Item 5J AudioItem 5J
Branding Initiative
Rejection of All Proposals
Integrity 1 Innovation 1 Accountability 1 Commitment to Excellence 1 Teamwork
Branding Initiative — Rejection of All Proposals
Background
• July 28: Three (3) proposals were received
• One proposal was non -responsive to RFP
• Staff evaluated the other two against the
requirements of the RFP and found them to be
inconsistent or lacking on a variety of topics
• Recommendation: Reject all proposals
Integrity 1 Innovation 1 Accountability 1 Commitment to Excellence 1 Teamwork
Branding Initiative — Rejection of All Proposals
New Scope of Work
• Add branding component to website
• Include scope of services to include
Marketing Services associated with
anticipated Hotel Occupancy Tax
budget
• Re -issue combined RFP
• Allow collective or individual responses
Integrity 1 Innovation 1 Accountability 1 Commitment to Excellence 1 Teamwork
Branding Initiative — Rejection of All Proposals
New Timeline
• August 2006: City Council rejection of proposals
• September: Advertising begins for new RFP with
website, branding, and hotel tax marketing scopes
services
• October: Proposals due
• October -November: Proposals reviewed
• December: Recommendation to City Council for
award of Branding component
• March 2007: Completion
Integrity 1 Innovation 1 Accountability 1 Commitment to Excellence 1 Teamwork
Branding Initiative — Rejection of All Proposals
Questions?
Greg Last (817) 748-8037
Integrity 1 Innovation 1 Accountability 1 Commitment to Excellence 1 Teamwork