Item 10ECity of Southlake
Department of Planning
STAFF REPORT
August 31, 2005
CASE NO
SP 05 -225
PROJECT: Sign Variance for 24 Hour Fitness Presale Site
REQUEST: Variance to the Sign Ordinance No. 704 -B requirements for 24 Hour Fitness in Lot
2, Block 1, Perry /Allen Addition. The specific variances requested are as follows:
Sign Reg. Permitted Requested
Number of ground Not a permitted sign type 2 per site
signs
Duration of ground N/A 45 days; removed at dusk
signs every day
Ground sign height 3 feet 3 feet 10 inches
ACTION NEEDED: Consider Sign Variance Request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Exhibit
(D) Sign Detail
(E) Sign Variance Application
STAFF CONTACT: Dennis Killough (481 -2073)
Ken Baker (481 -2036)
Case No.
SP 05 -225
BACKGROUND INFORMATION
OWNER/APPLICANT: 24 Hour Fitness
PROPERTY SITUATION: On the south side of East Southlake Boulevard, east of the intersection of
East Southlake Boulevard and Kimball Avenue. The address is 2315 East
Southlake Boulevard, Suite 110.
REQUEST: The applicant is proposing to display temporary "H- stake" ground signs,
which are not a permitted sign type under Sign Ordinance No. 704 -B.
STAFF COMMENTS: The sign criteria, building elevations, site plan and applications are attached
to this report. The following variances to the Sign Ordinance No. 704 -B are
requested:
• Ord. 704 -13, Section 17.A. PROHIBITED SIGNS: Any sign which is not
specifically permitted in the ordinance is prohibited.
The applicant is proposing to display two temporary "H -stake " ground
signs for approximately 45 days from mid - September to mid - October to
advertise their presale site. The applicant will remove the signs at dusk
every night. This type of temporary ground sign is not specifically
permitted in the ordinance.
• Ord. 704 -13, Section 16.C.3 GROUND SIGN MAXIMUM HEIGHT:
The maximum height for ground signs is three (3') feet.
The applicant is proposing to display ground signs that are 3 feet 10
inches in total height.
The City Council may authorize variances in accordance with the following
provision of the Sign Ordinance No. 704 -13, Section 14, Variances:
The City Council may authorize variances to any restriction set forth in this
ordinance, including but not limited to the number, type, area, height, or
setback of signs, or any other aspect involved in the sign permitting process.
In granting any variance, the City Council shall determine that a literal
enforcement of the sign regulations will create an unnecessary hardship or a
practical difficulty on the applicant, that the situation causing the
unnecessary hardship or practical difficulty is unique to the affected property
and is not self - imposed, that the variance will not injure and will be wholly
compatible with the use and permitted development of adjacent properties,
and that the granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance. A person may request a variance from the
Sign Ordinance by filing the request with the Building Official. Any request
for variance shall be accompanied by a completed application and a non-
Case No. Attachment A
SP05 -225 Page 1
refundable filing fee in the amount specified in the current fee schedule
adopted by City Council.
COUNCIL ACTION: Consider variance request.
N: \Community Development \MEMO \SIGNS \2005 \SP05 -225 24 Hour Fitness Presale.doc
Case No.
SP05 -225
Attachment A
Page 2
Vicinity Map
24 Hour Fitness
2315 East Southlake Blvd.
3000 Feet
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Case No.
SP 05 -225
Attachment B
Page 1
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Proposed Sign
Case No.
SP 05-225
Attachment D
Page 1
Existing Sian
Grass Embankment
Case No.
SP 05 -225
Attachment D
Page 2
Sian Variance Application
Demonstration - 24 Hour Fitness Southlake Sport Overall Goal:
Increase visibility and drive traffic to presale site.
1. Due to the location of the presale there is low visibility from the street due to a grass
embankment, trees and low shrubs. Without the ability to draw attention from the street
we have very limited walk in traffic or even neighborhood awareness that the pre -sale site
is there. Due to restrictions we are not allowed to place H -stake or A- Frames out on the
embankment to help draw people in to sign up.
2.
Case No.
SP 05 -225
When 24 hour Fitness originally signed the lease for this retail site we were in the winter
months and the obstruction of trees and low shrubbery could not be anticipated due to the
spring and summer growths. Because of this, and as the photos demonstrate below, there
is decreased visibility from the street turning into the parking lot heading West (photo 1)
�vel looking out our signage on the kiosk.
Attachment E
Page 1
Photo #1 — view from turn lane on Southlake Blvd
Photo #2 — view from road driving towards 114
3. We request the below opportunities to advertise and draw attention to our pre -sale and
permanent site for the following months.
• Pre -Sale Location
o (2) H- Stakes/ Real Estate Signs
• Placed outside every morning and retrieved at dusk same day.
• Duration from September 6 through October 15
• Location on grassy area in front of presale to draw attention to sign up
location
• Verbiage: 24HF branding, Now Enrolling with phone number.
• Exhibit #3
Permanent Location
o (1) Banner — 50 sq foot banner on build location with Sneak Peek Party
details.
• Request extension on the allowed time to 30 days. Banner will go up one
month prior to the event
• Estimated date up September 15
• Estimated down date November 17
• Location on the front fagade of the building.
• Verbiage: 24HF branding, Now Open with party details
• Exhibit #1
(4) Wind sails — to be located at permanent site.
• Estimated date up October 15
• Estimated date down December 15t
• Located in grassy area in front of club, evenly spaced along the frontage.
• Verbiage: 24HF branding, Now Enrolling with phone number.
• Exhibit #2
4. Each request is a temporary but viable solution to the immediate problem of lack of
visibility and awareness to the new pre -sale site as well as placing extra emphasis on the
permanent location during Sneak Peek and Grand Opening months in hopes of getting this
club back on track compared to the goals laid out to our financial board.
As stated above, certain signage will be up for a period of time while other signage will be
removed every evening and replaced the next business day to keep in order to compliment
Southlake City planning enforcement.
Case No.
SP 05 -225
Attachment E
Page 2