Item 10ECity of Southlake
Department of Planning
STAFF REPORT
August 10, 2005
CASE NO
SP 05 -197
P ROJECT: Sign Variance for Red Hot & Blue
REQUEST: Variance to the conditional sign permit regulations for Gateway Plaza, Phase 2 for Red
Hot & Blue located at 2750 E. Southlake Boulevard, Suite 100. The specific variance
requested is as follows:
Sign Reg. Permitted Requested
Sign Area 45 square feet 88 square feet
ACTION NEEDED: Consider variance request.
ATTACHMENTS: (A)
(B)
(C)
(D)
(E)
(F)
Background Information
Vicinity Map
Site Plan
Building Elevation & Sign Detail
Existing and Adjacent Signs
Sign Variance Application
STAFF CONTACT: Dennis Killough (748 -8072)
Ken Baker (748 -8067)
Case No.
SP 05 -197
BACKGROUND INFORMATION
APPLICANT: Red Hot & Blue
OWNER: Wyndham Properties
PROPERTY SITUATION: The property is located on the north side of E. Southlake Boulevard in the
Gateway Plaza Phase 2 development. The address is 2750 E. Southlake
Boulevard, Suite 100.
REQUEST: The applicant is proposing an attached sign on the south side of the building
facing E. Southlake Boulevard. The proposed sign will have a sign area
greater than permitted under conditional sign regulations for Gateway Plaza
Phase 2. Approval of a variance is required in order to receive a building
permit for this sign.
STAFF COMMENTS: The sign criteria, building elevations, site plan and applications are attached to
this report. The following variance to Sign Ordinance No. 704 -B is requested:
• Gateway Plaza Phase 2 conditional sign permit, maximum sign size for
small retail The maximum permitted sign area for attached signs is 0.75
square feet for every one foot of width of the lease space, but not less than
45 square feet.
The store front width is approximately 39 feet. The maximum sign size
permitted for this lease space is 45 square feet. The applicant is proposing
a sign size of approximately 88 square feet.
The City Council may authorize variances in accordance with the following
provision of the Sign Ordinance No. 704 -13, Section 14, Variances:
The City Council may authorize variances to any restriction set forth in this
ordinance, including but not limited to the number, type, area, height, or
setback of signs, or any other aspect involved in the sign permitting process. In
granting any variance, the City Council shall determine that a literal
enforcement of the sign regulations will create an unnecessary hardship or a
practical difficulty on the applicant, that the situation causing the unnecessary
hardship or practical difficulty is unique to the affected property and is not
self - imposed, that the variance will not injure and will be wholly compatible
with the use and permitted development of adjacent properties, and that the
granting of the variance will be in harmony with the spirit and purpose of this
sign ordinance. A person may request a variance from the Sign Ordinance by
filing the request with the Building Official. Any request for variance shall be
accompanied by a completed application and a non - refundable filing fee in the
amount specified in the current fee schedule adopted by City Council.
Case No. Attachment A
SP 05 -197 Page 1
COUNCIL ACTION: Consider variance request.
Case No.
SP 05 -197
Attachment A
Page 2
Vicinity Map
Red, Hot &Blue
2750 E. Southlake Blvd. Ste. 100
Case No.
SP 05 -197
Attachment B
Page 1
1000 0 1000 2000 3000 Feet
Approved Site plan
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Case No. Attachment C
SP 05 -197 Page 1
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soecltieatkrns:
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"RED HOT" - P.F. Black Returns, 15mm Clear red neon. #2793 Red
acrylic faces w/ 1" black trim cap
" &" - U. Black Retums, 15mm STD. Green neon. 02133 Green
Acrylic faces w/ 1" black tri m cap
"Blue" - P. F. Black returns, 15mm 5500 White neon. 92114 blue Acr�ic
faces wr 1 " blank trim cap
"Southern BBq GrlII" - PL F. Black Returns, 15min 6500 White neon.
#7328 White plex face s w/ 1 " till m cap
' "Pigs " logo - P. F. black returns, 15mm 6500 whlte neon. Digital Printed
(art provided by client) applied to acrylic formed face.
LANDLORD APPROVAL
Another Clay In
ry The undersk{ned consems to the Installation and maintenance of
Paradise Sig In
this sign on my propery In accourdanct wlth the agreement
between Paradise Signs and my Tenan test and any extension,
109217 SvAlzer Ave. #103 renewals or modlncalIon% thereof.
ax: 21 4 .2 1 239
l ,7ax: 21.Z2.72ad
214.221.7242 1 Property Owner vs Auth orized agent
0ESICN, SPECIFICATIOUS ANt7 CiCLOR APPROVALS CLIENT: BED HOT AND BLUE
Thks drawing is the property of Paradise Signs, I , ADDRESS:
All rights to It's use ter reproduction are reserve
by Paradise Signs, Inc. DESTINATION:
SALESMAN: Ray Oaks
Customer Date DESIGN A: R49415-01)(111 SCALE: FADE 0.3 o15
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0ESICN, SPECIFICATIOUS ANt7 CiCLOR APPROVALS CLIENT: BED HOT AND BLUE
Thks drawing is the property of Paradise Signs, I , ADDRESS:
All rights to It's use ter reproduction are reserve
by Paradise Signs, Inc. DESTINATION:
SALESMAN: Ray Oaks
Customer Date DESIGN A: R49415-01)(111 SCALE: FADE 0.3 o15
DALE: 47.29.0
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Paradise Si Inc
1692U Switzer Ave. #103
Dallas. TX 75238
fez: 214.221.7244
214.221.7242
LANDLORD APPROVAL
DESIG4. SPECIFICATIONS AND COLOR APPROVALS -
CLIENT: RED Hor AND BLUE
DAM 0729.05
The undersigned consents to the Installation and maintenance of
This drawl ng Is the property of Parad Ise Signs, Inc.
ADDRESS:
this sign on my propery In accourdance with the agreements
All rights to it's use for reproduction are reserve
between Paradise S 1 ns and my Ten antfsi and any extension,
by Paradise Signs, I'n .
DESTINATION;
renewals or modifications thereof.
SAIE5M1IAN: Ray Dgke
Cusmmer Date
DESIGN C RHB•105•
DESION1R: r&iv,
Property Owalar or Au?horlx agent Date
SCALE:
FAGI C 1 0115
REVISION 0.
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Existing and Adiacent Signs
Case No. Attachment E
SP 05 -197 Page 1
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Case No Attachment £
SP 05-197 tam 2
Case No.
SP 05 -197
Attachment E
Page 3
Demonstration
Please demonstrate that the following conditions are applicable to the requested si n
variance:
We are requesting an additional 18.49 sq. ft. for "To Go" and include our logo 9
sq. ft. by our front sign
That a literal enforcement of the sign regulation will crate an unnecessary hardship or
practical difficulty on the applicant.
The typography is below street level and only has visibility from the west bound
traffic. Our customers identify with our logolpigs and need the size to be at least
equal to the lettering. For safety and traffic flow the "To Go" sign is needed.
That the situation causing the unnecessary hardship or practical difficulty is unique to the
affected property and is not self imposed.
The property has a short frontage on Southlake Blvd., so without a monument
sign the traffic/ safety issue and the side "To Go" area is back down on the end of
the East elevation
That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
Under current code we could have the logo on the true South elevation but it
would split up the trademark image.
RECD AUG 0 8 2005
Case No. Attachment F
SP 05 -197 Page 1