Item 4K1
Southlake, Texas Ordinance 994 Economic Development and Tourism Strategic Plan
TIP Strategies, Inc.
Cygnet Strategies, LLC
City Council, 1st Reading
- January 25, 2011
Greg Last, Director of Economic Development
Jill Lind, Tourism Marketing Manager
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Agenda
Public meetings / input to date
Economic development recommendations
Tourism recommendations
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Public Meetings / Input to Date
Jan. 20, 2010 – Southlake Business Council
Apr. 28, 2010 – SBC Briefing
May 3, 2010 – Joint LUP & EDT Committee
June 16, 2010 – SBC Briefing
June 24, 2010 – Joint LUP & EDT Committee
Aug. 18, 2010 – SBC Briefing
Aug. 26, 2010 – Joint LUP & EDT Committee
Oct. 10, 2010 – SBC Briefing
Nov. 8, 2010 – Joint LUP & EDT Committee
Dec. 13, 2010 – SPIN
Jan. 20, 2011 – Planning & Zoning Commission
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Economic Development Recommendations
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Economic Development Goals
Retain and expand existing business
Actively recruit corporate headquarters and regional offices
Enhance the entrepreneurial climate and expand the opportunities for professional networking
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Economic Development Goals
Establish a clear incentives policy and be more aggressive in using incentives to attract and retain high-quality businesses
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Tourism Recommendations
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Tourism Goals
Visitor amenities
Events
Develop a focused message
Groups / conferences / niches
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Tourism Goals
Partnerships and packages
Setting benchmarks / measuring ROI / surveys
Online marketing / social media
Public relations
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Tourism Goals
Marketing collateral / advertising
Define day-trip markets
Define overnight niche markets
Keep an eye on the competition
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Questions
Greg Last, (817) 748-8037