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Southlake, Texas M ir Ordinance 994 Economic Development and Tourism Strategic Plan TIP Strategies, Inc. Cygnet Strategies, LLC City Council, 1st Reading -January 25, 2011 Greg Last, Director of Economic Development Jill Lind, Tourism Marketing Manager � 5trategle5 4j 1 1 • • • Public meetings / input to date • Economic development recommendations Tourism recommendations 'T'Pstrategies "III' Public Meetings / Input to Date • Jan. 20, 2010 — Southlake Business Council • Apr. 28, 2010 — SBC Briefing • May 3, 2010 — Joint LUP & EDT Committee • June 16, 2010 — SBC Briefing • June 24, 2010 —Joint LUP & EDT Committee • Aug. 18, 2010 — SBC Briefing • Aug. 26, 2010 — Joint LUP & EDT Committee • Oct. 10, 2010 — SBC Briefing • Nov. 8, 2010 — Joint LUP & EDT Committee • Dec. 13, 2010 — SPIN • Jan. 20, 2011 — Planning & Zoning Commission 'T'Pstrategies LV,1 91 dr Economic Development Recommendations n 5trategie5 Economic Development Goals 1. Retain and expand existing business 2. Actively recruit corporate headquarters and regional offices 3. Enhance the entrepreneurial climate and expand the opportunities for professional networking 'T'Pstrategies "III' Economic Development Goals 4. Establish a clear incentives policy and be more aggressive in using incentives to attract and retain high - quality businesses 'T ' Pstrategies &C Tourism Recommendations n 5trategie5 Tourism Goals 1. Visitor amenities 2. Events 3. Develop a focused message 4. Groups / conferences / niches 'T'Pstrategies "III' Tourism Goals 5. Partnerships and packages 6. Setting benchmarks/ measuring ROI / surveys 7. Online marketing / social media 8. Public relations 'T'Pstrategies "III' Tourism Goals 9. Marketing collateral / advertising 10. Define day -trip markets 11. Define overnight niche markets 12. Keep an eye on the competition 'T'Pstrategies "III' Questions Greg Last, (817) 748 -8037 � 5trategle5 11