Item 10CCity of Southlake
Department of Planning
STAFF REPORT
October 11, 2006
CASE NO: SP 06 -428
PROJECT: Amendment to the Shops of Southlake Conditional Sign Permit for Central
Market and Starpower Home Entertainment Systems
REQUEST: This is an amendment request for the Shops of Southlake Conditional Sign Permit
requirements for Central Market and Starpower Home Entertainment Systems. The
Shops of Southlake retail development is located on the southeast corner of Southlake
Boulevard and Carroll Avenue.
Central Market Amendment
Central Market is located at 1425 East Southlake Boulevard. The applicant is
proposing to install a total of six vertical banners on the front of the Central Market
building facing East Southlake Boulevard. The proposed banners are 5 feet wide by 8
feet tall and will be changed seasonally.
Starpower Amendment
Starpower Home Entertainment Systems is located at 1431 East Southlake Boulevard,
Suite 511. The applicant is proposing a maximum logo height of 55.5 inches for this
tenant. Under the existing Conditional Sign Permit, tenants less than 300 feet from the
right -of -way and under 15,000 square feet in size are permitted a maximum letter
height and logo height of 18 inches. This amendment is building specific and will only
apply to this tenant.
The applicant is proposing three signs with a 55.5 inch logo: one on the north elevation,
one on the west elevation, and one on the east elevation. The applicant is also
proposing a sign with a 36 inch logo on the articulated corner facing East Southlake
Boulevard. The Conditional Sign Permit allows one sign on each facade visible from a
street or internal driveway.
Note: Under the Conditional Sign Permit, the maximum sign area is limited by the
maximum letter /logo height and sign width. A sign's width may not exceed 75% ofthe
width of the lease space. By granting the amendment to letter /logo height, the
maximum area permitted also increases.
ACTION NEEDED: Consider amendment request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
Case No.
SP 06 -428
(D) Sign Details
(E) Sign Variance Application
STAFF CONTACT: Ken Baker (748 -8067) or Dennis Killough (748 -8072)
Case No.
SP 06 -428
BACKGROUND INFORMATION
APPLICANT /OWNER: David C. Palmer, Cencor Realty Services
PROPERTY SITUATION: The Shops of Southlake retail center is located on the southeast corner of East
Southlake Boulevard and Carroll Avenue.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
N. Comunuuiity Development ,METy10 \SIGNS 2006`,SP06 -428 Shops of Southlake (Central Market & Starpower).doc
Case No.
SP 06 -428
Attachment A
Page 1
Vicinity Map
The Shops at Southlake
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Case No.
SP 06 -350
E
Attachment B
Page 1
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Case No. Attachment D
SP 06 -428 Page 2
Case No. Attachment D
SP 06 -428 Page 3
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Case No. Attachment D
SP 06 -428 Page 6
Case No.
SP 06-428
4L
Attachment D
Page 7
Case No.
SP 06 -428
Attachment D
Page 8
Sign Variance Application
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OefT onst`.ration
Please demonstrate that the following conditions are applicable to the requested
sign variance-,
1 That a literal enforcement of the sign regulation, will create an
unnecessary hardship or practical difficulty on the applicant.
Adhering to all of the requirements of the approved conditional sign permit will
create a 'hardship for HEB Central Market to maintain its concept -wide
marketing strategies and programs.
2. That the situation causing the unnecessary hardship or practical difficulty
is unique to the affected property and is not self imposed.
The attached elevation plan and seasonal banner examples show that the
banners are consistent to the overall building architecture and signage plan.
3. That the variance will not injure and will be wholly compatible with the use
and permitted development of adjacent properties.
This variance will not injure the adjacent proporties, The HEB Central Market
seasonal banners are located within the core of the stropping center and will not
be visible from Southlake Boulevard_
4. That the variance wilt be in harmony with the spirit and purpose of the
sign ordinance.
The seasonal banners will enhance the character of the shopping center, and
celebrates the Central Market concept.,, FRESH, SEASONAL, INDIGENOUS!
Case No.
SP 06 -428
Attachment E
Page 1
Demonstration
Please demonstrate that the following conditions are applicable to the requested
sign variance:
1. That a literal enforcement of the sign regulation will create an
unnecessary hardship or practical difficulty on the applicant.
Adhering to the Irmo m @xirmum requirements of the conditional sign permit will
create a hardship for Starpo wer to maintain their trademark, and allow for letters
of a readable size.
2. That the situation causing the unnecessary hardship or practical difficulty
is unique to the affected property and is not self imposed.
The attached elevation shows that the signage is consistent with the overall
building architecture and signage plan„
3. That the variance will not injure and will be wholly compatible with the use
and permitted development of adjacent properties.
This valance will not injure the adjacent properties, The requested signacge v"ill
be visible from Southlake Boulevard and is sized appropriately, given the extent
of tarpower's storefront.
4. That the variance will be in harmony with the spirit and purpose of the
sign ordinance.
Starpower proposes a quality signage consistent with the intent of the City
pursuant to the conditional sign permit.
Case No.
SP 06 -428
Attachment E
Page 2