Item 10ACity of Southlake
Department of Planning
STAFF REPORT
March 15, 2006
CASE NO
SP 06 -133
PROJECT: Sign Variance for Ella Bella
REQUEST: This is a variance request from the Sign Ordinance No. 704 -B requirements for
maximum sign area for an attached sign. The subject property is located at 2001
West Southlake Boulevard, Suite 135, which is the Southlake Marketplace shopping
center at the southeast corner of F.M. 1709 and Davis Boulevard. The specific
variance requested is as follows:
Sign Reg. Permitted Requested
Maximum Sign Area 12 square feet 22 square feet
ACTION NEEDED: Consider variance request.
ATTACHMENTS: (A)
(B)
(C)
(D)
(E)
(F)
Background Information
Vicinity Map
Site Plan
Building Elevations & Sign Details
Adjacent Signs
Sign Variance Application
STAFF CONTACT: Dennis Killough (748 -8072)
Ken Baker (748 -8067)
Case No.
SP 06 -133
BACKGROUND INFORMATION
APPLICANT /OWNER: Christine Ziober, Ella Bella
PROPERTY SITUATION: The tenant is located in the Southlake Marketplace shopping center on the
southeast corner of West Southlake Boulevard and Davis Boulevard. The
legal description is Lot 7, Block 1, Southlake Crossing Phase 11. The
property address is 2001 West Southlake Boulevard, Suite 135.
REQUEST: The applicant is requesting one attached sign on the northwest side of the
building facing West Southlake Boulevard. The proposed sign will have a
sign area greater than allowed under Sign Ordinance No. 704 -B. Approval of
a variance is required in order to receive a building permit for this sign.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. The
following variances are requested:
• Ord. 704 -13, Section 16.A.3 MAXIMUM AREA The maximum
permitted area is 0.75 square feet for every one foot of width of the lease
space.
The tenant's lease space is 16feetwide. The maximum areapermitted is
12 square feet. The proposed sign is 22 square feet in area.
The City Council may authorize variances in accordance with the following
provision of the Sign Ordinance No. 704 -13, Section 14, Variances:
The City Council may authorize variances to any restriction set forth in this
ordinance, including but not limited to the number, type, area, height, or
setback of signs, or any other aspect involved in the sign permitting process.
In granting any variance, the City Council shall determine that a literal
enforcement of the sign regulations will create an unnecessary hardship or a
practical difficulty on the applicant, that the situation causing the
unnecessary hardship or practical difficulty is unique to the affected property
and is not self - imposed, that the variance will not injure and will be wholly
compatible with the use and permitted development of adjacent properties,
and that the granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance. A person may request a variance from the
Sign Ordinance by filing the request with the Building Official. Any request
for variance shall be accompanied by a completed application and a non-
refundable filing fee in the amount specified in the current fee schedule
adopted by City Council.
COUNCIL ACTION: Consider variance request.
N: `Community Development \MEMO \SIGNS \2006 \SP06 -133 Ella Bella.doc
Case No.
SP 06 -133
Attachment A
Page 1
Vicinity Map
2001 West Southlake Boulevard
Ella Bella
Is
Case No.
SP 06 -133
Attachment B
Page 1
1000 2000 3000 Feet
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Site Plan Legend
Suite Tenant SF
PHASE - -
Pad McDonald's (ground tease)
403 VACANT 2,100
411 Cowtown Sushi 1,995
tg e® 419 Pro-Cuts 1,190
423 PoslNet 1,213
429 Main Street Travel 1,237
435 J. Lee Pettigrew, DDS 1,539
#f ® 441 Curves for Women 2,398
rw s p
451 Coffee Beanery 980
.� 459 Cornet Cleaners 3,500
465 VACANT 2,578
CJ - X 475 Blockbuster Video 4,422
s
C 1 , ' L S \ PHASE It
?7 1 t \ 103 00's Pizza 3,900
/ HOBBY �` 111 Atlantis Scuba 1,120
LUBBY ALBERTSON'S 115 Dr. Kurt Calender, DDS 1,460
2115 119 Benny's Bagels 1,643
123 Donut Place 1,163
127 Southtake Vacuum 1,448
131 VACANT 1,100
t / 3 € E TL - ?P ,� 135 L A.'s Top Nails 1,120
S / 143 ArtUSA 2,000
✓� / ii 155 Holly's Hallmark 5,000
® j j ` r i %i ✓% . PHASE III ..
201 GofdenChina 3,OD0
215 Subway 1,398
225 Brook Mays 8,018
X Ix 245 Ron 0, Groves, DDS 2,994
J
�ZI - :23 :L 23 .�� 2:2 BOSTON � � i �� � � 325 Highland Nait Spa 1,572
,. .. 4 I j i MARKET a 335 Planet Beach Tan 1,571
i i ( 04 4 345 Old World Salon 7,000
JJJ! J O 365 GNC 1,350
BURGER N �✓ 0
KING ppDpA TAG0 BELL 375 VACANT 1,425
396 The Gift Store 1,213
wi 2055 GameSlop 1,456
r l t °t 2059 Cingular 2,386
e__ _J` +r ._ - - - � *+� � ::{ � a 2063 Bice'stlorist 1,120
2115 Hobby Lobby 55,000
SOUTHLAKE BOULEVARD
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_- 1+ - t - 111
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8 1 -0 11 10
SCALE: 318 " =1 ` -0"
FABRICATE AND INSTAL ONE SET OF 5 112" DEPTH INTERNALLY ILLUMINATED CHANNEL LTRS. ROHM & HAAS #2283 RED PLEXIGLAS FACE WITH
I' BRONZE JEWELITE TRIMCAP. 15MM CLEAR RED NEON TUBING. "CAPSULE ": ROHM HAS #7328 WHITE PLEXIGLAS FACE WITH 1" BRONZE
JEWELITE TRIMCAP. 3M BLACK VINYL LETTERING. 15MM 6500 WHITE NEON TUBING.
8 "X8" ,040 ALUMINl1 RACEWAY PAINTED TO MATCH WALL. I � 1 & STORE FRON
5W GE P'' .G/-OA IMINUM R.
r PANTED 11313 PARK BRONZE
! $1PL.EXGLAS FACE
ELECTRODE CAPS
F BRONZE JE WEU T E TWiaAP
15 mm NEON TUENNO
GTO 41 llallo
B`)C8 - .040 AJJM'NUM SWAY
PA NTED TO MATS %VA4 L
EVE OF WALL
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13,NKF SIGN
C'( ?� f Pr1l`rrl'
F52 SUN V ALLEY DR. FT. WORTH, TX. 76119 Created for the approval of: ELLA BELLA Scale 3( 8'" = V -0" Loca
' 'd i ne# 817- 572 -7346 FAX# 817.483 0839 Approved qy, Salesman: MICKEY BROWN Date FEB. 06, 2006 Drawing #;
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Adiacent Sims
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Case No.
SP 06 -133
Attachment E
Page 1
Sign Variance Application
Demonstration
Please demonstrate that the following conditions area lkcabte to t requested sign .
vartamw.
l . That a literal enforcement of the sigri regulation will crate an unnecessary hardship or
practical difficulty on the applicant
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2. That the situation causing the unneceasary hirdship or practical difficulty is Unique to the
affectod property and is not self imposed.
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3 That the variance will not injure and will he wholly compadbl 'wi and permiftd
development of adjacent propertles.
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4 That the vanenee MI be In harmnny wlth the spirit and purpose of the sign ordinance,
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Revised: Jmoary 6, 2004 t
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Case No. Attachment F
SP 06 -133 Page 1