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Item 10ACity of Southlake Department of Planning STAFF REPORT October 12, 2005 CASE NO SP 05 -258 PROJECT: Conditional Sign Permit for The Shops of Southlake REQUEST: Request for a Conditional Sign Permit for The Shops of Southlake for monument signs, attached signs, and banner signs on light poles. ACTION NEEDED: Consider Conditional Sign Permit request. ATTACHMENTS: (A) (B) (C) (D) (E) (F) Background Information Vicinity Map Site Plan Proposed Sign Regulations Sign Details and Building Elevations Sign Variance Application STAFF CONTACT: Dennis Killough (748 -8072) Ken Baker (748 -8067) Case No. SP 05 -258 BACKGROUND INFORMATION APPLICANT /OWNER: David C. Palmer PROPERTY SITUATION: The property is located at the southeast corner of South Carroll Avenue and East Southlake Boulevard. REQUEST: The applicant is requesting a Conditional Sign Permit for monument signs, attached signs, and banner signs on light poles for The Shops of Southlake development. The specific variances to Sign Ordinance No. 704 -B are outlined below. STAFF COMMENTS: The sign criteria, building elevations, site plan and applications are attached to this report. Although a revised conditional permit document and plans have not been received, the applicant has agreed to the following modifications to their signage request noted by the redline and strike outs below: Entry Feature Signs (3 2 signs): The applicant is proposing 3 entry feature signs that are 30 20 feet tall and -16 4 feet wide. Please see the attached sign exhibit for complete details. The proposed signs will not meet the following monument sign regulations of Sign Ordinance No. 704 -13: • Maximum Base Height: 18 inches • Maximum Structure Height: 5 feet • Maximum Sign Structure Area: 70 s.f. • Maximum Sign Face Height: 4 feet • Maximum Sign Face Area: 50 s.f per sign face and 100 s.f per sign Monument Signs (2 3 signs): The proposed monument signs with the following variance to Sign Ordinance No. 704 -B: • Proposed Maximum Structure Height: b 5 feet The proposed monument structures will be compliant with Sign Ordinance No. 704 -B. Attached Signs: The following regulations are proposed for attached signs. Please see the Shops of Southlake Sign Criteria packet for complete details for Case No. Attachment A SP 05 -258 Page 1 attached signs. Tenants Under 10,000 s.f. < 301 feet from ROW: • Maximum Letter Height: 36 18 inches • Maximum Logo Height: 42 18 inches The maximum letter /logo height permitted under Sign Ordinance No. 704 -B for tenants less than 100 feet from ROW is 12 inches. The ordinance does not specify a maximum sign height. Tenants Under 10,000 s.f. > 301 feet from ROW: • Maximum Letter Height: 42 inches • Minimum Sign Area: 40 s.f. The maximum letter /logo height permitted under Sign Ordinance No. 704 -B for tenants 301 feet or more from ROW is 42 inches. The ordinance does not specify a minimum sign area. Tenants 10,000 — 15,000 s.f. < 301 feet from ROW: • Maximum Letter Height: 42 18 inches The maximum letter /logo height permitted under Sign Ordinance No. 704 -B for tenants less than 100 feet from ROW is 12 inches. Tenants 10,000 — 15,000 s.f. > 301 feet from ROW: • Maximum Letter Height: 42 inches • Maximum Sign Height (multiple lines of copy): 46 inches; 3 inches between rows • Minimum Sign Area: 60 s.f. The maximum letter /logo height permitted under Sign Ordinance No. 704 -B for tenants 301 feet or more from ROW is 42 inches. The ordinance does not specify a maximum sign height or minimum sign area. Tenants over 15,000 s.f. < 301 feet from ROW: • Maximum Letter Height: 42 18 inches The maximum letter /logo height permitted under Sign Ordinance No. 704 -B for tenants less than 100 feet from ROW is 12 inches. Tenants over 15,000 s.f. > 301 feet from ROW: • Maximum Letter Height: 60 42 inches • Maximum Sign Height (multiple lines of copy): 66 inches; 3 inches between rows The maximum letter /logo height permitted under Sign Case No. Attachment A SP 05 -258 Page 2 Ordinance No. 704 -B for tenants 301 feet or more from ROW is 42 inches. The ordinance does not specify a maximum sign height. Central Market /Large Anchor ( >70,000 s.f.) Attached Signs: • Number of signs: 3 • Maximum sign area: 450 s.f. (3 signs combined) • Maximum Letter Height: 65.5 inches • Roof line limitations: Primary sign will be attached above roof line Only one sign is permitted per lease space per street frontage under Sign Ordinance No. 704 -8. The maximum sign area is .75 x width of the building or lease space, which equals 244.5 sf. for Central Market. The maximum letter /logo height permitted for tenants 301 feet or more from ROW is 42 inches. No signs are permitted to project above the roof line. Banner Signs on light poles (multiple signs): • Sign Dimensions: 2 feet 2 inches by 4 feet Sign Ordinance No. 704 -B does not permit this type of sign. Staff Recommendations: The following changes area needed: • Specify a maximum logo height for all tenants. Only letter height is addressed for all but the less than 10,000 SF tenants. • Provide an exhibit for tenants 10,000 s.f. to 15, 000 s.f and over 15,000 s.f that are less than 301 feet from ROW). • Provide a minimum sign area for both types of tenants less than 10,000 sf. The City Council may authorize a Conditional Sign Permit in accordance with the following provisions of the Sign Ordinance No. 704 -A, Section 6, Conditional Sign Permit: GENERAL: Notwithstanding anything in this ordinance to the contrary, the erection of a sign or signs may be approved pursuant to this section under a conditional sign permit approved by the City Council. The purpose of this section is to allow for a specialized review of signs which may not be appropriate generally without certain restrictions, but which, if controlled as to the number, size, height, color, location, lighting, or relation to adjacent properties, Case No. Attachment A SP 05 -258 Page 3 would promote the health, safety, and welfare of the community. Conditional permitting of signs shall not be based upon the content of the sign, but is intended to allow for the evaluation of the physical impact of the proposed sign on adjacent properties and to ensure adequate mitigation of potentially unfavorable factors, such as the number, size, height, color, location, lighting, and other potentially unfavorable impacts. COUNCIL ACTION: Consider Conditional Sign Permit request. N: \Community Development \MEMO \SIGNS \2005 \SP05 -258 Shops of Southlake.doc Case No. SP 05 -258 Attachment A Page 4 Vicinity Map The Shops of Southlake LIJ LL� NOR THVVES - rpI +Vy EAST Case No. SP 05 -258 1000 0 1000 2000 3000 Feet Attachment B Page 1 CC Moil 11 - -- -M- 1 0 - _ Entry Feature Shopping EAST SOUTHLAKE BOULEVARD Entry Feature Shopping 8 Center Sign #2 FJA. 1414�tjt "AY NO. ,. 1 52 1 54 t ` O a9_a aza�y O Q�p O a a O O �'����•raO 0 9 aiwinaa7Arewe7Ar 0AWOM.ob7A� �I f tOrrO..Oi■O.aOr■OrOrO�t O O 0 V V V V V V v Cn�I U� X06 6vw��_ aY !o _ I,> • i Si gn ¢r I a9 f,. •� a0 �o In IN ' ►' O d a : ► � �%• _ '` �� a C� 0� a. eta _ ��`� C+ i.• r to e►�c',�npa *e ©OO � I �►Iab ' ` aa .. �� I a \`�ip0 f© ¢lo ~� C� � /a. � 4ZezzZeZo =a] ••: a a 'aar:. :, p 0 /�� � v �/ °�, �'� r -, �� 04m� n`n -' o.'e, c +a r c•�� ti ■e 'O T , � • i �1! FA ©� +` ', o ., • � , .. e e qDO ,' AEI s a'tala l • ` ■ i r. r e � C O q �- � ©O O .il lS.� ■ r i {a .�;� O:e9 n � t ©:i's8 C� O i �. I et, Q, i, � ,' I;' - - •_ {J a , taa. � o'• o, _ ,. a _ _ O L! • I aio d 'j - _ ... � .. .� � = -- � � 1700 L t ■ i n -._ o r 1 a , �■I rtes• *_ ©vc3 0- .:.vY n .. WW. ... ... � � i ; =.4+�l.�fCas.{�iLiCV =iC=+1© O � I t l 'II f� �■ ;� " a ■ t t A' �, e► �� o' "o 'aT�oe.�o0- OgO�"�oOCsO O�p�09000 O!►tOpO G .. 6 3- O l•O a O C - 6 C O O' .. S!- O � O .. O a -� C� U —' a� a v G 00 o �r, Z N � O V � Proposed Regulations for Attached Signs (see Shops of Southlake Sign Criteria packet for complete details) ATTACHED SIGNS SUMMARY: Number of Signs — Each tenant shall be allowed one attached sign on each facade visible for a street of internal driveway. SIZE OF SIGN — Per sign 1. Tenants under 10,000 SF Tenants located less than 301 feet from the ROW Maximum Height - 36" tall letters for single lines of copy (42" tall logo allowed) and not more than 75% of each lease space fagade width. - Signs proposed with multiple lines of copy shall be limited. to an overall height of 40" and not more than 75% of each lease space fagade width. A minimum of 3" between rows is required. Tenants located 301 and greater distance from the ROW - Maximum Height - 42" tall letters for single lines of copy. Min. sign 40 SF sign area and not more than 75% of each lease space fagade width. Logo size included in overall SF. 2. Tenants 10,000 SF to 15,000 SF Tenants located less than 301 feet from the ROW Maximum Height - 42" tall letters and not more than 75% of each lease space fagade width. No minimum SF. Logo size included in overall SF. Tenants located 301 and greater distance from the ROW Maximum Height - 42" tall letters for single lines of copy, but not less than 60 SF and not more than 75% of each lease space fagade width. - Signs proposed with multiple lines of copy shall be limited to an overall height of 46 ". A minimum of 3" between rows is required. - Logo size included in overall SF. 3. Tenants over 1.5,000 SF Tenants located less than 301 feet from the ROW Maximum Height - 42" tall letters and not more than 75% of each lease space fagade width. No minim SF. Logo size included in overall SF Tenants located 301 and greater distance from the ROW Maximum .Height - 60" tall letters for single lines of copy. Limited to 75% of the lease space fagade. - Signs proposed with multiple lines of copy shall be limited to an overall height of 66 ". A minimum of 3" between rows is required No minim SF. Logo size included in overall SF. Case No. SP 05 -258 Attachment D Page 1 4. Large Anchor - Central Market +70,000 SF As shown on sheets - S18-S23 One sign "Cafe" = approx. 3' -8 %2 x 8' -5" = 32 SF One sign "Central Market" on grid = Sign size approx. 5' -5 %2 x 59' -01/2" _ 323 SF. (Grid size = 54' x 7' -8 ") Located above parapet height. One sign " Southlake Central Market" = F -9" x 47' -11" = 84 SF Overall maximum SF of large anchor signs = 450 SF 5. Banner Signs Match sizes used at Southlake Town Square on light poles Size: 2' -0 "w x 4' -0 "h Case No. Attachment D SP 05 -258 Page 2 W ,0 16' -0" 15' - 0 " 12' -4" 6' -0" �, bA a ci Metal Roof and roof braces 0 c o N 1 9 Dry& to Match Bldg. __ fatale with Reverse Channel Letters ( Note: H.E.B Non - Illuminated) — Modular Brick Illuminated Tenant sign o Arriscraft Stone Acccae Door 4 with Flat Cut Out I� � j Non-Illuminated – - . — I D Three 51gn5 Required End Yicw SIGN ELEVATIONS SCALE: 1/8 "= 14" 7923 E. MclOnasy St. CUSTOMER Shops of Southlake TiLSo.n 15' x 35' -6' = 532.5 Sffn # 0509 -022r3 APPROVAL Denton, 92 TX 16204 LOCATION South Carroll Ave @ Southlake Blvd ART /SALES JCR R Sutton SCALE (As Shown) (940)342.8850 (USTDMER DATE Fax: (940) 387 -0421 UR STATE Southlake, TX BID / JOB 15521 1 N/A DATE 09 -19 -05 LaH�ToRD — DATE Starlite SHOPS OF SOUTHLAKE ENTRY FEATURE SIGN CRITERIA - S6 00 a, W N a v ILI 4��, � 12' -0" L 9' -6" i_ End View West Entry Signage Lot # 12' -0" i 11' -4" L 9' - 6 " South Carroll - Lot 2 Future Bank Sign �� SIGN ELEVATIONS SCALE: 3 /16 "= 1' -0" 7923 E. Mftm St. Drnl^U762011 Shops of Southlake TTLSO.FL 12' x 7' -6" = 90 SKETCH # 0509 -023r3 APPROVAL (901382.111850 MUKATION South Carroll Ave @ S outhlake Blvd Southlake, TX ART /SALES JCR R. Sutton SCALE (As Shown CUSTOMER DATE Fmu (9 ) 3874429 BID'/ JOB`' 15521 N/A DATE 09 -19 -05 StarfiteSJ'gn, LANDLORD DATE wwllkstatlifssign.Wm T is =rowing the property STARLITE SIGN, LP and all rig n to its reproduction an i are merval by STARIJIIE SIGN, LP SHOPS OF SOUTHLAKE MONUMENT SIGN SIGN CRITERIA - S7 00 a, TENANTS LESS THAN 10,000sf TENANTS LESS THAN 10.000sf TENANTS LESS THAN 10,000sf AND 301ft OR MORE FROM SOUTHLAKE BLVD. Case No. SP 05 -258 Attachment E Page 3 TENANTS 10,0008f TO 15,000sf (TENANTS LOCATED 301 AND GREATER DISTANCE FROM R.O.W.) TENANTS 10,000sf TO 15,000sf (TENANTS LOCATED 301 AND GREATER DISTANCE FROM R.O.W.) Case No. SP 05 -258 Attachment E Page 4 TENANTS OVER 15,000sf (TENANTS LOCATED 301 AND GREATER DISTANCE FROM R.O.W.) TENANTS OVER 15,000sf (TENANTS LOCATED 301 AND GREATER DISTANCE FROM R.O.W.) Case No. SP 05 -258 Attachment E Page 5 W "D � a hd $OUIN kE Nhi mo • Nov Sips sus 00 o �, Internally Illuminated Channel letters mounted to face of wall i,afie� SHOPS OF SOUTHLAKE SIGN CRITERIA - S19 59' -0 1/2' Case No. SP 05 -258 Attachment E Page 7 W 00 � a hd 00 o `r' W C� 77 2' -2 " tt O O r- BANNER SIGN DETALS 114' = 1'-O' SHOPS OF SOUTHLAKE SIGN CRITERIA - S17 � a I 00 N � O V � Sign Variance Application Demonstration 1. That a literal enforcement of the sign regulation will create an unnecessary hardship of practical diff eulty on the applicant. The site is internally focused and buildings located on the north side of the property will not have any off site visible signage without additional allowances being made for visible signage on Southlake Blvd, The Central Market building and adjacent retail is set back 585 feet from Southlake Blvd_ causing a hardship for national tenants to gain visibility to the public.. 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. The city approved site plan limits visibility from the streets to the from of all the buildings. The south buildings on the property w 585 feet from the ROW. This setback is 94 %Q farther back than the largest dimension allowed for the set back in section 16. A.,2, The ordinance allows signs up to 42" high 301 feet from the ROW. We are requesting a 70% increase in size allowance to 60" signs along the south property line buildings for lease spaces over 15,000 SF. These proportions are in line with the building facades designed for the site, 3. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. The request will not injure the adjacent properties. Building signs ate not visible from residential properties. The signs will conform to the signage used for the Town Center addition located to the north of the property. 4. That the variance will he in harmony with the spirit and purpose- of the sign ordinance. The signage criteria is designed to create an old town atmosphere for unique individual signs in a variety of options to match the Town Center addition and have a harmony between the sites. The sizes will balance with the facades creating a balanced scale. Case No. SP 05 -258 Attachment F Page 1