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Item 4JCITY OF S0UTHLA1<,.,E Department of Planning & Development Services STAFF REPORT October 27, 2010 CASE NO: SV10 -022 PROJECT: Sign Variance for Solara REQUEST: ACTION NEEDED: ATTACHMENTS: RQ IFG1a &00]011FGT "I Artografx, on behalf of Solara, is requesting a variance to the Sign Ordinance No. 704- E requirements for maximum letter height for an attached sign. Solara is located at 2250 East Continental Boulevard, Suite 100 in the Champion Crossing development. The applicant is requesting a sign with 17.5 inch letters on the south elevation facing East Continental Boulevard. Under Sign Ordinance No. 704 -E, the applicant is allowed a maximum letter height of 16 inches. The applicant has an existing sign on the east elevation facing South Kimball Avenue which is identical to the proposed sign. Because of the distance to the street, a larger letter height is permitted on the east elevation. The requested variance is as follows: Sign Regulation Current Regulation Proposed Sign Maximum letter height (south elevation) 16 inches 17.5 inches Consider variance request. (A) Background Information (B) Vicinity Map (C) Site Plan (D) Proposed Sign (E) Sign Variance Application Ken Baker (748 -8067) or Jenny Crosby (748 -8195) Case No. SV10 -022 BACKGROUND INFORMATION APPLICANT: Jeff Beaty, Artografx on behalf of Solara OWNER: Champion Southlake Crossing, L.P. PROPERTY SITUATION: The property address is 2250 East Continental Boulevard, Suite 100. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. COUNCIL ACTION: WCommunity Deve lopmentlMEMO1SIGNS120101SV10 -022 - Solara (Champion Crossing) IS V1 0-022 Solara.doc Case No. Attachment A SV10 -022 Page 1 Vicinity Map Solara MIRAC pU R z U U U N Q S U N W G T AV E TAL BLVD U z m I I r I I I� N 0 550 1,100 2,2 s Case No. Attachment B SV10 -022 Page 1 Site Plan Case No. Attachment C SV10 -022 Page 1 Proposed Sign — South Elevation -- S 17-1/2" overall , FRONT ELEVATION 3/4 " =1' scale qty: 2 3" deep rev. alum. channel letters painted pms 469 location #1 - South Elevation Case No. Attachment D SV10 -022 Page 1 Existing Sign — East Elevation (No Variance Required) -- S 17-1/2" overall , FRONT ELEVATION 3/4 " =1' scale qty: 2 3" deep rev. alum. channel letters painted pms 469 Case No. SV10 -022 2 25p Sf- LAV, A Attachment D Page 2 Sign Variance Application D'et't'lGl"IIstration Please dermanstrate that this following conditiqns are applicable to th+e requested sign varianca 1, That a literal errforcement of the sign regulation will create an unnecessary hardship or practi+ difficulty on the applicant. The sign regulation is not compatible with the tenants strict corporate guidelines for the company logo. 2. That the situation causing the unnecessary hardship or practical d culty is unique to the affe property and is not self Imposed. Due to the size and scale of the building, the current sign regulation does not allow legibility and overall, functionality of the the tenant font /logo, 3. That the variance will not injure and wills he wholly compatible with the use and permitted development of adjacent properties. This variance will allow to keep the same continuity throughout the property and more importantly match the existing. 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. "yes, the valiance is within the spirit and harmony of the sign ordinance. We would just life to ask for a slightly larger size to also allow for the desired functionality. Case No. Attachment E SV10 -022 Page 1