Item 4G13 SOUTHLAI<,.E
CITY OF
Department of Planning & Development Services
STAFF REPORT
November 10, 2010
CASE NO: SV10 -024
PROJECT: Sign Variance for McAlister's Deli
REQUEST: Design Team Sign Company, on behalf of McAlister's Deli, is requesting a
variance to the Southlake Corners Conditional Sign Permit requirements for the
maximum area for attached signs. McAlister's Deli is located at 100 North Kimball
Avenue, Suite 110 in the Southlake Corners commercial center. The applicant is
proposing to modify three existing signs: one on the north elevation facing S.H.
114, one on the west elevation facing an internal drive, and one on the south
elevation facing East Southlake Boulevard. On all three signs, the applicant
intends to replace the existing green faces of the "McAlister's" channel letters with
white faces. In addition, the applicant is proposing to replace the "Deli" channel
letters with a ribbon that says "Deli ". The addition of the ribbon increases the area
of all three signs beyond what is allowed under the Southlake Corners Conditional
Sign Permit.
ACTION NEEDED:
The proposed signs on the north and south elevations are approximately 60
square feet. Under the Conditional Sign Permit, the maximum allowed area for
these facades is 51 square feet. The proposed sign on the west elevation is
approximately 78 square feet. Under the Conditional Sign Permit, the maximum
allowed sign area for this elevation is 71 square feet.
Approval of a variance is needed to receive sign permits for these signs. The
specific variance requested is as follows:
Sign
Requlation
Elevation
Current
Requlation
Existing Siqn
Proposed
Sign
Maximum
West
71 sq. ft.
68 sq. ft.
78 sq. ft.
Area
South
51 sq. ft.
51 sq. ft.
60 sq. ft.
North
51 sq. ft.
51 sq. ft.
60 sq. ft.
Consider variance request
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Sign Details
(E) Sign Variance Application
STAFF CONTACT: Jenny Crosby (748 -8195) or Ken Baker (748 -8067)
Case No.
SV10 -024
BACKGROUND INFORMATION
APPLICANT:
OWNER:
PROPERTY SITUATION
HISTORY:
STAFF COMMENTS:
COUNCIL ACTION:
Design Team Sign Company on behalf of McAlister's Deli (Saxton Pierce
Restaurant Corporation)
Inland W Southlake Corners Ltd.
The property address is 100 North Kimball Avenue, Suite 110. The building
is located in the Southlake Corners retail center.
April 6, 2004; City Council approved the Southlake Corners Conditional
Sign Permit.
The sign criteria, site plan and application are attached to this report.
N:ICommunity Deve lopmentlMEMOIS/GNSIConditiona/ Sign Permits lSouthlake Corn erslMcAlisters.docx
Case No.
SV10 -024
Attachment A
Page 1
Vicinity Map
McAlister's Deli
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Case No. Attachment B
SV10 -024 Page 1
Site Plan
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Case No.
SV10 - 024
McAlister's
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Attachment C
Page 1
—JITM1 ci I I I I I I I I I I I I I 9T
Proposed Signs
South Elevation (facing Southlake Blvd.)
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RACE'VVAY PAINTED TO MATCH FIXISTING FACADE
sa,
DELI*
Case No. Attachment D
SV10 -024 Page 1
North Elevation
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RACEWAY PAINTED TO MATCH EXISTING FACACE
.DELI.
Case No. Attachment D
SV10 -024 Page 2
West Elevation
240.25 n
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RACEWAY PAINTED TO MATCH EXISTING FACE $$ �
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1 CHANNEL LETTER ELEVATION
Case No. Attachment D
SV10 -024 Page 3
Sign Variance Application
That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant
the Saxton Group would like to upgrade the Southlake McAlister's to the new look per Corporate.. They would Bice to
hold the cost #o a minimum by using the existing McAlister's channel letters and reptace only the existing green faces
with white faces and replace the channel letter "Deli" with the new Ribbon deli. The new Ribbon Deli is: 28"x93"
versus the existing Deli channel letters which are: 16" x 61.,5 ".
A smaller ribbon deli would not look correct and balanced with the existing 36" straight copy McAlister's letters.
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not seif imposed
McAlistet's Coqpoiate requires thaii franchisees to remodel after s❑ long a time frame The Saxton Group are
attempting to do this mrnodel which includes changing the McAlister's faces ftorn green to white and changing
the Deli channel letter's to the Ribbon Deli.
That the varianoe will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
The new look will be balanced and will compliment the entire centers look.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
the new look should bring in a lot more business and revenue to not only the McAlister's, but also other tenants
in the center..
Case No. Attachment E
SV10 -024 Page 1