Item 7OCity of Southlake
Department of Planning
STAFF REPORT
July 26, 2006
CASE NO: SP 06 -350
PROJECT: Sign Variance for Bailey, Banks, & Biddle
REQUEST: This is a variance request from the Shops of Southlake Conditional Sign Permit
requirements for the maximum number of attached signs. The subject property is
located at 1221 East Southlake Boulevard, which is in the Shops of Southlake retail
development on the southeast corner of Southlake Boulevard and Carroll Avenue. The
applicant is proposing a total of four signs: two on the north elevation facing Southlake
Boulevard and two on the south elevation facing the internal drive. The Shops of
Southlake Conditional Sign Permit allows one attached sign on each facade visible from
a street or internal driveway.
The proposed signs are each approximately 17 square feet in area with 13.5 inch letters.
Under the Conditional Sign Permit, the maximum sign area for the north and south
elevations of this building is 56.25 square feet (per elevation) and the maximum letter
height is 36 inches. Therefore, the proposed letter height is consistent with the
Conditional Sign Permit.
ACTION NEEDED: Cor
ATTACHMENTS: (A)
(B)
(C)
(D)
(E)
Please note that the clock shown on the south elevation and the unicorns on the north
and south elevations are included in the revised site plan and are not a part of this sign
variance request.
Approval of a variance is needed to receive sign permits for these signs. The specific
variance requested is as follows:
Sign Regulation
Current Re ulation
Proposed Regulation
Number of Signs
One per facade
Two per fagade on the
north and south elevations
isider variance request.
Background Information
Vicinity Map
Site Plan
Sign Details
Sign Variance Application
STAFF CONTACT: Ken Baker (748 -8067) or Dennis Killough (748 -8072)
Case No.
SP 06 -350
BACKGROUND INFORMATION
APPLICANT /OWNER: George Foiles, Cencor Realty Services
PROPERTY SITUATION: The property address is 1221 East Southlake Boulevard. The building is
located in the Shops of Southlake retail center.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. The
following variance from the Shops of Southlake Conditional Sign Permit is
requested:
• Number of Signs Each tenant shall be allowed one attached sign on each
facade visible from a street or internal driveway.
The applicant is requesting two signs on the north elevation facing
Southlake Boulevard and two signs on the south elevation facing the
internal drive.
N: \Community Development \MEMO \SIGNS \2006 \SP06 -341 Wing Stop.doc
Case No. Attachment A
SP 06 -350 Page 1
Vicinity Map
The Shops at Southlake
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Case No.
SP 06 -350
E
Attachment B
Page 1
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Case No.
SP 06 -350
Attachment D
Page 3
Sign Variance Application
SF
Demonstration
Please demonstrate that the -following conditions are applicable to the_Egguested
sign variance:
1. That a literal enforcement of the sign regulation will create an
unnecessary hardship or practical difficulty on the applicant.
Adhering to all of the requirements of the City's current sign regulation MI
create a hardship for Zale / Bailey Banks & Biddle to maintain their national
marketing identification,
2. That the situation causing the unnecessary hardship or practical difficulty
is unique to the affected property and is not self imposed.
The attached site plan shows that the Bailey Banks & Biddle building stands
alone from the adjacent buildings, Providing Mo smaller signs for Bailey Banks
& Biddle will provide an architectural balance for their building and a consistent
sIgnage theme with the adjacent retail buildings.
3. That the variance will not injure and will be wholly compatible with the use
and permitted development of adjacent properties.
This variance will not injure the adjacent properties. The Bailey Banks & Biddle
sign(s) along Southlake Boulevard is compatible with the shopping center
development across Southl8ke Boulevard,
4, That the variance will be in harmony with the spirit and purpose of the
sign ordinance.
The two Bailey Banks & Biddle signs are actually smaller than what is allowed
on the sign criteria and will provide an architectural balance to the facility.
Case No.
SP 06-350
Attachment E
Page 1