Item 9A13 SOUTHLAI<,,E
CITY OF
Department of Planning & Development Services
STAFF REPORT
November 10, 2010
CASE NO: SV10 -025
PROJECT: Sign Variance for Watermere at Southlake
REQUEST: Southlake Watermark Holdings, L.P., is requesting a variance from the Sign Ordinance
No. 704 -E regulations for a temporary sign. The subject property is located at the
southeast corner of West Southlake Boulevard and Watermere Drive and the address
is 2807 West Southlake Boulevard. The applicant is requesting approval for a v-
shaped development sign that exceeds the maximum sign height and maximum sign
area standards as well as the allowable duration for this type of sign. The sign was
originally approved in April 2008 and renewed in May 2009 for a period of one year.
The sign is v- shaped (2 sided), 13 feet tall, and 200 square feet in total area.
The specific variances requested are as follows:
Sign Regulation
Current Regulation
Proposed Sign
Maximum Sign
7 feet (1 sided sign)
13 feet (2 sided sign)
Height
or 5 feet (2 sided sign)
Maximum Sign
48 square feet total (1 sided
200 square feet total; 100
Area
sign) or 64 square feet total (2
square feet per side
sided sign)
Duration
1 year or upon issuance of
2 additional years
C.O. for all buildings
ACTION NEEDED: Consider variance request
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Previously Approved Signs and Proposed Sign
(E) Sign Variance Application
STAFF CONTACT: Ken Baker (748 -8067) or Jenny Crosby (748 -8195)
Case No.
SV10 -025
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APPLICANT /OWNER: Southlake Watermark Holdings L.P.
PROPERTY SITUATION: The property address is 2807 West Southlake Boulevard.
HISTORY: On April 18, 2006, City Council approved a variance to allow a development
sign with a height of 15 feet and an area of 160 square feet at this location
for a period of 18 months from installation. This sign was removed in spring
2008.
On April 15, 2008, City Council approved a variance for this sign for a period
of one year.
On May 15, 2009, City Council approved a variance for this sign for a period
of one year.
STRATEGIC LINK: Quality Development
CITIZEN INPUT/
BOARD REVIEW: None
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION:
N:1Community Devel opmentlMEMO1S /GNS120101Watermere1SV10 -025 Watermere Temporary Sign.doc
Case No. Attachment A
SV10 -025 Page 1
Vicinity Map
2807 West Southlake Boulevard
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Case No. Attachment B
SV10 -025 Page 1
Site Plan
WATERMERE EXISTING 8`X 8 "`V "SHAPE SIGN
LOCATION AND SETBACK
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Case No. Attachment C
SV10 -025 Page 1
Previously Approved Sign (Removed Spring 2008)
Total Sign Height = 15 feet
Sign Area = 160 square feet
Previously Approved Sign (Approved April 2008 and May 2009)
Case No. Attachment D
SV10 -025 Page 1
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Proposed Sign
(Same as sign approved in 2008 and 2009, although sign has been painted and refaced)
Case No. Attachment D
SV10 -025 Page 3
Sign Variance Application
1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
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2. That the situation c the unn6cessary:hardshlp or practical difficulty is unique to the affected
property and is not self imposed.
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3. That the varialce will not injure an ill he wholly compatible with the use and permitted
development of adjacent properties.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
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Case No. Attachment E
SV10 -025 Page 1