Item 10ACity of Southlake
Department of Planning
STAFF REPORT
March 24, 2004
CASE NO: SP 04 -024
PROJECT: Re[essence] Spa & Tan
REQUEST: Variance to the Sign Ordinance No. 704 -A.
ACTION NEEDED: Consider variance request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Building Elevation & Sign Detail
(E) Sign Variance Application
STAFF CONTACT: Dennis Killough (481 -2073)
Bruce Payne (481 -2036)
Case No.
SP 04 -024
BACKGROUND INFORMATION
OWNER/APPLICANT: Re[essence]
PROPERTY SITUATION: Re[essence] is located on the south side of E. Southlake Blvd in the Shafer
Plaza development and is next to the Ultimate Electronics. The property
address is 2717 E. Southlake Blvd, Suite 160.
REQUEST: The applicant is proposing a second attached sign on the north side of the
building facing East Southlake Boulevard in order to identify the services
provided. The proposed sign will comply with letter /logo size requirements.
Approval of a variance is required in order to receive a building permit for this
sign.
STAFF COMMENTS: The sign criteria, building elevations, site plan and applications are attached to
this report. The following regulations for the Variance have been proposed
for Re[essence]:
• Ord. 704 -A, Section 16.A.4 NUMBER OF SIGNS Only one attached
sign per lease space shall be allowed along each street frontage on any
site, unless otherwise specifically provided in this ordinance.
This will be the second attached sign for this fa(ade.
The City Council may authorize variances in accordance with the following
provision of the Sign Ordinance No. 704 -A, Section 14, Variances:
The City Council may authorize variances to any restriction set forth in this
ordinance, including but not limited to the number, type, area, height, or
setback of signs, or any other aspect involved in the sign permitting process.
In granting any variance, the City Council shall determine that a literal
enforcement of the sign regulations will create an unnecessary hardship or a
practical difficulty on the applicant, that the situation causing the unnecessary
hardship or practical difficulty is unique to the affected property and is not
self - imposed, that the variance will not injure and will be wholly compatible
with the use and permitted development of adjacent properties, and that the
granting of the variance will be in harmony with the spirit and purpose of this
sign ordinance. A person may request a variance from the Sign Ordinance by
filing the request with the Building Official. Any request for variance shall be
accompanied by a completed application and a non - refundable filing fee in the
amount specified in the current fee schedule adopted by City Council.
M \Community Development \WP - FILES \MEMO \SIGNS \SPO4 -024 Re[essence].doc
Case No.
SP 04 -024
Attachment A
Page 1
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Case No.
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Attachment B
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Case No. Attachment C
SP 04 -024 Page 1
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SIGN SPECIFICATIONS
WIREWAY MOUNTED CHANNEL LETTERS
WITH 2" CLOUD
WIREWAY 2"x12" WITH REMOTE TRANSFORMERS
S" RETURNS, BLACK
3116" WHITE ACRYLIC FACES
WHITE TRIMCAP
RACEWAY AND CLOUD GLOSS BLACK
PAINT: AKZO NOBEL POLYEUROTHANE
ENAMEL, AUTOMOTIVE GRADE
6500 15MM 30ma WHITE NEON
REMOTE TRANSFORMERS
SIGNAGE WIRED ACCORDING TO
UL 48 GUIDLINES
ELECTRICAL REQUIRMENTS
1 EACH, 120V 20 amp CIRCUIT
PRIMARY POWER SUPPLIED BY
CUSTOMER
APPROVAL
3" CLOUD OUTLINE
1!8" THICKNESS
5" RETURN
6500 15M NEON rx+r WlrsewAr
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ACRYLIC FACE taarvssoah +ens
TUBE SUPPORT
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tevens 2451 Riverbend West
�Fort Worth, Tx 76118
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PROJECT ADDRESS: 2717 Sauthlake Blvd., Suite 160
Snuthlake, TX
POC:
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SIGN SPECIFICATIONS
WIREWAY MOUNTED CHANNEL LETTERS
WITH 2" CLOUD
WIREWAY 2" X 12' WITH REMOTE TRANSFORMERS
5' RETURNS, BLACK
3118" WHITE ACRYLIC FACES
WHITE TRIMCAP
RACEWAY AND CLOUT? GLOSS BLACK
LOGO:
ROUITED ALUM. WITH PUSH-THROUGH ACRYLIC
GRAPHIC
PAINT: AKZO NOBEL POLYEUROTHANE
ENAMEL, AUTOMOTIVE GRADE
65M 15MM 30ma WHITE NEON
REMOTE TRANSFORMERS
SIGNAGE W IRED ACCORDI NG TO
UL48 GUIDLINES
ELECTRICAL REQUIRMENTS
1 EACH, 120V 20 amp CIRCUIT
PRIMARY POWER SUPPLIED BY
CUSTOMER
APPROVAL
3" CLOUD OUTLINE
I W THICKNE56�
5" RETURN
rx 11' "R-e v
550015MM NEON
3115 TRIMCAP
ACRYLIC FACE TRAr4 FONmERS
TUBE SUPPORT
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41 11 19
tevem 2451 Riverbend West
GN Fort Worth, Tx 76118
ph 817- 590 -4636
S ERVICES fax 817- 590 -4445
PROJECT ADDRESS: 2717 Southlake Blvd., Suite 160
Southlake, TX
POC:
251+
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Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant.
a. Customers complained and continue to point out that our current sign is hard to read.
b. Customers do not know what Re[essence] has to offer and were not aware that we are a spa until they drove
through the parking lot.
c. As a new business to Southlake, we are not attracting new drive by customers because they cannot see us.
d. We do not have a marquis to attract and advertise our business and have to rely on the building logo alone.
e. The sign letter /logo height and area regulations do not permit Re[essence] from displaying the entire logo.
f. The larger "R" creates unusable allotted area. Thus, there is not enough room to include "Spa & Tan" next to
"Re[essence]
g. The sign area regulation prevents Re[essence] from including "Spa & Tan " under the "Re [essence] " logo.
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self
imposed.
a. Re[essence] occupies the right hand corner of the building anchored by Ultimate Electronics.
b. We are the set back farthest from the street andpositioned at an angle to both Nolan and Southlake Blvd.
c. Most shopping centers off Southlake Blvd. are facing Southlake Blvd and are much closer to the street thus, easily
seen by traffic.
d. Most Shopping centers have a shared marquis. The only business in our two building center is the Ultimate
Electronics marquis. We cannot rely on this to attract business.
e. Unique to other shopping centers, our parking lot is shared by two separate shopping strips. The two anchors are
Ultimate Electronics and Baja Grill. The Baja Grill anchored building is perpendicular to ours and faces the west
bound traffic affording them a clear eye shot to westbound traffic. This building (Smoothie King, Fast Frame, Baja
Grill etc)The Spa is situated in a way that blocks east bound view of our building.
f. Most shopping centers have shared (lighthouse styled) marquis. We do not have a marquis despite our distance
from Southlake Blvd.
3. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties.
As seen on the sign proposal, the sign is tasteful and does not negatively affect the aesthetic appeal of buildings in our
center or others on the Southlake strip.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
See Attached
Case No.
SP 04 -024
Attachment E
Page 1