Item 6C13 SOUTHLAI<,.E
CITY OF
Department of Planning & Development Services
STAFF REPORT
February 8, 2011
CASE NO: SV11 -002
PROJECT: Variance to the Southlake Corners Conditional Sign Permit for Toys "R" Us/
Babies "R" Us
REQUEST: Toys "R" Us /Babies "'R" Us is requesting a variance to the Southlake Corners
Conditional Sign Permit for maximum letter height and maximum width for
attached signs. Toys "'R" Us /Babies "R" Us is located at 250 North Kimball
Avenue in the former Circuit City space.
On the front elevation, the applicant is requesting a maximum letter height of 72
inches for the `R" in Toys "R" Us and Babies "R" Us sign. Under the Southlake
Corners Conditional Sign Permit, the maximum allowed letter height is 60 inches.
All other letters in the sign are 48.5 inches or less.
On the rear elevation, the applicant is requesting a maximum sign width of
approximately 36 feet. The maximum allowed sign width is 27 feet.
Below is a summary of the requested variances:
ACTION NEEDED
ATTACHMENTS
STAFF CONTACT:
Sign Regulation
Current Regulation
Proposed Regulation
Maximum letter height
Winches
72 inches (letter `R" only)
(front elevation)
Maximum sign width
27 feet
36 feet
(rear elevation)
Consider variance request.
(A) Background Information
(B) Vicinity Map
(C) Proposed Signs
(D) Sign Variance Application
Ken Baker (748 -8067) or Jenny Crosby (748 -8195)
Case No.
SV11 -002
BACKGROUND INFORMATION
APPLICANT:
OWNER:
PROPERTY SITUATION
HISTORY:
STAFF COMMENTS:
COUNCIL ACTION:
Toys "R" Us /Babies "R" Us
Inland W Southlake Corners, Ltd
The property address is 250 North Kimball Avenue.
The Southlake Corners Conditional Sign Permit (SPO4 -050) was approved
by City Council on April 6, 2004.
The sign criteria, site plan and application are attached to this report.
WCommunity DevelopmentlMEMOISigns1201I1SV11 -002 Toys R UsISV11 -002 Toys R Us. docx
Case No.
SV11 -002
Attachment A
Page 1
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Case No. Attachment B
SV11 -002 Page 1
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Width of sign
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28 feet
18 feet 8 inches
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East (Front) Elevation
West (Rear) Elevation
Letter "R"
(Measurement D)
72 inches
48 inches
All other letters
(Measurement A)
42 inches
28 inches
Width of sign
(Measurement 8)
28 feet
18 feet 8 inches
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Case No. Attachment C
SV11 -002 Page 2
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East (Front) Elevation
West (Rear) Elevation
Letter "R"
(Measurement C)
72 inches
48 inches
Letter "T"
(Measurement A)
48.5 inches
32 inches
Width of sign
(Measurement 8)
22 feet 9.5 inches
15 feet 2 inches
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Case No. Attachment C
SV11 -002 Page 2
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Previous Sign (East Elevation)
Case No. Attachment C
SV11 -002 Page 3
Sign Variance Application
1. That a literal enforcement of the sign regulation will create an unnecessary hardship or
practical difficulty on the applicant.
The company that is considering the use of this building has a copyright to for their building signs
to read "TOYS R US BABIES R US ".
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the
affected property and is not self imposed.
The subject building is located within a shopping center whose focus is N. Kimball Avenue. The
subject building is situated farther from N. Kimball Avenue than any other building in the shopping
center.
3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
Granting the variance will not injure and be compatible with adjacent properties since adjacent
properties are retail properties.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
It is doubtful whether the true intent of the sign code was to prohibit signage designating a
building with two names. The height of one letter (the letter "R ") is larger {72 "} than the maximum
60" height. All other letters are lower (48 ") than the maximum height.
Case No. Attachment D
SV11 -002 Page 1