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Item 10CCity of Southlake Department of Planning STAFF REPORT August 30, 2006 CASE NO SP 06 -386 P ROJECT: Sign Variance for R.E.B. Photo REQUEST: This is a variance request from the Sign Ordinance No. 704 -B regulations for the maximum area and letter height of an attached sign. The subject lease space is located in the Carroll Oaks shopping center at the southwest corner of Carroll Avenue and S.H. 114. The address is 1101 East Northwest Parkway, Suite 114. The applicant is proposing one attached sign facing Carroll Avenue that will have a taller letter /logo height and a sign area larger than allowed. The sign will also have some text that is smaller than the minimum required letter height. Approval of a variance is needed to receive a sign permit for this sign. The specific variances requested are as follows: Sign Regulation Current Regulation Proposed Regulation Maximum Letter/Logo Height 12 inches 18 inches (letters) 19 inches (Texas logo) Minimum Letter/Logo Height 6 inches 2 inches Maximum Area 22.5 square feet 40 square feet ACTION NEEDED: Consider variance request. ATTACHMENTS: (A) Background Information (B) (C) (D) (E) (F) STAFF CONTACT: Ker Vicinity Map Site Plan Sign Details Adjacent Signs Sign Variance Application Baker (748 -8067) or Dennis Killough (748 -8072) Case No. SP 06 -386 BACKGROUND INFORMATION APPLICANT: Sign -A -Rama on behalf of R.E.B. Photo OWNER: Graham Investment Properties PROPERTY SITUATION: The property address is 1101 East Northwest Parkway Suite 114. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. The following variances are requested: • Ord. 704 -B, Section 16.A.2 MINIMUM /MAXIMUM LETTER/LOGO HEIGHT The maximum permitted letter height for attached signs less than 100 feet from the right of way is 12 inches. The minimum height allowed for letters or logos shall be 6 inches. The subject lease space is approximately 55 feet from the right of way. The applicant is requesting a maximum letter height of 18 inches and a maximum logo height of 19 inches. In addition, the applicant is requesting a minimum letter height of 2 inches. • Ord. 704 -B, Section 16.A.3 MAXIMUM AREA The maximum permitted area is 0.75 square feet for every one foot of width of building or lease space. The subject lease space is approximately 30 feet wide, which allows a maximum sign area of 22.5 square feet. The applicant is requesting a sign area of 60 square feet. N: \Connnunity Development \MEMO \SIGNS \2006 \SP06 -386 REB Photo.doc Case No. Attachment A SP 06 -386 Page 1 Vicinity Map R.E.B. Photo Case No. SP 06 -386 INT 1000 0 1000 2000 3000 Feet N 9 Attachment B Page 1 E Site Plan i RIEB Photo Case No. SP 06 -386 Attachment C Page 1 �� SS Proposed Sian Case No. SP 06 -386 Attachment D Page 1 b � o 00 . 18.. RM PHO TH n ( since 1 Q.5" 1993 Lettering in circular logo is 2" font Circular logo is 35" diameter IIN b� a �-j b � o 00 . R.E.B. Photo channel letters with neon lighting 18 8 146 Area = 18.25 sq ft 66 1056 sq in Loge Box with neon lighting 962 sq in 35" diarnetQr 66 " 1056 sq in Area = 21.34 sq ft Total Area = 39.59 sq ft IIN a� M= Adiacent Signs Maximum Letter Height: 24 inches Area: 34.1 square feet (Variance granted to both letter height and area in May 2006) Maximum Letter Height: 20 inches (Variance granted to letter height only in June 2004) Case No. SP 06 -386 Attachment E Page 1 y.. Various Letter Heights (12 -30 inches) Case No. SP 06 -386 Attachment E Page 2 Maximum Letter Height: 24 inches Maximum Logo Height: 36 inches Area: 65 square feet (Variance granted to letter/logo height and area in August 2004) Case No. SP 06 -386 Attachment E Page 3 Maximum Logo Height: 36 inches Sign Variance Application Demonstration Please demonstrate that the following cond' ' a tare requested sign 1, That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. The orientation of the building for which the sign variance is requested is such that Suite 114 is located facing North Carroll Avenue, even though the building address is that of State Highway 114. In fact, Suite 114 is the southernmost of the suites in the shopping center. The location of the premise results in a substantial set back of the storefront from the traffic on Highway 111. Thus, a sign which strictly adheres to the sign regulation would he difficult to see from the highway. ?. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. The practical difficulty is a result of the orientation of the building and of the orientation of Suite 114 relative to the principal highway (1 14) as explained in (1) above. It is not a result of any actions undertaken by REB Photo, LLC. 3, That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. The signage proposed for use on Suite 114 by REB Photo will have no adverse effects on any of the adjacent tenants. Indeed, the signage will complement and will he consistent with the sign variances already in place by other tenants of the shopping center. See included photograph of current signage at the address. 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. The signage proposed for use by REB Photo is professionally designed and will be in keeping with the best traditions of the City of Southlake. The departures from the sign regulation are not overly significant in terms of the dimension of the signage requested. Indeed, by granting the variance, as requested, signage on Suite 114 will become consistent with that of the other signs already in use in the shopping center in terms of the size of the lettering and will result in a consistent, profession, upscale image of the center to passing traffic on the main thoroughfares. Case No. SP 06 -386 Attachment F Page 1