Item 10ECity of Southlake
Department of Planning
STAFF REPORT
December 29, 2004
CASE NO
SP 04 -252
PROJECT: Sign Variance for Crystal Clear Wireless
REQUEST: Variance to the Sign Ordinance No. 704 -B requirements for letter /logo height. The
tenant is located in the Parker's Corner shopping center at the southwest corner of
the intersection of Davis Boulevard and W. Southlake Boulevard. This is a variance
for the letter height. The specific variances requested are as follows:
Sign Rea. Permitted Requested
Max. Letter Height 12 inches
Min. Letter Height 6 inches
ACTION NEEDED: Consider Sign Variance Request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Building Elevation & Sign Detail
(E) Sign Variance Application
STAFF CONTACT: Dennis Killough (481 -2073)
Ken Baker (481 -2036)
16 inches
5 inches
Case No.
SP 04 -252
BACKGROUND INFORMATION
OWNER/APPLICANT: Crystal Clear Wireless, LLC
PROPERTY SITUATION: The owner's business, Crystal Clear Wireless, is located in the Parker's
Corner shopping center at the southwest corner of the intersection of Davis
Boulevard and W. Southlake Boulevard. The property address is 2301 W.
Southlake Boulevard, Suite 200.
REQUEST: Crystal Clear Wireless, LLC is requesting a variance from the letter /logo
height standards of Sign Ordinance No. 704 -B.
STAFF COMMENTS: The sign criteria, building elevations, site plan and applications are attached
to this report. The following variances to the Sign Ordinance No. 704 -B are
requested:
• Ord. 704 -13, Section 16.A.2 MAXIMUM LETTER /LOGO HEIGHT The
maximum permitted letter height is 12 inches for a sign less than 100 feet
from the right -of -way.
The store front is approximately 80 feet from the street right -of -way. The
maximum letter and logo size permitted is 12 inches. The applicant is
requesting a letter height of approximately 16 inches.
• Ord. 704 -13, Section 16.A.2 MINIMUM LETTER/L,OGO HEIGHT The
minimum height allowed for letters or logos shall be six (6) inches.
The applicant is requesting a minimum letter height of approximately S
inches for the lettering in the attached sign.
The City Council may authorize variances in accordance with the following
provision of the Sign Ordinance No. 704 -13, Section 14, Variances:
The City Council may authorize variances to any restriction set forth in this
ordinance, including but not limited to the number, type, area, height, or
setback of signs, or any other aspect involved in the sign permitting process.
In granting any variance, the City Council shall determine that a literal
enforcement of the sign regulations will create an unnecessary hardship or a
practical difficulty on the applicant, that the situation causing the
unnecessary hardship or practical difficulty is unique to the affected property
and is not self - imposed, that the variance will not injure and will be wholly
compatible with the use and permitted development of adjacent properties,
and that the granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance. A person may request a variance from the
Sign Ordinance by filing the request with the Building Official. Any request
for variance shall be accompanied by a completed application and a non-
Case No.
SPO4 -252
Attachment A
Page 1
refundable filing fee in the amount specified in the current fee schedule
adopted by City Council.
City Council
Action: December 7, 2004; Tabled (6 -0) to the January 4, 2005, City Council meeting
and to allow the use of a banner sign until that time.
N: \Coimuunity Development \MEMO \SIGNS \2004 \SPO4 -252 Crystal Clear Wireless.doc
Case No.
SPO4 -252
Attachment A
Page 2
Vicinity Map
2301 W. Southlake Blvd
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Case No. Attachment B
SP 04 -252 Page 1
Site Plan
Parker's Corner Shopping Center
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Case No. Attachment C
SP 04 -252 Page 1
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COM crystal clear CUSTOI .ANDLORD A"R
CONTACT PHONE FAX SIGNATURE DATE REV.
VIRGIL TOWNLEY 580 -768 -9090
ADDRESS BILLING ADDRESS
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STATE ZIP CODE CITY SATE -pDg NORTH TEXAS SIGNS, INC.
CITY
5OLITHIAKE TX 1 �T ME1RO 817.379.SIGN FAX 817.379.1262
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Sign Variance Application
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign
variance:
1. That a literal enforcement of the sign regulation will create an unnecessary hardship or
practical difficulty on the applicant.
- Without the variance permitted, we will have to have a new sign built, creating an undesired and
unnecessary expense.
- Without any sign, during the process of obtaining a new sign and permit, our sales are greatly affected
as our products and services are not visible.
-The signs of both of our neighboring businesses are larger than the standard 12" signsllettering
measuring closer to 18" & 24 "; if required to comply with the standard 12" sign, our sign will appear even smaller
between two much bigger signs.
-The additional, smaller sign is vital to communicate our status as an Authorized Verizon Wireless
Agent/ Retailer as this is our exclusive productlservice.
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the
affected property and is not self imposed.
-The signs of both of our neighboring businesses are larger than the standard 12" signs/lettering
measuring closer to 18" & 24"; if required to comply with the standard 12" sign, our sign will appear even smaller
between two much bigger signs.
3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
-There is no apparent reason to believe injury will occur because of our requested variance. All items
related to the request are wholly compatible with the use and development of adjacent properties.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
Crystal Clear Wireless, LLC requests a sign variance at the location 2301 W Southlake Blvd. Ste. 200,
Southlake, Tx 76092, to allow a sign with 16" vertical letters on a raceway & 12' horizontal. The store
front is 37' across. The request is 4 additional inches in height. Also, requested is the additional sign on
the storefront which is 5' wide and 24" tall, with some lettering smaller than the minimum 6" in height.
Case No.
SP 04 -252
Attachment E
Page 1