Item 10DCity of Southlake
Department of Planning
STAFF REPORT
September 15, 2004
CASE NO
SP 04 -209
PROJECT: Next Century Dental
REQUEST: Variance to the Sign Ordinance No. 704 -B requirements for letter /logo height and the
number of signs allowed for attached signs. The business is located approximately
900 feet east of the intersection of Shady Lane and the westbound access road of E.
State Highway 114. The specific variances requested are as follows:
Sign Rea. Max. Permitted Max. Requested
Number of Signs
Sign #1
Letter Height
Sign #2
Letter & Logo Height
ACTION NEEDED: Consider variance request.
1 sign per street frontage 2 signs
12 inches 24 inches
12 inches 24 inches
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Building Elevation & Sign Detail
(E) Sign Variance Application
STAFF CONTACT: Dennis Killough (481 -2073)
Ken Baker (481 -2046)
Case No.
SP 04 -209
BACKGROUND INFORMATION
OWNER/TENANT: Next Century Dental
APPLICANT: Baker Sign Co.
PROPERTY SITUATION: The owner's business, Next Century Dental, is located approximately 900 feet
east of the intersection of Shady Lane and the westbound access road of E.
State Highway 114. The property address is 2680 E. State Highway 114.
REQUEST: The applicant, on behalf of Next Century Dental, is requesting avariance from
the letter height and logo height standard and the number of signs allowed for
attached signs as found in Sign Ordinance No. 704 -B.
STAFF COMMENTS: The sign criteria, building elevations, site plan and applications are attached to
this report. The following variances to the Sign Ordinance No. 704 -B are
requested:
• Ord. 704 -13, Section 16.A.4 NUMBER OF SIGNS Only one attached
sign per lease space shall be allowed along each street frontage on any
site.
The applicant is requesting to have a total of two (2) attached signs on
the fa(ade facing E. State Highway 114.
Sin #1
• Ord. 704 -13, Section 16.A.2 NIAXNIUM LETTER/LOGO HEIGHT The
maximum permitted letter or logo height is 12 inches for a sign less than
100 feet from the right -of -way.
The proposed sign will be approximately 60 feet from the street right -of-
way. The maximum letter size permitted is 12 inches. The applicant is
requesting a letter height of approximately 24 inches.
Sin #2
• Ord. 704 -13, Section 16.A.2 N[AXPV1UM LETTER/LOGO HEIGHT The
maximum permitted letter or logo height is 12 inches for a sign less than
100 feet from the right -of -way.
The proposed sign will be approximately SS feet from the street right -of-
way. The maximum letter or logo size permitted is 12 inches. The
applicant is requesting a letter and logo height of approximately 24
inches.
The City Council may authorize variances in accordance with the following
provision of the Sign Ordinance No. 704 -13, Section 14, Variances:
Case No. Attachment A
SPO4 -209 Page 1
The City Council may authorize variances to any restriction set forth in this
ordinance, including but not limited to the number, type, area, height, or
setback of signs, or any other aspect involved in the sign permitting process.
In granting any variance, the City Council shall determine that a literal
enforcement of the sign regulations will create an unnecessary hardship or a
practical difficulty on the applicant, that the situation causing the unnecessary
hardship or practical difficulty is unique to the affected property and is not
self - imposed, that the variance will not injure and will be wholly compatible
with the use and permitted development of adjacent properties, and that the
granting of the variance will be in harmony with the spirit and purpose of this
sign ordinance. A person may request a variance from the Sign Ordinance by
filing the request with the Building Official. Any request for variance shall be
accompanied by a completed application and a non - refundable filing fee in the
amount specified in the current fee schedule adopted by City Council.
N: \Coimuunity Development \MEMO \SIGNS \2004 \SPO4 -209 Next Century Dental.doc
Case No.
SPO4 -209
Attachment A
Page 2
Vicinity Map
Next Century Dental
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Case No.
SP 04 -209
Attachment B
Page 1
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Case No.
SP 04 -209
Attachment D
Page 1
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5213 SUN VALLEY DR, FT. WORTH, TX. 76119 Created for the approval of: Next Century Dental Scale: 318"= V -0" Location:
Phone# 817 -572 -7346 FAX# 817. 483 -0839 Approved by: Soles'nan: Eddie Baker Date, JUL 26, 2004 Drawing #:
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1�s 1] a ' Phone# 817 - 572 -7346 FAX# 817- 483-0839 Approved by: Salesman: Eddie Baker Dote: AUG, 10, 2004. DtaWing #:
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Sign Variance Application
Demonstration
_Please demonstrate that the following conditions are applicable to the requested sign
variance;
7. That a literal enforcement of the sign regulation will crate an unnecessary hardship or
practical difficulty on the applicant.
Due to the location and distance from the freeway, larger letters
are required to be visible. Hwy 114 traffic is moving so quickly
that a small sign would be impossible to read. our building has
a 15' plat line and a 130' frontage. The sign will look totally
out of proportion and quite ridiculous if it is that small as the
sign ordinance dictates.
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the
affected property and is not self imposed.
We have established a logo and a brand with our signs on our other
two locations. If would berinconsistant not to follow the same
with the new location. We have multiple businesses under one
roof (braces/general dentistry, etc.) we must have at least two
signs on the more than 130' frontage.
3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
Quite the contrary, if the sign ordinance is followed as writtep,
our sign would not fit in with the signs on the adjacent and
immediate existing properties None of the immediate properties
within sight of our location have signs that conform to this
current ordinance.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
Nothing we are proposing will violate the spirit or harmony of
the sign ordinance. The city should be proud of our building,
using it as an example of what they should want for future
development. our proposed signs will compliment what we have
built.
Case No. Attachment E
SP 04 -209 Page 1