Item 11A - Attachment BAttachment B
Main design principles derived from the image preference
survey.
Proportional size and scale The scale of signs should be appropriate size and
not over -whelm the building facade on which they are located. The size and
shape of a sign should be proportional with the scale of the structure. Large
storefronts such as big boxes may be allowed to have proportionally larger signs
than smaller storefronts. Signs should not overwhelm the section of the building
fagade on which it is placed upon.
Encou
31
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Encouraged
Use contrasting colors Contrast is an important influence on the legibility of
signs. Substantial contrast should be provided between the color and material of
the building background and the letters or symbols to make the sign easier to
read. Light letters on a dark background or dark letters on a light background are
most legible.
munniarF OT Aiai l Yrinclples 1
P &Z Sign Visual Preference SurveN 1
Jule 15, 2004
Discouraged
Avoid using too many colors Colors or color combinations that interfere with
legibility of the sign copy or that interfere with viewer identification of other signs
should be avoided.
Concise Name Identification
A concise and simple name identification should
be used whenever possible given the limited amount of time the vehicle traveling
public has to identify and read the sign. The fewer number of words, the more
effective the sign. A simple and succinct sign is easier to read and looks more
attractive because it is less cluttered.
Integrate signs with the building Signs should be designed so that they are
integrated with the design of the building. A well designed building facade or
storefront is created by the careful coordination of sign and architectural design,
and a coordinated color scheme. Signs should "fit in" and not appear out of
place or forced. Sign placement and design should be reviewed within the
context of building design.
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Discouraged
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Sunn iary of Main Principles 7
P &Z Sign Visual Preference Survey
Juli 15, 2004
Encouraged
Discouraged
Encouraged
Lighting
(a) Internal illumination. Individually illuminated letters, either internally
illuminated or backlighted solid letters are required. Prohibit cabinet signs.
(b) Use a projected light source. Signs along roadways with slower moving
traffic or in pedestrian oriented environment should consider illumination by a
projected light source (e.g., spotlight). Projection lighting is usually a better
alternative because the sign will appear to be integrated with the building's
architecture. Light fixtures supported in front of the sign cast light on the sign and
generally a portion of the building's face as well. Projected lighting emphasizes
the continuity of the structure's surface and signs become an integral part of the
facade.
-
Encouraged
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Encouraged Discouraged
Limit the number of letter styles The number of lettering styles used shall be
limited to two styles. Intricate typefaces and symbols that are difficult to read
reduce the sign's ability to communicate. In other words, keep it simple.
Sunn iary of Main Principles 3
P &Z Sign Visual Preference SurveN
Jule 15, 2004
Discouraged
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Discouraged
Corporate Franchise Signage Corporate franchise signage should conform to
the community's visual desires while maintaining some elements of corporate
identity. Corporate logos should fit the context, color, scale and building
elements.
Building Design. A building should not be designed in a manner or contain
elements that essentially results in the structure functioning as a large sign.
Building design should fit into the context and desires of the community.
Corporate images, colors and designed elements should only be allowed to the
extent they meet the community's context.
Discour
Discouraged
Sunn iary of Main Principles 4
P &Z Sign Visual Preference Survey
Juli 15, 2004
Shopping Center Monument Signs
a. Freestanding signs are allowed to display a limited number of individual tenant
signs and the name of the center. Multiple message panels make the sign
ineffective in conveying a message and could potentially be a safety hazard.
b. Individual tenant sign panels should be uniform in size. The address, the name
of the center or the major tenant may have a larger sign panel.
c. The sign structure should be architecturally designed and incorporate design
details, materials, and colors of the associated buildings.
d. Sign panels should be limited in size to the width of the architectural support
elements of the sign.
e. Signs should be externally illuminated.
f. The size of the sign should be primarily dependent on the speed of the traffic
viewing the sign and the distance from the roadway.
g. Monument signs should include a landscaping element.
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Encouraged Discouraged
A -
Encouraged Discouraged
Sunn iary of Main Principles �
P &Z Sign Visual Preference Survey
Juli 15, 2004
Location and mounting
(a) Signs should be mounted in locations that respect the design of a building &
site, including the arrangement of bays and openings. Signs should not obscure
windows, (including second story windows), window trim /molding, grillework,
piers, pilasters, and other ornamental features.
(b) Wall- mounted signs on fascias above storefront windows should be sized to
fit within existing friezes, lintels, spandrels, and other such features and not
extend above, below, or beyond them. Typically, wall- mounted signs should be
centered on horizontal surfaces (e.g., over a storefront opening).
(c) When a large building contains several storefronts, signs for the individual
businesses should relate well to each other in terms of locations, height,
proportion, color, and illumination. Maintaining continuity will reinforce the
building's facade composition while still retaining each business's identity.
Shopping Center Store Signage Require consistency (color, size, etc.) of
tenant signage in shopping centers. Signs should be designed to complement or
enhance the other signs in the center. A coordinated sign program for multi -
tenant developments will be required.
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Discouraged
Sui n iary of Main Principles
P &Z Sign Visual Preference SurveN
Jule 15, 2004
Encouraged
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Discouraged
Encouraged
Shopping Center Store Signage Require consistency (color, size, etc.) of
tenant signage in shopping centers. Signs should be designed to complement or
enhance the other signs in the center. A coordinated sign program for multi -
tenant developments will be required.
.�, ;rFi.6F ■
Discouraged
Sui n iary of Main Principles
P &Z Sign Visual Preference SurveN
Jule 15, 2004
Encouraged
Neon Signs. Neon /L.E.D. or similar types of lighting are prohibited.
Discouraged Discouraged
Multi -story corporate offices and hotels. Signs should be limited to
monuments signs and possibly a single fagade sign of appropriate scale and size
that identifies the name of the major tenant or building.
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Encouraged
Encouraged
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Encouraged
Discouraged
Sunn iary of Main Principles
P &Z Sign Visual Preference Survey
Juh 1,2004
Incorporate sign regulations into the zoning ordinance Incorporate sign
regulations into the zoning ordinance to ensure that an approved sign is:
a. responsive to the aesthetics and character of its particular location (adjacent
buildings and surrounding neighborhoods) and are compatible and integrated
with the building's architectural design and other signs on the property.
b. an integral component of style and character of the buildings to which it
relates;
c. appropriate to the type of activity to which it pertains; and
d. expressive of the community as a whole;
SunuiiarF of Main Principles
P &Z Sign Visual Preference Survey
Juli 15, 2004