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Item 10BCity of Southlake Department of Planning STAFF REPORT July 27, 2005 CASE NO SP 05 -168 PROJECT: Revised Conditional Sign Permit for Gateway Plaza Phase 1 REQUEST: A Revised Conditional Sign Permit for Gateway Plaza Phase 1 to allow for directory signs. The existing conditional sign permit regulations for Gateway Plaza Phase 1 does not permit the addition of any other monument signs to the development. This revised conditional sign permit is to allow four (4) directory signs at various drive entrances. The signs will direct patrons to specific businesses within the development. Under Sign Ordinance No. 704 -B, one directory sign is permitted per street entrance a minimum setback of seventy -five (75) feet from the drive entrance at the right -of -way. Additionally, the applicant is proposing that the directory signs do not require a minimum of six (6) inches of masonry on all four sides of the sign and that the minimum letter height be two and one -half (2 1 /2) inches. The revised conditional sign permit would allow for four (4) additional signs throughout the development and is as follows: Sign Reg. Number of directory signs Per Gateway Plaza Conditional Permit — None. ACTION NEEDED ATTACHMENTS Minimum letter /logo height Material Requirement Consider variance request. Permitted Requested Per Sign Ordinance No. 4 signs 704 -B - 1 sign per street entrance, total of 7 entrances; 6 inches 2 1 /2 inches 6 inches of masonry on Masonry not required all 4 sides of the sign along the top of the sign (A) Background Information (B) Vicinity Map (C) Site Plan Case No. SP 05 -168 (D) Building Elevation & Sign Detail (E) Sign Variance Application STAFF CONTACT: Dennis Killough (748 -8072) Ken Baker (748 -8067) Case No. SP 05 -168 BACKGROUND INFORMATION OWNER/APPLICANT: Inland Western Southlake, L.P. PROPERTY SITUATION: The Gateway Plaza Phase 1 development is bounded by E. Southlake Boulevard on the south side, State Highway 114 on the north side, and Gateway Plaza Phase 2 on the west. REQUEST: This revised conditional sign permit is to allow four (4) directory signs at various drive entrances. The signs will direct patrons to specific businesses within the development. The existing conditional sign permit regulations for Gateway Plaza Phase 1 does not permit the addition of any other monument signs to the development. Under Sign Ordinance No. 704 -13, one directory sign is permitted per street entrance a minimum setback of seventy -five (75) feet from the drive entrance at the right -of -way. Additionally, the applicant is proposing that the directory signs do not require a minimum of six (6) inches of masonry on all four sides of the sign and that the minimum letter height be two and one -half (2 '/2) inches. STAFF COMMENTS: The sign criteria, building elevations, site plan and applications are attached to this report. The following conditions are requested: • Ord. 704 -13, Section 19.E.2.b MAXEVIUMNUMBER OF SIGNS One (1) sign per street entrance. The existing conditional sign permit regulations for Gateway Plaza Phase I does not permit the addition of any other monument signs to the development. The applicant is requesting four (4) directory signs at various street entrances throughout the Gateway Plaza Phase 1 development. • Ord. 704 -13, Section 16.13.2 MINIMUM LETTER/LOGO HEIGHT The minimum height allowed for letters or logos shall be six (6) inches. The monument sign proposes a minimum letter height of 2 % inches. • Ord. 704 -13, Section 16.13.7 MATERIAL REQUIREMENTS The sign structure must be constructed or covered with the same masonry material as the principal building, or stone, or brick. All sign text and graphic elements shall be limited to a minimum of six (6) inches from the outer limits of the sign structure. The monument structure does not provide the 6 inches of masonry along the top of the sign area. Case No. Attachment A SP 05 -168 Page 1 The City Council may authorize a Conditional Sign Permit in accordance with the following provisions of the Sign Ordinance No. 704 -13, Section 6, Conditional Sign Permit: GENERAL: Notwithstanding anything in this ordinance to the contrary, the erection of a sign or signs may be approved pursuant to this section under a conditional sign permit approved by the City Council. The purpose of this section is to allow for a specialized review of signs which may not be appropriate generally without certain restrictions, but which, if controlled as to the number, size, height, color, location, lighting, or relation to adjacent properties, would promote the health, safety, and welfare of the community. Conditional permitting of signs shall not be based upon the content of the sign, but is intended to allow for the evaluation of the physical impact of the proposed sign on adjacent properties and to ensure adequate mitigation of potentially unfavorable factors, such as the number, size, height, color, location, lighting, and other potentially unfavorable impacts. COUNCIL ACTION: Consider revised conditional sign permit request. N: \Community Development \MEMO \SIGNS \2005 \SP05 -168 Gateway Plaza Phase Ldoc Case No. Attachment A SP 05 -168 Page 1 Vicinity Map Gateway Plaza Phase 1 1000 0 1000 2000 3000 Feet '\A Case No. SP 05 -168 E Attachment B Page 1 Site Plan ■ ■ w i j! R x NZ Case No. Attachment C SP 05 -168 Page 1 Proposed Signs 1 2' 9.-Cy d ; t-TENVAY PLAZA - r MICHAELS THOMASVILLE T MATTRESS FIRM OFFICE MAX 4 t BASSETT FURNITURE ULTA COSMETICS 4 t DRESS BARN RACK ROOM 4 T BED BATH & BEYOND TJ MAJCX OLD NAVY ZALES 4 t CARPET MILLS OF AMERICA COOL CUTS 2 112" LTRS. SCALL 1/2" V-0" BAKERsIGN 5019m DAI.Lek; l"b 2XL- Case No. Attachment D SP 05-168 Page 1 Existing Signs SOM nAOXTS BrWf FVAnfiK 4 11 u --v Sa 17 Or TV 7 7 T d* 28" IAML 42' UM Lad 4V i= " - w ROX BOST" "YAM M FEALnM I $ M� LO I Jk " B Ckt . . MOM TeUNM 9NTRV FEATUAC 2 �ui Case No. Attachment D SP 05-168 Page 2 mN& Case No. SP 0_5 -168 Attachment D Page 3 Demonstration Please demonstrate that the fallawingconAitions are applicable to the requested sign variance: That a literal enforcement of the sign regulation will crate an unnecessary hardship or practical difficulty on the applicant 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and Is not self imposed. � 4 3. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. r & � Z -1 � '-Oy 4 That the variance will be in harmony with the spirit and purpose of the sign ordinance. i7rG �1�° G�PrjJ+GGt /h� C Revised January � " evisedJnnuary" G, 200 Case No. Attachment E SP 05 -168 Page 1