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Item 10CCity of Southlake Department of Planning STAFF REPORT May 12, 2004 CASE NO: SP 04 -088 PROJECT: Bassett Furniture REQUEST: Variance to the conditional sign permit regulations for Gateway Plaza, Phase 1. ACTION NEEDED: Consider variance request. ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Plan (D) Building Elevation & Sign Detail (E) Sign Variance Application STAFF CONTACT: Dennis Killough (481 -2073) Bruce Payne (481 -2036) Case No. SP 04 -088 BACKGROUND INFORMATION OWNER/APPLICANT: Bassett Furniture PROPERTY SITUATION: Bassett Furniture is located in the Gateway Plaza development on the south side of E. State Highway 114 next to Office Max. The property address is 2951 E. State Highway 114. REQUEST: The applicant is proposing an attached sign on the north side of the building facade. The proposed sign will have a letter height greater than permitted under the conditional sign permit for this development. Approval of a variance is required in order to receive a building permit for this sign. STAFF COMMENTS: The sign criteria, building elevations, site plan and applications are attached to this report. The following variance to the conditional sign permit for this development has been proposed for Bassett Furniture: • Gateway Plaza Phase I conditional sign permit, maximum letter size for small retail The maximum permitted letter height for tenant spaces less than 15,000 square feet is 30 inches. The height of the letters `B " and "t " are proposed to be 42 inches tall. Under the Sign Ordinance No. 704-B, the maximum letter /logo height allowed would be 42 "for lease spaces greater than 300 feet from the right -of -way, but is not permitted under the Gateway Plaza Ph. I conditional permit. The City Council may authorize variances in accordance with the following provision of the Sign Ordinance No. 704 -13, Section 14, Variances: The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. In granting any variance, the City Council shall determine that a literal enforcement of the sign regulations will create an unnecessary hardship or a practical difficulty on the applicant, that the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self- imposed, that the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties, and that the granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. A person may request a variance from the Sign Ordinance by filing the request with the Building Official. Any request for variance shall be accompanied by a completed application and a non - refundable filing fee in the amount specified in the current fee schedule adopted by City Council. N. \Community Deve1opment \MEM0\SIGNS \SPO4 -088 Bassett Fumitiue.doc Case No. SP 04 -088 Attachment A Page 1 Vicinity Map W Bassett Furniture S Case No. SP 04 -088 'ite E Attachment B Page 1 1000 0 1000 2000 3000 Feet Case No. SP 04 -088 ■ d r � r � t r d d � 1 r d r i + d a d r + r + M i f � � r 1 d ! ! r ( ! ! l ! d J d d d ! !! + 1 r dd I d ! f f d2 If dl d f d d d r ! ! df 1 d d d f !! d ! f !a j f fd f f! f +f f !! { f c dJ ! f J f f l Jd f SITE ! r! f!!!{ !! Ar J f f { f J r ` d` ff d d�Jfd fd Jf ffd i f !d d dd {d J J d � cz e d i � • f d` d f d p � r' {J ✓� `rd �> f,�f` dd• r d i '[7 bs • ��r f�fdr d d f� � , •�• � W b add d r f Y d Fdd � a' a r r f r y f t r A i J / r ! r p Q Ck P R O GATEWAY PLAZA 1S4S1TtidL.14JGAa TEXAS & DwV8tA]lrMaNi $¢ I.1NG7�'I�R3 pgpp$BTY GCACPANY P_ 02 Attachment C Page 1 0 +C� Yl- ri r 7 4Jl+�I�TiTIT�IJ d ! i PROPOSED SIGN (NORTH ELEVATION) 5108 €FRONT F.L €VATION SIGN DETAIL 1a^ sset ,r i� f 5ELF- GOWNED VF- VEIZ5E CHANNEL LE"F1Z5 w1 51F WALL 510N f 1 1 AFT fi Fi71 lliPFfJ 5calc; Ufa ; 1-Q" Case No. SP 04 -088 Attachment D Page 1 PHOTO OF BUILDING Case No. SP 04 -088 1: FA Attachment D Page 2 Demonstration Please demonstrate that the following conditions are applicable to the requested § iM variance: That a literal enforcement of the sign regulation will crate an unnecessary hardship or practical difficulty on the applicant. The sign regulation allows for a 30" tall sign for this location. If this is followed, the "FURNITURE DIRECT" portion the sign would be approximately 3" tall. The sign would not be legible from a reasonable distance and certainly not from the street which is over 300' away. That the situa #ion causing the unnecessary herds hip or practical difficulty is unique to the affected property and+ is not self imposed. The existing building is over 300' away from the street. There is no secondary or directional sirgnage available at this location. That the variance will not injure and will he wholly compatible with the use and permitted development of adjacent properties. The variance will not injure and will be wholly compatible with the use permitted development of adjacent properties. d That the variance will be in harmony with the spirit and purpose of the sign ordinance. The variance will be in harmony with the spirit and purpose of the sign ordinance. The sign will be visually appealing and consistent in shape and size of other signs on adjacent properties Case No. SP 04 -088 Attachment E Page 1