Item 10BCity of Southlake
Department of Planning
STAFF REPORT
February 9, 2005
CASE NO
SP 04 -295
PROJECT: Sign Variance for Cingular Wireless
REQUEST: Variance to the Sign Ordinance No. 704 -B requirements for letter /logo height and
sign area. The tenant is located in the Southlake Marketplace shopping center at the
southeast corner of the intersection of Davis Boulevard and W. Southlake Boulevard.
This is a variance for the letter height and area requirements. The specific variances
requested are as follows:
Sian Reg. Permitted Requested
Max. Letter Height 12 inches 29 inches
Max. Logo Height 12 inches 25 '/z inches
Max. Area 20 sq. ft. 53 sq. ft.
ACTION NEEDED: Consider Sign Variance Request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Building Elevation & Sign Detail
(E) Sign Variance Application
STAFF CONTACT: Dennis Killough (481 -2073)
Ken Baker (481 -2036)
Case No.
SP 04 -295
BACKGROUND INFORMATION
OWNER/APPLICANT: Cingular Wireless
PROPERTY SITUATION: Cingular Wireles is located in the Southlake Marketplace shopping center at
the southeast corner of the intersection of Davis Boulevard and W. Southlake
Boulevard. The property address is 2059 W. Southlake Boulevard.
REQUEST: Cingular Wireless is requesting variances from the letter /logo height and
maximum area standards of Sign Ordinance No. 704 -B.
STAFF COMMENTS: The sign criteria, building elevations, site plan and applications are attached
to this report. The following variances to the Sign Ordinance No. 704 -B are
requested:
• Ord. 704 -13, Section 16.A.2 MAXIMUM LETTER /LOGO HEIGHT The
maximum permitted letter height is 12 inches for a sign less than 100 feet
from the right -of -way.
The store front is approximately 90 feet from the street right -of -way. The
maximum letter and logo size permitted is 12 inches. The applicant is
requesting a letter height for the `i' and `l' of 29 inches and a letter
height for the remaining letters of 18 inches in "Cingular". The
applicant is requesting a logo size of 25 1 /2 inches.
• Ord. 704 -13, Section 16.A.3 MAXIMUM AREA The maximum
permitted area is 0.75 square feet for every one foot of width of building
or lease space not to exceed 400 square feet.
The store front is approximately 27 feet wide. The maximum sign area
permitted is 20 square feet. The applicant is requesting a sign area of
approximately 53 square feet.
The City Council may authorize variances in accordance with the following
provision of the Sign Ordinance No. 704 -13, Section 14, Variances:
The City Council may authorize variances to any restriction set forth in this
ordinance, including but not limited to the number, type, area, height, or
setback of signs, or any other aspect involved in the sign permitting process.
In granting any variance, the City Council shall determine that a literal
enforcement of the sign regulations will create an unnecessary hardship or a
practical difficulty on the applicant, that the situation causing the
unnecessary hardship or practical difficulty is unique to the affected property
and is not self - imposed, that the variance will not injure and will be wholly
compatible with the use and permitted development of adjacent properties,
and that the granting of the variance will be in harmony with the spirit and
Case No.
SPO4 -295
Attachment A
Page 1
purpose of this sign ordinance. A person may request a variance from the
Sign Ordinance by filing the request with the Building Official. Any request
for variance shall be accompanied by a completed application and a non-
refundable filing fee in the amount specified in the current fee schedule
adopted by City Council.
City Council
Action: Consider sign variance request.
N:`Connnunity Development \MEMO \SIGNS \2004 \SPO4 -295 Cingular Wireless.doc
Case No.
SPO4 -295
Attachment A
Page 2
Vicinity Map
Cingular Wireless
N
S
Case No.
SP 04 -295
Attachment B
Page 1
1444 0 1404 2000 3000 Feet
Site Plan
Southlake Marketplace Shopping Center
S 4F[EYi[o 6f Ci1v9RpkiXCE. rNL 8E
wc€ss
tW Ury AS D
N S 511E oust Ea T' IX WILL
JUGS VLaLJ91NC IN WFfR >'/WS HELL
10 K i 0,1- OF B' m NCSLNe T h R-1to
D iN PLRPCI I,
b
0
• +A95 9 oH. ry 5' wnC . Sm SF
D RSSe S.T. La
84 148 1 1,W4 1 &395 j 859
8a X68 �,VSP 9,355 8 +t✓
AM.iE[T io fBMEw Rv Se1C
1NN5CMC
IIPMICA e9 USS. CWE n FOR M
5 VEWIED ®r CM OpbH,yK €, vryµ eeE
m IHE 400 4X51 8E ? L4
k[S PL
ACS nXTirvC6 IN BHFrEk r <His AS wFl,
N, . <..— 6 5' W K,Sai WCH PEa4R0
6.
- !� � ` BlffEar >F9ITTPE 'Frl
L6T S
�
� acre +4v.
'
I
�[ rW'- 4
`
"W
D41�2
S
5!'7fi'3A Saw
C
T ti
—
:• [ E13 M .
n
xl�E+�sv ew cwreo macµ y !
as. r xaL..� � ` o nr® ie�u+eu o
i
-t
X
/ +
Yt•iLStiAg7 cYyF'E "G'�
TEX�XT
rw 5 . DOCK r
&CE 7! � N
80007 GILBLRT GOOOE
ZONED - C -3
tw , RE Tm comm.
/ sue
/ I , f /
f /
f
P
/ f
!f 9 LOT 7
2.442 A C
f f f
f
f' 55475'tf'W 276.42' axr
/ ! EXISTING a
f / Cl�'nL BUAGEA KI
dC r
C G f
aL
ONE -
_ M
V 5 , V
1 E
aes� ti si r 13&
t7� - Te. s
S 1 25 41 W
4 Fl€iaNE -
Exlgi4+G S3'
-0" CIfSe.BVE I�R
� acre +4v.
LI
� Eker
D41�2
T ti
LOT 4. BLOCK 1
n
+ I
-t
NEW HOBBY LOBBY
s 51'25'35 'w
F01 WA' I
55, 2$.F;Aa
yr EX
45722 &F 9
�
[(:0 - RET It COW
EX1.9TINQ
AL
a2rAS MST.. A• .
x' -w+rx v': -'#
we sccsFe
o
I I
wx.
6 -
rcalcnere�
rawly axn owes
x -ct>G Tony eiAE �
'
I&4N• N
e � F
NSW RETAIL B. n
?R�75 SF. M
le `so•
1 UTIUI 15 1 - ®" �^Na
:Y' IH CONC FN . Y 1N CONC Fb
igJ'26'.l4
Tf
dC r
C G f
aL
ONE -
_ M
V 5 , V
1 E
aes� ti si r 13&
t7� - Te. s
S 1 25 41 W
4 Fl€iaNE -
Exlgi4+G S3'
-0" CIfSe.BVE I�R
f_R.S
LI
T ti
LOT 4. BLOCK 1
n
y RETAIL •CF
-t
I
2U'JEO - C- 3
F � k a�,Dwcy' �SP
�� q
� ��
[(:0 - RET It COW
EX1.9TINQ
o
�
�
McDCxlJALD'S
V
�° -zaVEo - ca z I 37 S r" �`�'�tr� vr �>.ir �x •c — h -
r�rM1e. 'JYx T _ I
UL
51'2541 E X 598 i3 —�_ f/2 1.R.A N 5L74028 E ,11827 1 N
®' eLL %x1' A e/+ - 'H,3 6 [18T943 Dttl�.! •C� kxi�slG : @' m" Ld'l�5GdF2 3G'k50 ACCESS N b�PSitiuo VN+•C •ta+.l \\
PLACE OF
t��N 3'sRErzr r'rr e E :' a �c (3HONN aASHED TO e4H - A9� al x 78' D.
--- -
- - -- ------- - - - - --
F. N<z t?,VFMQVTH" . BLVD,)
Case No.
SP 04 -295
Attachment C
Page 1
Proposed Sign
w �t-
4
X s i ngular
WRELM
-------------
z
■
WINELE55
din riP
---------
Case No. Attachment D
SP 04 -295 Page 1
Existing Sign
Adjacent Signs
Case No.
SP 04 -295
24" Logo
Attachment D
Page 2
Sign Variance Application
Demonstration
de mons he following cond n r i l
requested sign yariance-
1. That a literal enforcement of the sign regulations will create an
unnecessary hardship or practical difficulty on the applicant.
%� �ISi+¢�It ilLa,+� riff &ir r JovTCtG4C r3L dC�cJ !J
'Et9 7'1-1 E
S��nr A Tsr� A'PP� ✓�7 5� � t ,
2. That the situation causing the unnecessary hardship or practical
difficulty is unique to the affected property and is not self imposed.
A-5 Ti c eA/ /0 ,
31 `s CO3 T
3. That the variance will not injure and will be wholly compatible with
the use and permitted development of adjacent properties.
- 7 /f t er4Rrc € G� a e+a p 5, rl p� y , a s Pf�iPa
4. That the variance will be in harmony with the spirit and purpose of
the sign ordinance.
7�( $ 6/1-
'� /MP A - LL a w S + � �i[F ��ff�Gi•► � D��. r 1�r r d ✓�{�y�.
C.�'.`r7 �!lt� {+ C-�I t -1"IC- 'fI/�Ti /G:IWFF�FORM$�APPS157GN [JAR. WFD
Case No. Attachment E
SP 04 -295 Page 1