C% .
Case No. Attachment D
SV11 -003 Page 1