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Item 9CCity of Southlake Department of Planning STAFF REPORT November 1, 2006 CASE NO: SP 06 -462 P ROJECT: Sign Variance for Subway #23668 REQUEST: This is a variance request from the Sign Ordinance No. 704 -B to exceed the maximum letter height for attached signs. The subject property is located at 1959 West Southlake Boulevard, Suite 100 in Players Circle Addition. The applicant is proposing two attached signs, one on the north elevation and one on the east elevation. The permitted letter /logo height for both elevations is 12 inches and the applicant is requesting 18 inch letters for both signs. The proposed signs comply with the sign area requirements: both signs are approximately 12.375 square feet and the applicant is allowed up to 28.5 square feet on the east elevation and 60 square feet on the north elevation. The proposed signs will be similar to the Clearview Eyecare and Laser Center sign on S.H. 114, as shown in Attachment E. Approval of a variance is needed to receive a sign permit for the proposed signs. The specific variance requested is as follows: Sign Regulation Current Regulation Pro osed Regulation Maximum Letter Height 12 inches 18 inches ACTION NEEDED: Consider variance request. ATTACHMENTS: (A) (B) (C) (D) (E) (F) Background Information Vicinity Map Site Plan Proposed Signs and Adjacent Signs Clearview Eyecare & Laser Center Sign Sign Variance Application STAFF CONTACT: Ken Baker (748 -8067) or Dennis Killough (748 -8072) Case No. SP 06 -462 BACKGROUND INFORMATION APPLICANT /OWNER: Willow Creek Signs on behalf of Subway PROPERTY SITUATION: The property address is 1959 West Southlake Boulevard, Suite 100. The building is located in the Players Circle Addition development. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. The following variances are requested: • Ord. 704 -13, Section 16.A.2 MAXIMUM LETTER/LOGO HEIGHT The maximum permitted letter /logo height is 12 inches for attached signs located less than 100 feet from the right of way or internal driveway. On the north side of the building, the subject lease space is approximately 65 feet from the right of way, which allows a maximum letter height of 12 inches. The east side of the building faces an internal drive, which also limits the letter height to 12 inches. The applicant is requesting a maximum letter height of 18 inches on both elevations. M \Community Development \MEMO \SIGNS \2006 \SP06 -462 Subway (Players Circle).doc Case No. Attachment A SP 06 -462 Page 1 Vicinity Map 1959 W. Southlake Blvd. 1000 0 1000 2000 3000 Feet Case No. SP 06 -462 Attachment B Page 1 w E Case No. SP 06 -462 Attachment B Page 1 U ^' CC v We 1+�� ..'.'. •. ; C -� F+�- ..� -i}w. ��: - ~ - $3AYJfYlRQ]F7:37L' � V4 Q — � xrnxaus3ea�n[n¢s'm,uw �e� r+ > �� . , r ,......_� • r��r.�w�., i diyxd3kAArG34�Pe�d r +. E dAh,l,flllWafA � w aeo � illy ' ; � 'tM5x3ssrsu]7rvi:[x X1'tF r •d�wim ,. 11 _' m„ ti z T-5 ice. OA � �, e �. :"f - . ,• �. ��': �..' - � . =..r x a ■ �"i�Y : r F F i ru MOLS�Yf -rrM \ a° ��•� � � � '4 �.' �..eo !c+ ^,"• ,e;_.,a d � ti ! _ `=i•+ le-L, .emulst'.`4 -per _k.tn � ,�' � urn � �....... .. �Lii...d� iY�'i.'.' •• �i. i��_��s. k a " ,4\ ���/� �' v' eke ,, IxM a%Y�lNA i P `+ � w[pY ti.f�M 71'L71f2]O'1Q7'11►19 C��Yi"I �:r!w�a -.._J `� V 1� ,� 1. •4 1 �� +. -v+w. 'N�1raYi1s0� � - 'QEh"'F ,,, u,� �..w .[h ¢i'LP't -- -- -------------------------- ------------ - - -- a v M N �o U vai Proposed Sians �,svBwAr East Elevation t l sir CmLs Yr u rs- b FDM (M-) - - - c c ter: F 4 y 4C � ° r fr - NQ SCALE: Case No. Attachment D SP 06 -462 Page 1 North Elevation Mxa31 ") 1A — f' —r Id 80 -011 _I Case No. Attachment D SP 06 -462 Page 2 '-�e■� � .. - swan �f� .. _. 1�1 Mxa31 ") 1A — f' —r Id 80 -011 _I Case No. Attachment D SP 06 -462 Page 2 Adiacent Signs 24 inch letters; Variance granted February 2006 M 18 inch letters; Variance granted September 2006 Case No. Attachment D SP 06 -462 Page 3 Clearview Eyecare & Laser Center Sian Case No. SP 06 -462 Attachment E Page 1 Sign Variance Application 1 _ That a literal enforcement of the sign reguMon will crate an unnecessary hardship or practical difficulty on the applicant The distance to the side street, which is the main entrance of the restaurant, is 99 t' shy to allow for this size. sign. This . facos east and serves to identify the restaurant to west- bound traffic. The other elevation faces west and also serves to identity the restaurant to the eastbound traffic. We are asking for the second. elevation variance to mWntaln the consistency between the two signs. the nature of Subway's name and - size relative to it length does not create an extremely large sign, therefore it will not create an overbearing presence. This would help promote identification with the public along Southlake Blvd. 2. That the situatiion'causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposod, The situation is unique to the property because of -the distance is so close to allowing this sigbage without special, exception, we feel. it should be considered favorably. 3. That the variance will not injure and will be wholly compatible with the use and pmiWtted development of adjacent propmties. The sign variance requested is corhpatible with the use and. permitted development of all adjacent properties. This sign. variance requested is,orily to.insurb that the Subway restaiiraht has the ability to'identify itself .to the public and make: aware that it is cperating as an open business entity. They are moving from the.canter just West of them: and currently have,larger letters on:that site, now... 4. That the variance will be in hadvraEy with t}re spirit amtl purpose of the sign ordinance. This sign variance is iri harmony with the spirit and purpose of the sign ordinance. The ordinance was not written to create undue hardships on its business community but rather to keep a structured and uniformed system for promoting each business's identity to the public. All businesses must have the right to promote their identity to the general public. This sign variance allows Subway restaurant the right to promote its name and identity to the public. Case No. SP 06 -462 Attachment F Page 1