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Item 11AMEMORANDUM May 30, 2006 TO: Shana Yelverton, City Manager FROM: Greg Last, Director of Economic Development SUBJECT: Discuss the Scope of Services desired for the Branding Initiative and any related topics BACKGROUND Presentations by a Leadership Southlake Team (Branding Team) recommending that the City undergo a branding initiative were made to Council on March 21 and to the 50 anniversary Committee on March 23, receiving unanimous support from both bodies. The purpose of a branding initiative is to develop a unique identity and associated support collateral to cohesively represent the public image and perception of Southlake. REQUEST FOR PROPOSALS (RFP) Attached you will find the Branding Initiative RFP that is ready for distribution. The intent of the RFP is to solicit proposals from qualified consultants who can provide guidance and direction to the Branding Advisory Group throughout the branding process. Within the RFP, I have highlighted in yellow areas that may be of particular interest for discussion. One potential way to undertake the initiative would be for the City Council to appoint an "Advisory Group" to provide feedback and guidance throughout the branding initiative. On the following page is a potential make -up for the Branding Advisory Group. Advisory Group's Role Although the Advisory Group will perform several functions as identified in the RFP, Council may desire to outline the parameters under which they should expect to function. • Provide alternative recommendations to City Council for Council's ultimate determination regarding final adoption of the branding initiative components Page 1 of 2 t-ity of mutmaKe, Texas Potential Make -up of an Advisory Group (pending Council direction and appointments) _ ........ _ . . . . .. ... . . . __ ......... ......... ......... ........ ..... # Position Name Notes �,.._... . _ .- ..... .......................................... ............................... 1 * Mai or 2 *Councilmember 3 * Councilmember ... _ ............................................................................... ............................... 4 * Councilmember _ ................_. ...................................................................................... ............................... 5 Councilmember _. ............................................................................... ............................... 6 Councilmember ................... ............................................................................... ............................... 7 Councilmember ............. ............................................................................... ............................... 8 Mayor Appoi ntment ........................................................................................................................................ ............................... 9 Place 1 A pp ointme 10 Place 2 Appointmen 11 Place 31 App ointment 12 Place 4 Appo intment 0 Place 5 A o intment ..................... ...................................................................................................... ............................... 14 Place 6 Ap point men t 15 *Branding Team Ch air _ Joe Herzog SL Resident Sabre employee Branding Team Leader 16 Non - voting Staff CRO TBD- Community Relations Officer being hired ................... ..................................................................................... ............................... 1.7........ Non - voting Staff Gre.g... Last ............................ ............................... *Recommended to be on a smaller "Evaluation Team" to evaluate the Branding RFP submittals and select a consultant. I would also recommend the inclusion of George Lynch, Sr. V.P. of Brand Management for Sabre, who has offered his expertise with this initiative. Recommendations to consider from the LeadershiI2 Southlake Branding Team Position Name Notes ....................... .... ...................................................... ............................._ Andrea Becicka Branding Team Member, Spine Team Texas Marketing ....................... ___ .......................................... ... ............................................................................... ............................... Ed Richmond Resident, Brandin g Team Member, SL Business _..._....._ .. __ .............. ............................... ............................................................................... ............................... Develope Brian Stebbins _..._...._ .... ............................... ............................................................................... ............................... Resident, Town Square Developer, CEF Board Russell M arvland Resident, Digging for Dragons g .................... .................. ............................... ............_. ............................... CISD Supt ............. ............................... David Falt. S' s............... ............................... _.... Resident, Develop Tom Allen ... _ .. . ..... _.. .............................................................................................................................................................. ............................... Long time local and regional partner Business Brian Zvonecek Resident, Business Owner, SL Chamber Board Chair ........................ .......................................................................................................................................................... ............................... CISD Craig Rothmeier Resident, CISD Board Member . . .................... ................ ............................... ............................................................................... ............................... Kristin Gilpin _..._....._ . __....... .......... ....... Resident GSWS Hotel Mike Hutchinson Resident, Hilton Hotel Manager, tourism experience .... .................................. ............................... ............................................................................... ............................... Res. Broker Roxann Taylor Resident, Residential Broker, GSWS, Timarron New Member Committee ....................... ._........................ .................... ......................................... .............................._ Banker Randy McCauley Resident, President of First Ntl. Bank Town Square, Kiwanis Club of Southlake I would welcome the opportunity to discuss any aspect of this important Branding initiative. Greg Last Director of Economic Development Cc: Joe Herzog, Leadership Southlake Branding Team Leader Page 2 of 2 City of Southlake REQUEST FOR PROPOSAL Proposal Reference Number: RFP.06.05A.151.GL.600121 Project Title: Southlake Brandin4 Initiative Proposal Closing Date: Friday, June 23, 2006, 3:00 P.M., C.S.T. Mai 30, 2006 TABLE OF CONTENTS Tableof Contents ................................................................................................. ............................... Page 1 Request for Proposals (1) Introductions ................................................................... ............................... ...........................Page 2 (2) Definitions ................................................................................................. ............................... Page 2 (3) General Information .................................................................................. ............................... Page 3 (4) RFP Withdrawals and /or Amendments ..................................................... ............................... Page 4 (5) Proposal Submittal Requirements ............................................................. ............................... Page 4 (6) Proposal Evaluation ................................................................................... ............................... Page 5 (7) Contract Award ......................................................................................... ............................... Page 6 Appendix A — Scope of Services (1) Project Title ........................................................................................... ............................... Page A -1 (2) Scope of Services Contact ..................................................................... ............................... Page A -1 (3) Submitted Requirements ....................................................................... ............................... Page A -1 (4) Special Conditions ................................................................................. ............................... Page A -1 (5) Proposal Evaluation Factors .................................................................. ............................... Page A -1 Bfaiid Maiittfae4tife Refefeiiee Page (6) ............................................................... ............................... (7) Key Events Schedule ............................................................................. ............................... Page A -1 (8) Bonds ..................................................................................................... ............................... Page A -1 (9) Scope of Services .................................................................................. ............................... Page A -1 Appendix B — Proposal ( -) Label Format for Submittal Packet's Sealed Envelope .......................... ............................... Page B -1 (1) Proposed Product and/or ............................................. ............................... ...........................Page B -2 (2) Cost of Proposed Product and /or Services .................. ............................... ...........................Page B -2 (3) Delivery of Product and /or Services ........................... ............................... ...........................Page B -2 (4) Proposer's Experience / Staff ................................................................ ............................... Page B -3 (5) Independent Contractors Status ............................................................. ............................... Page B -4 (6) References ................................................................... ............................... ...........................Page B -4 (7) Certifications of Proposer ...................................................................... ............................... Page B -5 (8) Trade Secrets and /or Confidential Information ..................................... ............................... Page B -7 (9) Signature Block ........................................................... ............................... ...........................Page B -7 Appendix C — Conflict of Interest Questionnaire Appendix D — No Intent to Submit Form ............. Page C -1 Page D -1 City of Southlake RFP.06.05A.15 LGL.600121 Page 1 of 6 Southlake, Texas Request for Proposals 1. Introduction A. Project Overview The City of Southlake is requesting Proposals with the intent of awarding a contract for the requirements and services contained in Appendix A — Scope of Services. B. No Intent to Submit If you do not wish to submit a proposal at this time, please submit a "No Intent to Submit Form" (See Appendix D) via fax to (817) 748 -8048 or mail to the City of Southlake Purchasing Division, 1400 Main Street, Suite #440, Southlake, Texas 76092. C. Proposer Registration All potential Proposers who pick up a RFP packet must register with the Purchasing Agent. Potential Proposers receiving this Proposal other than directly from City should also register with the Purchasing Agent, so that the City may notify all potential Proposers in the event an addendum is issued. D. Questions: Following are contacts for questions as identified. i. RFP Clarifications All questions related to requirements or processes of this RFP should be submitted in writing to the Purchasing Agent identified in section 2 below. ii. Scope of Service Questions All questions related to the scope of service should be submitted in writing as noted in Appendix A — Scope of Services. iii. Replies The City shall not be bound by any reply to an inquiry unless such reply is made by formal written addenda. Oral interpretations or clarifications will be non - binding. The proposer must acknowledge all addenda by both signing and returning such document(s) or by initialing appropriate area of Proposal. Responses to inquiries which directly affect an interpretation or change to this RFP will be issued in writing by addendum and mailed to all parties recorded by City as having received a copy of the RFP. All such addenda issued by City prior to the submittal deadline shall be considered part of the RFP, and the Proposer shall be required to consider and acknowledge receipt of such in his Proposal. E. Notification of Errors or Omissions Proposers shall promptly notify the City of any omissions, ambiguity, inconsistency or error that they may discover upon examination of this RFP. The City shall not be responsible or liable for any errors and /or misrepresentation that result from the solicitations which are inadvertently incomplete, ambiguous, inconsistent or obviously erroneous. F. Conflict of Interest Questionnaire (Form CIQ) A person or business, and their agents, who seek to contract or enter into an agreement with the City, are required by Texas Local Government Code, Chapter 176, to file a conflict of interest questionnaire (FORM CIQ) which is found in Appendix C. The form must be filed with the City Secretary no later than seven (7) days after the date the person or business begins contract discussions or negotiations with the City, or submits an application, responds to a request for proposals or bids, correspondences, or other writing related to any potential sales agreement with the City. 2. Definitions Centralized Master Bidders List (CMBL) A master database used by State of Texas purchasing entities to develop a mailing list for vendors to receive bids based on the products or services they can provide to the State of Texas. (Manufacturers, suppliers, and other vendors wishing to furnish materials, equipment, supplies, and services to the state should apply to be on the CMBL to receive bidding opportunities as outlined by the State of Texas Building and Procurement Commission.) City of Southlake RFP.06.05A.151.GL.600121 Page 2 of 6 City Business A business or firm with either its principal place of business or a significant business presence within the City of Southlake, Texas. City of Southlake ( "Cites The City of Southlake, Texas. City Secretan,'s Office The office of the City Secretary of the City, located at 1400 Main Street, Suite 4270, Southlake, Texas 76092. (817) 748 -8016. Historically Underutilized Businesses (HUB) A Historically Underutilized Business is a business of which at least 51 percent of the business, or of the stock in the case of a corporation, is owned by one or more minority persons, women, or disabled persons, the management and daily business operations of which is controlled by one or more minority persons, women, or disabled persons. Minority / Women's Business Enterprise (MWBE) A Minority Business Enterprise is a business that is owned and controlled (as defined above in the HUB definition) at a minimum of 51 percent by one or more women or minority persons. A Women Business Enterprise is a business that is owned and controlled (as defined above in the HUB definition) at a minimum of 51 percent by a non - minority woman or women. Minority Person A person who is a citizen or lawful permanent resident of the United States and who is a member of any race other than Caucasian. Project Title The Project Title as identified on the cover sheet and first page of the Proposal herein. Proposal The signed and completely executed submittal of the entirety of Appendix B - Proposal. Proposer The Proposer and the Proposer's designated contact signing the first page of the Proposal. Purchasing Agent The Purchasing Agent for the City; Deborah Russell, Fax (817) 748 -8048. E -Mail: drussell @ci. southlake .tx.us; Request for Proposals (RFP) The entirety of this document to include all Appendices. Scope of Services The entirety of Appendix A — Scope of Services. 3. General Information A. Tax Exempt Status Purchases made by the City are exempt from State Sales Tax and Federal Excise Tax. Do not include tax in the Proposal. Excise Tax Exemption Certificate will be furnished by City upon request. B. HUB / MWBE It is the policy of the City to encourage the use of HUB and MWBE certified businesses and City businesses in prime contracts, subcontracts and purchasing transactions. Contact the Purchasing Agent for assistance in identifying HUB / MWBE or City businesses, or obtaining certification as a City business. C. Public Inspection of Proposals The City strictly adheres to the Texas Public Information Act (Texas Government Code Chapter 552.001, et seq.) and all other governing statutes, regulations, and laws regarding the disclosure of RFP information. Proposals are not available for public inspection until after the contract award. It is the understanding and position of the City that if the Proposal contains trade secrets and confidential information, then the Proposal may not be open to public review even after the Proposal award. It is the intent of the City that if the Proposer has notified the City, in writing, that the Proposal contains trade secrets and confidential information, and the City receives a request under the Texas Public Information Act for such information, or if City of Southlake RFP.06.05A.151.GL.600121 Page 3 of 6 such information is otherwise requested pursuant to applicable law, the City would generally take reasonable steps to prevent disclosure of such trade secrets and confidential information, such as by submitting such information to the Texas Attorney General for a determination as to whether such information is exempt from public disclosure or by notifying the Proposer submitting such information that a request for disclosure has been made, in order to permit the Proposer to take legal action to prevent such disclosure. The Proposer is hereby notified, however, that this is a statement of general policy only, and in no event shall the City be liable for disclosure of such information by the City in response to a request, regardless of the City's failure to take any such reasonable steps, even if the City is negligent in failing to do so. No Proposer is authorized to make any public disclosures or issue any news releases pertaining to this Request without prior written approval of City. D. Payment Terms Unless otherwise specified in the Scope of Services or otherwise agreed to in writing by the City, payment terms for the City are Net 30 days upon receipt of invoice. Proposer may request additional payment term options and discounts for City to consider. E. Title to Goods and Risk of Loss For goods to be provided by Proposer hereunder, if any, the title and risk of loss of the goods shall not pass to City until City actually receives, takes possession, and accepts the goods at the point or points of delivery. 4. RFP Withdrawals and /or Amendments A. RFP Withdrawal The City reserves the right to withdraw the RFP for any reason. B. RFP Amendments The City reserves the right to amend any aspect of this RFP prior to the Proposal submittal deadline and will endeavor to notify all potential Proposers that have registered in accordance with Section 1.0 herein, but failure to notify shall impose no obligation or liability on the City. The City may reject any Proposal that fails to incorporate the terms of any amendment as non - conforming, regardless of whether the Proposer actually received notice of such amendment, or the City may elect, in its discretion, to waive such non - conformance, and consider such Proposal as submitted. No oral statement of any person shall modify or otherwise change, or affect the terms, conditions, or specifications stated in this Proposal, or any resultant contract. All changes will be made in writing and shall not be effective unless signed by the Purchasing Agent. 5. Proposal Submittal Requirements A. Submittal Deadline The deadline for submittal of Proposals shall be as identified on page B -1 of Appendix B- Proposal. It is the Proposer's responsibility to have the Proposal correctly marked and delivered to the City Secretary's Office by the submittal deadline. B. Proposals Received Late The time and date recorded in the City Secretary's Office shall be the official time of receipt. The City is not responsible for non - delivery of mail, carrier, etc. to the City. Late Proposals will not be considered under any circumstances. C. Withdrawals Any submitted Proposal may be withdrawn if a written withdrawal notice is submitted to the City Secretary prior to the submittal deadline. Otherwise, such Proposal shall be binding on the Proposer at the discretion of the City. D. Alterations of Proposal Proposals, cannot be altered, amended or withdrawn by the Proposer after the submittal deadline, unless such alteration, amendment or withdrawal notice is approved in writing by the Purchasing Agent. Any interlineations, alteration, erasure or other amendment made before the submittal deadline, must be signed or initialed by the Proposer or the Proposer's authorized agent, guaranteeing authenticity. City of Southlake RFP.06.05A.15 LGL.600121 Page 4 of 6 E. Submittal Packet All Proposals, originals and copies in duplicate as identified herein, shall be submitted in a sealed envelope with a completely executed page B -1 affixed to the outside of the envelope. F. Proposal Format All Proposals must be prepared in single -space type, on standard 8 -1/2" x I F vertically oriented pages, using one side of the paper only. Pages shall be numbered at the bottom. Entries shall be typed, or legibly written in ink. Any other format (via telephone, fax, etc.) shall not be considered a valid Proposal. G. Validitv Period Once the submittal deadline has passed, any Proposal shall constitute an irrevocable Proposal to provide the commodities or services set forth in the Scope of Services, such Proposal to be irrevocable until the earlier of the expiration of ninety (90) days from the submittal deadline, or until a contract has been awarded by the City. H. Proposal Content Proposer shall submit a completely executed and signed Appendix B as the formal Proposal. I. Bonds: Any Proposal or bond signed by an agent or attorney -in -fact must be accompanied by evidence of authority 6. Proposal Evaluation A. Best Value or Interest City reserves the right to determine which Proposal provides the City with the best value or which will be in the City's best interest. B. Unit Prices and Extensions If unit prices and their extensions do not coincide, the City may accept the price most beneficial to the City, and the Proposer will be bound thereby. C. Deviation from Scope of Services Any deviations from the required Scope of Services and alternate Proposals must be clearly shown with complete information provided by the Proposer. They may or may not be considered by the City, at its discretion. D. Ambiguity Any ambiguity in the Proposal as a result of omission, error, lack of clarity or non- compliance by the Proposer with specifications, instructions and all conditions shall be construed in the favor of the City. In the event of a conflict between these standard RFP requirements and details provided in Appendix A — Scope of Services or Appendix B — Proposal, the Appendices shall prevail. E. Product Samples and Demonstrations Proposals shall be considered only from proposers who, in the judgment of the City are regularly established in business, financially responsible, able to show evidence of satisfactory past performance, and ready, willing and able to render prompt and satisfactory services. Samples and /or demonstrations of the product, when required, shall be furnished free of cost to the City for inspection and consideration. F. Proposal Evaluation Factors A variety of factors may be utilized in the evaluation of the submitted Proposals for this project. The evaluation factors and anticipated emphasis for each factor shall be as identified in the Scope of Services. G. Evaluation Process An Evaluation Team comprised of support staff members from various City departments will evaluate the Proposals. The evaluation may result in more than one finalist. Selected finalists may be given the opportunity to interview with or make presentations to the Advisors and /or some or all of the City Council for further consideration. i. Schedule Evaluation See Appendix A — Scope of Service for anticipated Advisors Evaluation Review date. City of Southlake RFP.06.05A.15 LGL.600121 Page 5 of 6 ii. Acceptance of Evaluation Methodology Submission of a Proposal indicates Proposer's acceptance of the evaluation technique and Proposer's recognition that some subjective judgments may be made by City during the evaluation and award process. H. Completeness Only those Proposals that include all requirements noted herein will be considered. If the Proposal fails to conform to the requirements of the RFP, City alone will determine whether the variance is significant enough to consider the Proposal susceptible to being made acceptable and therefore a candidate for further consideration, or not susceptible to being made acceptable and therefore not considered for award. L Compliance with Requested Information After all negotiations, but prior to final acceptance of the proposed product or service, the City reserves the right to perform a visual inspection and request a physical demonstration to verify compliance with all proposed specifications, features, functions, and operational requirements. Should the final proposed product or service fail to meet what was proposed by the City, the successful Proposer agrees that the City may elect to do any of the following: i. Reject the Proposal and void the purchase as to any and all items so proposed. ii. Require specific performance as proposed and accepted by the City at no additional cost to the City. J. Additional Information City may request other information to determine Proposer's ability to meet the minimum standards listed above. 7. Contract Award A. Contract Award Process An award for the services or product acquisition specified herein will be made following a procedure using competitive sealed Proposals and in accordance with the City's purchasing policy. Proposals will be opened publicly to identify the names of the Proposers. After opening, an award may be made on the basis of the Proposals initially submitted, without discussion, clarification, modification, or negotiation with any of the Proposers or, at City option, City may discuss or negotiate various elements of the Proposal with selected Proposers. City reserves the right to award one contract for some or all the requirements proposed or award multiple contracts for various portions of the requirements to different Proposers based on the unit prices proposed in response to this request, or to reject any and all Proposals and re- solicit for Proposals, as deemed to be in the best interest of City. City of Southlake RFP.06.05A.15 LGL.600121 Page 6 of 6 Appendix A — Scope of Services Project Title: Southlake Branding Initiative 2. Scope of Services Contact Written questions only regarding the technical nature of the Scope of Services, etc. may be emailed to econdev @ci.southlake.tx.us. Responses shall be provided in writing and shall be posted on the City's website at: www.ci.southlake.tx.us (exact location provided to registered Proposers) Submittal Requirements This Proposal must include one (1) signed original document and five (5) copies. 4. Special Conditions The following special conditions shall prevail over areas of conflict in previous pages: Section / Topic Change P6 5.J / Add New Proposer's Philosophy Describe your philosophical position or Pg 5 Item to representation regarding the following: submittal 1. Purpose of Place Branding What is the purpose of branding a community? How is it accomplished? 2. Working with City Leaders What is your philosophy regarding the development of a branding initiative under the guidance of an elected governing body for a municipality? 5.h / Add New Analysis of Existing Visioning The Proposer is asked to provide a Pg 5 Item to narrative evaluation of the following efforts related to public visioning. submittal Both positive and negative aspects are encouraged. 1. Southlake Vision, Mission & Values — See Exhibit One 2. Southlake 2025 Plan —See Exhibit Two 5.L / Add New Scope of Services Completion Schedule The Proposer shall provide a Pg 5 Item to detailed schedule of all milestones associated with completion of the submittal Scope of Services. This item should address schedules that will accomplish completion of the logo and tag -line by alternative dates as follows (i.e. Guidelines can come later): 1. September 1, 2006 (Preferred deadline) 2. December 20, 2006 3. First quarter 2007 Proposal Evaluation Factors: A variety of factors will be utilized in the evaluation of the submitted RFPs for this project. The evaluation factors and anticipated emphasis for each factor is as noted below: A. Proposer Qualifications & Philosophy (35 %) B. Analysis of Existing Visioning (5 %) C. Scope of Services Completion Schedule (40 %) D. Fee for Services (20 %) City of Southlake RFP.06.05A.15 LGL.600121 Appendix A -2 6. Evaluation / Selection Process: An Evaluation Team will evaluate the proposals. The detailed evaluation that follows the initial examination may result in more than one finalist. Selected finalists may be given the opportunity to make presentations to the Advisors and /or the City Council for further consideration. The City reserves the right to interview qualified firms prior to contract award. 7 Key Events Schedule Sealed Proposal Due and Opened by City Anticipated RFP Evaluation Review Date Anticipated Award Proposal Date Shown on cover Page of this RFP June, 2006 July, 2006 0 Bonds The following bonds are required for this Proposal n/a Scope of Services (See following pages for full Scope of Services) City of Southlake RFP.06.05A.151.GL.600121 Appendix A -3 Scope of Services Southlake Branding Initiative Southlake, Texas L INTRODUCTION: The City of Southlake, Texas (the "City ") is seeking a qualified professional company (the "Proposer ") to design and deploy a comprehensive branding program for the City. A. City Overview The City of Southlake, Texas is centrally located in the Dallas -Fort Worth Metroplex. To achieve its vision it must provide the highest level of public service to residents, existing and potential employers, commercial developers, shoppers and visitors. Southlake thrives on its unique characteristics and innovative initiatives. Please refer to Exhibit One for the Southlake Vision, Mission, and Values and Exhibit Two for excerpts from the recently adopted Southlake 2025 plan excerpts. II. SCOPE OF SERVICES A. Community Involvement 1. Branding Advisory Group The Southlake City Council shall appoint an Advisory Group (the "Advisors ") of diverse constituents to guide the branding process. a. Advisor's Involvement The Proposer shall describe the opportunities and planned involvement of the Advisors throughout the branding development process. b. Branding Goals and Objectives The Proposer shall engage the Advisors in the development of goals and objectives for the branding initiative. C. Branding Target The Proposer shall engage the Advisors in defining the target audiences for the branding initiative. d. Assessment of Current Brand Awareness The Proposer shall engage the Advisors in identifying the community's existing "branding" efforts and provide an evaluation of these efforts to the Advisors. e. Community Input The Proposer, as directed by the Advisors, shall solicit input from the general citizenry regarding existing attitudes, perceptions, opportunities and challenges to enhancing the City's image and all other aspects of the branding initiative (i.e. surveys, etc.). B. Logo Development 1. Icon Identification Engage the Advisors in developing and validating a compelling graphical image representing the community, refining the alternatives and proceeding to final approval. 2. Logo Functionality The logo shall have extensive and broad application and utilization across diverse graphic formats (letterhead, vehicles, uniform embroidery, wayfinding signage systems, etc.). C. Position Statement / Tae -Line Development Engage the Advisors in identifying key messages to be portrayed through position statement / "tag- line" concepts, refining concept alternatives, narrowing down selected alternatives to final adoption. The message should resonate with target audiences previously identified. City of Southlake RFP.06.05A.151.GL.600121 Appendix A -4 D. Implementation & Sustainability 1. Roll -Out Program The Proposer shall identify a roll -out program implementing all aspects of the branding initiative. Recommend elements to deliver the branding message (e.g. printed collateral, print advertising, web site design, media placement, public relations, events, newsletters, rack brochures, pocket folders, wayfinding signage systems). 2. Allied Implementation The Proposer shall identify all opportunities for allied implementation of the branding initiative. 3. Brand Extension Opportunities The Proposer shall identify community opportunities for brand extension and /or marketing opportunities for all constituencies or targets (e.g. marketing tactics, direct mail, on -line / e -mail marketing, rack brochures, publicity, special events and related collateral) in our market. 4. Brand Management Guidelines The Proposer shall develop Brand Management Guidelines regarding appropriate utilization of all aspects of the logo and tag -line. It shall include the role and powers of a Brand Manager. 5. Marketing Campaign Recommendations Recommend a marketing campaign utilizing appropriate media, targeted at desired constituencies (e.g. residents, potential businesses, visitors) and associated budgets ranging from $10,000 — 50,000 per year. City of Southlake RFP.06.05A.151.GL.600121 Appendix A -5 EXHIBIT ONE Southlake Vision, Mission, Values I. Southlake Vision A. Southlake is a vibrant, attractive, safe, healthy and fiscally sound community that epitomizes both economic and environmental sustainability. We offer quality neighborhoods and a high standard of living, with abundant opportunities for learning, shopping, working, recreation and enjoyment of open spaces. II. Southlake Mission A. The City of Southlake's mission is to provide municipal services that support the highest quality of life for our residents and businesses. We do this by delivering outstanding value and unrivaled quality in: 1. Securing the safety of our citizens' life and property 2. Maintenance of our public infrastructure 3. Providing attractive spaces for active and passive pursuits 4. Ensuring a dynamic and diverse economic environment 5. Promoting regional mobility and ease of access 6. Serving as responsible stewards of the taxpayers' money and other resources III. Southlake Values A. Integrity Being worthy of the public's trust in all things. We deal honestly and respectfully with each other and the public at all times. B. Commitment to Excellence Behaving responsively in our delivery of service to the public. Our work is characterized by its quality and by the diligence and which it is carried out. We proactively seek to solve problems in advance. C. Teamwork Recognizing the importance of working together to meet our citizens' needs, communicating clearing, sharing resources and information freely. D. Innovation Valuing progressively thinking, creatively, flexibility and adaptability in service delivery. E. Accountability Taking personal responsibility for our action or inaction while putting the interests of the taxpayer first. City of Southlake RFP.06.05A.15 LGL.600121 Appendix A -6 EXHIBIT TWO Southlake 2025 Plan Excerpts I. Overview of the Southlake 2025 Plan The Southlake 2025 Plan is the City's comprehensive plan update and a blueprint for its future. It is a statement of community values and establishes a vision for the long -term growth and development of the City. This document consolidates all the area plan recommendations for future land use in the context of the City and its region. The purpose of the Consolidated Future Land Use Plan is to serve as the community's vision for future development by allocating the appropriate location, concentration, and intensity of future development by land use categories. The plan serves as a guide to all decision making as it pertains to the City's future development. II. Southlake 2025 Vision Statement "Southlake will continue to enhance its status as a desirable, attractive, safe, healthy, fiscally sound community with quality neighborhoods, while maintaining a high standard of living, learning, shopping, working, recreation, and open spaces. Southlake will continue to be a vibrant community that epitomizes both economic and environmental sustainability." III. Southlake 2025 Plan Goals Goal 1 : Promote quality neighborhoods that contribute to an overall sense of place and community. Quality neighborhoods are the cornerstone of our community. Quality neighborhoods are well designed and maintained, attractive, pedestrian friendly and safe. Goal 2 : Foster attractive and well designed residential developments to meet the needs of a diverse and vibrant community. Goal 3 : Maintain a balanced approach to growth and development in order to preserve the city's assets (schools, public safety, and competitive edge in the region) and its fiscal health. Goal 4 : Develop a transportation system that minimizes traffic congestion, provides alternatives to the automobile, promotes energy efficiency, and allows expanded opportunities for its citizens to meet some routine needs by walking or bicycling. The design of the transportation system should act as framework that gives the city "character and functionality ". Goal 5 : Support a comprehensive integrated open space and recreation system that creates value and preserves natural assets of the city. Open spaces may include a combination of natural areas, parks, trails, and greens. A recreation system includes squares, educational and civic uses. Goal 6 : Preserve effective and efficient professional police, fire and communication services. City of Southlake RFP.06.05A.151.GL.600121 Appendix A -7 Appendix B — Proposal (Include this page ivith the Proposal and affix a copy to the outside of the submittal packet's sealed envelope) RFP Number: RFP.06.05A.151.GL.600121 Project Title: Southlake Branding Initiative Submittal Deadline: Friday, June 23, 2006, 3:00 P.M., C.S.T. Submit to: City Secretary's Office 1400 Main Street, Suite 270 Southlake, TX 76092 817 748 -8015 Proposer Information: Proposer's Legal Name: Address: City, State & Zi Proposer's Payee Identification PIN # Phone Number: Fax Number: Cell Number: E -Mail Address: I learned of this Request for Proposal by the following means: ❑ Newspaper Advertisement ❑ Southlake Website ❑ Mailed Me a Copy ❑ City E -mail Notification ❑ Cold Call to City ❑ Other City of Southlake RFP.06.05A.151.GL.600121 Appendix B -1 Appendix B — Proposal (continued) 1. Proposed Services and /or Product A. Service Description Proposers should utilize this section to describe the technical aspects, capabilities, features and options of the service or product proposed in accordance with the required Scope of Service as identified in Appendix A. Literature / brochures or other technical information may be used. B. Additional Hardware Description Proposers should also include in this section a detailed description of what additional hardware and /or software, if any, would be required by the City in order to fully utilize the goods and /or service proposed. 2. Cost of Proposed Product and /or Services A. Proposal Preparation Costs Proposers electing to respond to this Request are responsible for all costs of Proposal preparation. The City is not liable for any costs incurred by a Proposer in response to this RFP. B. FOB (delivery charges) All products offered shall be FOB final destination, with all delivery charges to be prepaid by the Proposer. The City does not accept C.O.D. or collect shipments. All prices proposed shall include all charges, including delivery, installation and set -up fees. C. Packing, Crating, and Cartage The cost of all special packing, boxing, crating, or cartage shall be included in the pricing specified on the Proposal unless otherwise specifically stated in the City's Request for Proposal. All packing, crating, or other debris resulting from the delivery or set -up of the commodity purchased shall be removed and properly disposed by the successful Proposer at no additional cost to the City, unless otherwise agreed to in writing by the City. D. Payment Discounts Cash or prompt payment discounts will not be considered in determining an award. All payment discounts offered will be taken, if earned and deemed in City's best interest. E. Pricing Pricing shall reflect the full Scope of Services defined herein; inclusive of all associated cost for delivery, labor, insurance, taxes, overhead, and profit. City will not recognize or accept any charges or fees to perform this work that are not specifically stated in the Proposal. F. Schedule of Pricing Proposer shall quote unit pricing in accordance with the Scope of Services in accordance with the following format. The Proposer can place quotes in this section or, at the Proposer's option, submit quotes on the Proposer's own form as long as such form follows the format and order of the Scope of Service. Item # Quantity Description of Products /Services Unit Cost Extended Price A 1 Community Involvement $ $ B 1 Logo Development $ $ C 1 Position Statement / Ta line Development $ $ D 1 Implementation & Sustainabilit y $ $ E TBD Reimbursables: Describe the intent for any fees related to anticipated reimbursables $ $ TOTAL ALL LINE ITEMS $ $ 3. Delivery of Products and /or Services A. Excess or Incorrect Commodities Products or materials delivered in error or in excess of the quantity ordered shall be returned at the successful Proposer's expense, unless otherwise agreed to in writing by the City. City of Southlake RFP.06.05A.151.GL.600121 Appendix B -2 B. Deliver The Proposal must show the number of days required to deliver and, if required, set up and install the product or equipment after the receipt of the City's Purchase Order. This date may, where time is of the essence, determine the successful Proposer. If the successful Proposer does not deliver in the promised time, fees for delay may be assessed as provided in this RFP beginning on the first day following the promised delivery date. If delivery delay is foreseen, the Proposer shall give written notice to City. City has the right to extend the delivery date if reasons appear valid, but is not required to do so. The Proposer must keep the City, through the City's designee, advised at all times of status of delivery. In the event of default in promised delivery (without accepted reasons) or failure to meet specifications, the City shall be authorized to purchase the commodities or services elsewhere and assess any increase in costs to the defaulting Proposer, who, by responding to the request for Proposal agrees to be responsible and liable for such costs, and promises to pay same within ten days of invoice. C. Substitutions or Cancellations No substitutions or cancellations are permitted without written approval of City. Delivery and /or work to be performed shall be done during normal working hours only, unless otherwise requested or agreed in writing by the City. D. Project Schedule Proposer must provide a project schedule noting all projected dates for the project, from start-up to completion. E. Operational Instructions / Manuals If requested by the City, the Proposer shall provide a complete set of operational instructions and descriptive literature for proper evaluation of the service or product proposed. F. Required Training Should employee training be required as a result of this service or product, the successful Proposer shall provide on -site (or classroom, if applicable) instruction to designated City employees. This cost shall be included in the Proposal. G. Material Safety Data Sheets (MSDS) If applicable, the successful Proposer shall provide the City- with applicable MSDS documentation as required by applicable laws and regulations. H. Guarantees and Warranties Each Proposer shall submit a complete copy of any warranties or guarantees provided by the manufacturer or Proposer with the Proposal submitted. L Acceptance of Products and Services All products furnished under this contract shall be warranted to be merchantable and good quality and fit for the purposes intended as described in this Proposal, to the satisfaction of City and in accordance with the specifications, terms, and conditions of the Scope of Service, and all services performed shall be warranted to be of a good and workmanlike quality, in addition to, and not in lieu of, any other express written warranties provided. City reserves the right to inspect the services performed or product delivered, and to determine the quality, acceptability, and fitness of such services or product upon delivery, ad to reject any non- conforming goods, providing, however, that the City shall not be required to do so, and any failure by the City to do so shall not prohibit or bar the City from later asserting any non - conformance or breach of warranty. 4. Proposer's Experience / Staff A. Project Team Identify all members of the Proposer's team (including both team members and management) who will be providing the services proposed and include information which details their experience. Additionally, provide resumes of all creative design staff involved in the design of the logo component. City of Southlake RFP.06.05A.151.GL.600121 Appendix B -3 B. Removal or Replacement of Staff If the contractor determines that an assigned staff person must be removed or replaced for whatever circumstance, the replacement must be approved by City prior to joining the project. 5. C. Business Establishment State the number of years the Proposer's business has been established and operating. If Proposer's business has changed names or if the principals operating the business operate any similar businesses under different names, or have operated any other businesses or changed the legal status or form of the business within the last five (5) years, all names, of predecessor business names, affiliated entities, and previous business entities operated by the principals, if different than present, must be provided. D. Project Related Experience All Proposals must include detailed information that details the proposers experience and expertise in providing the requested services that demonstrates the proposer's ability to logically plan and complete the requested project. Provide an overview of the company's history including length of time in brand development and expertise in each of the following areas. a) Place Branding b) Branding for Tourism c) Brand Implementation d) Branding for hospitality & entertainment venues e) Brand extension through diverse marketing initiatives E. Project Examples of Related Scope a) Municipal Branding Provide three (3) examples of municipal or public agency branding programs your company has developed along with a narrative of the Scope of Services provided for each project. b) Other Branding Provide three (3) examples of non - public agency branding programs your company has developed along with a narrative of the Scope of Services provided for each project. Independent Contractor Status Proposer agrees that Proposer and Proposer's employees and agents have no employer - employee relationship with City. Proposer agrees that if Proposer is selected and awarded a contract, City shall not be responsible for the Federal Insurance Contribution Act (FICA) payments, federal or State unemployment taxes, income tax withholding, Workers Compensation Insurance payments, or any other insurance payments, nor will City furnish any medical or retirement benefits or any paid vacation or sick leave. A. Insurance The Contractor, consistent with its status as an independent contractor, shall carry, and shall require any of its subcontractors to carry, at least the following insurance in such form, with such companies, and in such amounts (unless otherwise specified) as City may require: Worker's Compensation and Employer's Liability insurance, including All States Endorsement, to the extent required by federal law and complying with the laws of the State of Texas; ii. Commercial General Liability insurance, including Blanket Contractual Liability, Broad Form Property Damage, Personal Injury, Completed Operations /Products Liability, Premises Liability, Medical Payments, Interest of Employees as additional insureds, and Broad Form General Liability Endorsements, for at least One Million Dollars ($1,000,000) Combined Single Limit Bodily Injury and Property Damage on an occurrence basis; in. Comprehensive Automobile Liability insurance covering all owned, non -owned or hired automobiles to be used by the Contractor, with coverage for at least One Million Dollars ($1,000,000) Combined Single Limit Bodily Injury and Property Damage. City of Southlake RFP.06.05A.151.GL.600121 Appendix B -4 6. References Proposer shall provide three (3) references where Proposer has performed similar to or the same types of services as described herein. Client / Company Name: Contact Name: Contact Title: PH: EM: Date and Scope of Work Provided: Client / Company Name: Contact Name: Contact Title: PH: EM: Date and Scope of Work Provided: Client / Company Name: Contact Name: Contact Title: PH: EM: Date and Scope of Work Provided: 7. Certifications of Proposer In compliance with this RFP, and subject to all the conditions herein, the undersigned Proposer certifies and agrees to the following: A. Assignments The rights and duties awarded the successful Proposer shall not be assigned to another without the written consent of the Purchasing Agent. Such consent shall not relieve the assigner of liability in the event of default by the assignee. B. Liens Proposer shall indemnify and save harmless the City against any and all liens and encumbrances for all labor, goods, and services which may be provided under the City's request, by Proposer or Proposer's vendor(s) and if the City requests, a proper release of all liens or satisfactory evidence of freedom from liens shall be delivered to the City. C. Indemnification Proposer agrees to defend, indemnify and hold harmless the City, all of its officers, Council members, agents and employees from and against all claims, actions, suits, demands, proceedings, costs, damages and liabilities, including reasonable attorneys' fees, court costs and related expenses, arising out of, connected with, or resulting from any acts or omissions City of Southlake RFP.06.05A.151.GL.600121 Appendix B -5 of Proposer or any agent, employee, subcontractor, or supplier of Proposer in the execution or performance of this contract without regard to whether such persons are under the direction of City agents or employees. The Proposer agrees to protect and indemnify the City, all of its officers, Council members, agents and employees, from all claims, actions, suits, demands, proceedings, costs, damages and liabilities, including reasonable attorneys' fees, court costs and related expenses, arising out of any alleged infringement of patents or copyrights arising from the Contractor's performance under the Contractor's Proposal, including attorneys' fees and court costs. D. Indemnity for Patents, Copyrights and Trademarks Proposer hereby warrants that the use or sale of the products, materials and services delivered hereunder will not infringe on the rights of any patent, copyright, or registered trademark covering such materials and the successful Proposer agrees to indemnify and hold harmless the City for any and all costs, expenses, judgments, and damages which the City may have to pay or incur. E. Rights of Use / Copyright Release All the creative elements created specifically for the City contracted with this project shall become the sole property of the City. This includes (not exclusively) any graphics, source and object code(s), scripts or other programming incorporated. Any graphic files, in both individual form and composite form, will also become property of the City. F. Gratuities / Bribes Proposer certifies that no bribes in the form of entertainment, gifts, or otherwise, were offered or given by the successful Proposer, or its agent or representative, to any City officer, employee or elected representative, with respect to this RFP or any contract with the City. G. Cooperative Governmental Purchasing Notice Other governmental entities utilizing interlocal agreements with the City, may desire, but are not obligated, to purchase goods and services defined in this RFP from the successful Proposer. All purchases by governmental entities, other than the City, will be billed directly to and paid by that governmental entity. The City will not be responsible for another governmental entity's debts. Each governmental entity will place their own orders with the successful Proposer and be responsible for ensuring full compliance with the RFP specifications. Prior to other governmental entities placing orders, the City will notify the successful Proposer of their intent. Please indicate below if you will permit other governmental entities to purchase from your agreement with the City. [ ] Yes, Others can purchase; [ ] No, Only the City can purchase. H. Franchise Tax Delinquency The Proposer is not currently delinquent in the payment of any franchise tax owed the State of Texas. L Antitrust Laws Neither the Proposer nor any person, firm, corporation, partnership, or institution represented by or affiliated with the Proposer, has violated the antitrust laws of this State or the Federal Antitrust Laws, nor communicated directly or indirectly the Proposal made to any competitor or any other person engaged in such line of business. The Contractor hereby assigns to the City any and all claims for overcharges associated with any contract resulting from this Request for Proposal which arise under either the antitrust laws of the United States 15 U.S.C.A. Section 1, et seq. (1973), or the antitrust laws of the State of Texas, Texas Business and Commercial Code Ann. Sec. 15.01, et seq. (1967). City of Southlake RFP.06.05A.151.GL.600121 Appendix B -6 J. Child Support Pursuant to section 231.006 (d) of the Texas Family Code, governing the payment of child support, the Proposer certifies that the Proposer is not ineligible to receive the specified payment and acknowledges that this contract may be terminated and payment may be withheld if this certification is inaccurate. K. Eli ib� Pursuant to Section 2155.004 of the Texas Government Code, governing the collection of state and local sales and use taxes, the Proposer certifies that the individual or business entity named in this Proposal is not ineligible to receive the specified contract and acknowledges that this contract may be terminated and /or payment withheld if this certification is inaccurate. L. Conflict of Interest Questionnaire (Form CIQ) A person or business, and their agents, who seek to contract or enter into an agreement with the City, are required by Texas Local Government Code, Chapter 176, to file a conflict of interest questionnaire (FORM CIQ) which is found in Appendix C. The form must be filed with the City Secretary no later than seven (7) days after the date the person or business begins contract discussions or negotiations with the City, or submits an application, responds to a request for proposals or bids, correspondences, or other writing related to any potential sales agreement with the City. M. Debts of Proposer The Proposer agrees that any payments due the Proposer under this contract may be applied towards any debt of the Proposer to the City or the State of Texas, including but not limited to delinquent taxes and child support that is owed to the State of Texas and /or the City. N. Required Licenses Proposer certifies that he holds all licenses required by the State of Texas for a provider of the goods and /or services described by the Scope of Service herein. O. Authority to Submit Proposal and Enter Contract As Proposer, I hereby certify that in my capacity, I have authority to submit this Proposal and enter into any resulting contract Proposer agrees to enter into a contract if awarded the project. 8. Trade Secrets and /or Confidential Information This proposal (does) (does not) contain trade secrets and /or confidential information. If so, please describe such trade secrets and confidential information, and the basis for your assertion that such material qualifies for legal protection from disclosure. 9. Signature Block If applicable, please review the following items to determine their applicability to the proposal, and, if applicable to the Proposal, provide the following information: i. Centralized Bidders List Registration Number: 4 in ii. Prime Contractor HUB / MWBE Registration Number: 4 Federal Employers Identification Number: 4 iv. An individual Proposer acting as a sole proprietor must also enter the Proposer's Social Security Number: 4 - - v. Pursuant to Section 231.006 (c) of the Texas Family Code, each Proposal should include the name and Social Security Number of each person with at least 25% ownership of the business entity submitting the Proposal. Proposers that have pre - registered this information on the TBPC Centralized Master Bidders List have satisfied this requirement. If not so pre- registered, complete the following: Name: SSN: City of Southlake RFP.06.05A.151.GL.600121 Appendix B -7 Name: SSN: Name: SSN: Name: SSN: I, the undersigned, have the authority to execute this proposal and enter into a contract on behalf of the proposer. Printed Naive of Authorized Representative: Signature of Authorized Representative: Signed this (day) of (month) (year) City of Southlake RFP.06.05A.151.GL.600121 Appendix B -8 Appendix C - Conflict of Interest Questionnaire (CIQ) Inclusion of House Bill 914, Filing Conflict Disclosure Statements. A person or business, and their agents, who seek to contract or enter into an agreement with the City, are required by Texas Local Government Code, Chapter 176, to file a conflict of interest questionnaire (FORM CIQ) which is found below or on -line at www.ethics.state.tx.us. The form must be filed with the City Secretary no later than seven (7) days aft the date the person or business begins contract discussions or negotiations with the City, or submits an application, responds to a request for proposals or bids, correspondences, or other writing related to al potential agreement with the City. Such persons and businesses, and their agents, must also file an updated questionnaire not later than Septemberl of each year in which the person or business begins contract discussions or negotiations with the City, or submits an application, responds to a request for proposals, quotes, or bids, correspondence, or other writing related to a potential agreement with the City, and within seven days after the date of an event that would make a filed questionnaire incomplete or inaccurate. An updated complete questionnaire is not required if the person or business filed a questionnaire or updated questionnaire after June 1 but before September 1. CONFLICT OF INTEREST QUESTIONNAIRE FORM CIQ For vendor or other person doing business with local government entity OFFICE USE This questionnaire is being filed in accordance with chapter 176 of the Local Government Code by a ONLY person doing business with the governmental entity. Date Received By law this questionnaire must be filed with the records administrator of the local government not later than the 7 ' business day after the date the person becomes aware of facts that require the statement to be filed. See Section 176.008, Local Government Code. A person commits an offense if the person violates Section 176.006, Local Government Code. An offense under this section is a Class C misdemeanor. A. Name of person doing business with local governmental entity. (Please Print) 2. ❑ Check this box if you are filing an update to a previously filed questionnaire. (The law requires that you file an updated competed questionnaire with the appropriate filing authority later than September 1 of the year for which an activity described in Section 176.006(a), Local Government Code, is pending and not later than the 7 business day after the date the originally filed questionnaire becomes incomplete or inaccurate.) 3. Describe each affiliation or business relationship with an employee or contractor of the local governmental entity who makes recommendations to a local government officer of the local government entity with respect to expenditure of money. 4. Describe each affiliation or business relationship with a person who is a local government officer and who appoints or employs a local government officer of the local governmental entity that is the subject of this questionnaire. City of Southlake RFP.06.05A.151.GL.600121 Appendix C -1 CONFLICT OF INTEREST QUESTIONNAIRE For vendor or other person doing business with local government entity FORM CIQ page 2 5. Name of local government officer with whom filer h as affiliation or business relationship. (Complete this section only if the answer to A, B, or C is YES.) This section, item 5 including subparts A, B, C & D, must be completed for each officer with whom the filer has affiliation or business relationship. Attach additional pages t this Form CIQ as necessary. A. Is the local government officer named in this section receiving or likely to receive taxable income from the filer of the questionnaire? Ll Yes Ll No B. Is the tiler of the questionnaire receiving or likely to receive taxable income from or at the direction of the local government officer named in this section AND the taxable income is not from the local governmental entity? Ll Yes Ll No C. Is the filer of this questionnaire affiliated with a corporation of other business entity that the local government officer serves as an officer or director, or holds an ownership of 10 percent or more? Ll Yes Ll No D. Describe each affiliation or business relationship. 6 Describe any other affiliation or business relationship that might cause a conflict of interest. 7 Signature of person doing business with the governmental entity Date City of Southlake RFP.06.05A.151.GL.600121 Appendix C -2 Appendix D — No Intent to Submit Form If your firm has chosen not to submit a proposal for this procurement, please complete this form and submit to: City of Southlake Purchasing Division, Department of Finance 1400 Main Street, Suite 4440 Southlake, Texas 76092 (817) 748 -8940 Please check all items that apply: ❑ Do not sell the item(s) required. ❑ Cannot provide Insurance required. ❑ Cannot be competitive. ❑ Cannot provide Bonding required. ❑ Cannot meet specifications highlighted in the attached ❑ Cannot comply with Indemnification request. requirement. ❑ Job to large ❑ Job too small ❑ Do not wish to do business with the City of Southlake. ❑ Other: COMPANY NAME: Authorized Officer Name (Please print): Telephone: ( ) Fax: O I learned of this Request for Proposal by the following means: ❑ City Advertisement ❑ City E -mail Notification ❑ Website ❑ Cold Call to City ❑ Mailed Me a Copy ❑ Other City of Southlake RFP.06.05A.151.GL.600121 Appendix D -1