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Item 4B1Southlake City Services Citizen Survey Confidential Report Prepared For: ii February 9, 2006 Study #20050794 Table of Contents Section Page Background 3 Executive Summary 6 Conclusions 12 Detailed Findings 15 Sample Characteristics 16 Quality Of Life 27 Neighborhood And City Issues 31 Information Sources 44 City Website 47 Local Taxes 51 Important Issues 62 Commercial Development 65 Appendix 70 2 Background And Objectives BACKGROUND AND OBJECTIVES As part of the City of Southlake's ongoing effort to effectively address citizens' concerns and desires, Southlake has commissioned a telephone study to be conducted among the citizens of Southlake, Texas. Southlake contracted with Decision Analyst to conduct this telephone study during the month of January 2006. The project was designed to address the following objectives: Assess general opinions about the quality of life and direction of the City of Southlake. Assess attitudes about and satisfaction with several community issues, including: — Neighborhood safety — City services (e.g., water, fire/police, street maintenance) — Traffic — Commercial development Assess specific experiences with city employees. Assess past, current, and potential use of the city website. Assess attitudes about local taxes relative to services. Assess general demographics and involvement in city activity. 12 Study Design STUDY DESIGN This study was conducted via telephone during the month of January. Respondents were recruited via telephone calls during daytime, evening, and weekend hours using a list of telephone numbers for the City of Southlake. The survey took about 15 minutes to complete and was administered to 400 Southlake citizens. SPIN Areas. The City of Southlake is divided into 16 areas based on the "Southlake Program For The Involvement Of Neighborhoods." For the purposes of this study, these areas were combined to form three larger "SPIN regions." The sample of respondents was allocated to these SPIN Regions according to population demographics. The initial sample plan was as follows: SPIN A: Areas 1, 2, 3, 5, and 6, Target: 100 Completes Actual: 82 Completes SPIN B: Areas 10, 11, 12, 13, and 15, Target: 150 Completes Actual: 138 Completes SPIN C: Areas 7, 8, 9e, 9w, 14, and 16, Target: 150 Completes Actual: 180 Completes All respondents were men and women whose names appeared in conjunction with a published telephone number in the City of Southlake. This list did not include cellular or mobile numbers, nor did it include unlisted residential numbers. Interviews were conducted with respondents reached at residences only, no interviews were conducted with people reached at a business in the City of Southlake. A total of 510 interviews were completed with these homeowners. Results of this study were considered on the basis of SPIN region. However, additional comparisons were conducted based on age, time as a resident of Southlake, and voting habits. Meaningful differences based on these categories are reported where relevant. REPORT NOTES An uppercase letter indicates a statistical difference of 95 % or greater between columns tested. 5 Executive Summary Southlake residents tend to be late middle-aged, well-educated, Caucasian, to be established residents with high incomes, who own their homes and vote in at least some city elections. Average age of respondents was 49 to 52 years of age. Almost 90 % of respondents have graduated college and/or received graduate degrees and about 90 % are Caucasian. Over half of respondents have lived in Southlake for seven or more years, four out of five have lived in the city for three or more years. Average household income ranged from $136K to $171K in the three SPIN regions. Virtually all respondents own their homes and have Internet connections in them. Almost 90 % of respondents report voting in city elections "sometimes" or "always." Quality -of -life ratings are very high for neighborhoods and the city itself, and most believe that the city has improved since they have lived here. Two-thirds of respondents rate Southlake's quality of life as "excellent", 98 % rate it "good" or "excellent." Ratings for neighborhood quality of life were similar to those for the city, with 94 % of respondents rating their neighborhoods "good" or "excellent." Two-thirds of respondents believe that Southlake has improved during their time in the city, only 9 % believe it has become worse. 7 Executive Summary (continued) Most respondents had an opinion about neighborhood issues, such as traffic, crime, and roadway conditions. Other than speeding on neighborhood streets, most issues were considered problematic by only about one in four respondents. Speeding on neighborhood streets was rated at least a "minor problem" by 59 % of those surveyed. No other issue received more than a 30 % problem rating. There were some SPIN region differences in issue ratings, suggesting that problems in one area may not be problems in another area. Relative to the other SPIN regions: SPIN A problems include city street conditions, stray animals, and unmowed grass or high weeds. SPIN B problems include speeding on neighborhood streets, on -street parking, auto burglaries, stray animals, and unmowed grass and high weeds. SPIN C problems include speeding on neighborhood streets and auto burglaries. Neighborhood safety ratings are very high, with at least 85 % of the respondents rating their neighborhoods as "very safe." 0 Executive Summary (continued) Most residents are either unaware of or inexperienced with many of the city services assessed. That said, experiences are largely positive with very few differences between SPIN regions in terms of experience ratings. Although many of the services had been experienced by very few residents, some of these are key services that must be available, such as EMS, fire, and police services. SPIN regional differences exist for street maintenance, code enforcement, planning department, fire services, and senior citizens' services. However, most differences appear to be related to different levels of experience rather than different levels of satisfaction with that experience. For example, street maintenance ratings indicate greater dissatisfaction among SPIN A residents compared to SPIN B and C residents. A closer look reveals that similar percentages reported "excellent" and "good" experiences, but more SPIN A respondents reported "fair" and "poor' experiences. The greater volume of lower ratings, rather than higher percentage of awareness ratings, served to bring down the overall rating. City conditions and maintenance are rated very high, with many respondents rating each issue "good" or "excellent." Sidewalk availability was the lowest rated condition overall, and it was rated lower in SPINS B and C than in SPIN A. Generally speaking, SPIN C rated conditions slightly better (in terms of Top -Two Box ratings) than SPINS A and B, differences were fairly consistent, albeit rather modest, across conditions and services. 9 Executive Summary (continued) Residents rely primarily on the newspaper for city news, and, to a lesser extent, on South lake -specific resources. About 80 % of residents get their city information from the newspaper. Less than 40 % use any other single source. There are no differences between SPIN regions in the use of information sources. About three-quarters of the residents surveyed have been to the city website. Interest is relatively high for most website services, but it diminishes when service charges apply. SPIN C residents were more interested than SPIN B residents in paying tickets and bills online. Average interest in paying fees and bills online dropped dramatically for all three SPIN regions when a fee is associated with the service. Residents believe that local taxes, particularly school taxes, are "somewhat' to "very" high. They are more willing to decrease services to maintain taxes at their current levels than they are willing to increase taxes to maintain or increase services. Residents see local taxes as high, particularly school taxes. Additionally, SPIN B and C residents rate their school taxes higher, though not significantly, than do SPIN A residents. About half of the residents from each SPIN region are at least somewhat willing to decrease services to maintain taxes at their current levels. In contrast, at least 63 % of the residents were not willing to increase taxes for any reason. If taxes are increased to increase services, those residents willing to accept the increase believe the additional revenue should go toward street maintenance, police services, and, to a lesser extent, the library and parks department. 10 Executive Summary (continued) Most residents have had contact with at least one city employee in the past year, and they were satisfied with the employees' performances on several dimensions. The most frequently encountered city employees are police officers, followed by library workers. Several other departments were cited by 5 % to 10 % of residents. City employees received high ratings on all measures, with no differences between SPIN regions. Residents believe that the most important issue facing Southlake is traffic, followed by population or growth control, city and school taxes. Almost 25 % of residents said that traffic is the most important issue facing Southlake. If taxes were considered as a single category, it would have accounted for a similar percentage of responses. Because it was considered as individual categories for city and school taxes, each accounted for about 12 % of responses. Seventeen percent of residents believe that population and growth control should be addressed first. Residents are generally supportive of commercial development, specifically for business, entertainment/sports, and retail development. SPIN regions B and C are more interested than SPIN A in entertainment/sports. Other categories garnered less interest among the three SPIN regions. Those opposed to commercial development cite traffic problems, enough development already, overcrowding, and a move away from a rural atmosphere as the primary reasons. 11 12 Conclusions Southlake residents are quite satisfied with the city and city services. Quality of life is high, and they believe that the city has shown continued improvement during their time there. Very few issues are considered problems by any SPIN region and none were considered problems by all regions. The greatest concerns overall were traffic and traffic -related issues, such as population growth, commercial development, street conditions, and speeding in neighborhoods. Experience and interest in the city website is high, that is, until there is a fee associated with a service. When faced with the prospect of paying a fee for online services, interest in the payment services diminished. Contact with city employees has been positive, and residents rate the employees' performances and attitudes high on several dimensions. 13 Conclusions (continued) Taxes are an issue of concern for Southlake residents, especially school taxes. They rate their taxes, particularly school taxes, as being "somewhat' to "very" high and are quite resistant to increases in taxes for any reason. Given the choice of cutting services or increasing taxes, most prefer to decrease services. Respondents are supportive of commercial development, with the primary preferences being businesses, entertainment/sports, and retail. However, it is worth noting that there were several respondents who believe that additional growth and development will only exacerbate existing traffic problems. The most important issues facing Southlake, according to residents surveyed, are traffic, taxes, and population growth control. Consistent with this perspective, those who were willing to increase taxes to increase services believed that the funds should be directed toward street maintenance and police services. 14 15 16 Southlake SPIN Regions As mentioned previously, the SPIN areas of Southlake were rolled up into SPIN A three regions to allow for grouping of _ residents within the sample of 407 1 respondents. The key dividers within the city limits were Highway 114, North Carroll Avenue, and Southlake 3 Boulevard. SPIN A: Areas 1, 2, 3, 5, and 6. SPIN B SPIN B: Areas 10, 11, 12, 13, and 15. SPIN C: Areas 7, 8, 9e, 9w, 14, and 16. ..15 E 11 E 5 12 i 6 13 10 f.• ` 7 16 ..._..14 9w 9e SPIN C 17 Respondent Age Age distributions were similar for the three SPIN regions. Virtually all respondents were between the ages of 30 and 74 years of age (A: 95%; B: 93%; C: 99%), with the majority between the ages of 40 and 59 years of age (A: 56%; B: 68%; C: 75%). Average ages were similar (A: 52; B: 51; C: 49; not shown below). 100% 80 i ❑Refused 1375 Or Over 60 % ■ 60-74 ■ 50-59 ■ 40-49 40 % ■ 3039 1321-29 ■ Under 21 20% 0% TOTAL SPIN A SPIN B SPIN C Capital Letters indicate significant Base = Total Respondents: 400 (SPIN A: 82; SPIN B: 138; SPIN C: 180) differences between SPIN regions. Question: "What is your age? Are you. .(READ LIST)?" Source: Statistical Table 105 M Education Most respondents in each SPIN region (80% or more) have graduated college. A substantial percentage (29% to 47%) also have graduate degrees. 100% 80 % ■ Graduate Degree 60% ■ Graduated College ■ Trade/Technical ❑ High School 40% r. ■Less Than HS ❑ Refused/DK 20 12% c 0% TOTAL SPIN A SPIN B SPIN C Capital Letters indicate significant Base = Total Respondents (Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180) differences between SPIN regions. Question: "What is the highest level of education you have completed (READ LIST)," Source: Statistical Table 104 19 Eth n icity The majority of respondents classify themselves as Caucasian/White. No other ethnicity accounted for more than 4% in any SPIN region. 100% 80 O CaucasianfWhite ■ Asian/Pacific Islander 60 % 90% 91% 90% 90% ■ Hispanic/Latino ■African American 40 % ■ Mixed Background O Native American ❑ Refused 20 0% TOTAL SPIN A SPIN B SPIN C Base = Total Respondents (Total: 400; SPINA: 82; SPIN B: 138; SPIN C: 180) Question: "Do you consider yourself to be... (READ LIST)?" Source: Statistical Table 106 20 Time In Southlake Most respondents have lived in Southlake for more than three years. The majority of those in SPINs A and B have lived in Southlake for seven years or more. 100% 80% 60 % ■ 7 Or More ■3To7 0 Less Than 3 40 % © Don't Know 20% 19% 17% 22% 15% 0% TOTAL SPIN A SPIN B SPIN C Capital Letters indicate significant Base = Total Respondents (Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180) differences between SPIN regions. Question: "How long have you lived in Southlake?" Source: Statistical Table 107 21 Household Income About one in five respondents refused to share their annual household income. about the same percentage who reported $200,000 or more as their household income. The difference in average income can be attributed largely to the high percentage of 1200,000 or over" incomes in SPIN C. 100% 29% 80 % ❑ $200,000 Or Over ■ $150,000 To $199,999 $100,000 To $149,999 60% 37jA1 ■ $75,000 To $99,999 ■ $50,000 To $74,999 40 % O $35,000 To $49,999 ■ Under $35,000 O Refused 20 % ■ Don't Know 23% 21% 28% 21% 0% TOTAL SPIN A SPIN B SPIN C Capital Letters indicate significant Base = Total Respondents (Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180) differences between SPIN regions. Question: "What is your annual household income, before taxes (READ LIST)?" Source: Statistical Table 108 22 Household Income Residents of SPIN C report significantly higher incomes than residents of SPINsAand B, with differences of over $34,000 and $23,000, respectively. $200,000 $171,497" $156,573 $136865 $150,000 $147,526 , ■ TOTAL $100,000 ■SPIN A OSPIN B ■SPIN C $50,000 $0 Average Household Income Capital Letters indicate significant Base = Respondents Who Answered (Total: 308; SPIN A: 65; SPIN B: 100: SPIN C: 143) differences between SPIN regions. Question: "What is your annual household income, before taxes (READ LIST)'" Source: Statistical Table 108 23 Home Ownership Virtually all respondents own their homes. 100% 80 60 % ■ Own O Rent/Lease 40 % O Refused/Don't Know 20 0% TOTAL SPIN A SPIN B SPIN C Base = Total Respondents (Total: 400; SPINA: 82; SPIN B: 138; SPIN C: 180) Question: "Do you own or rent your primary residence?" Source: Statistical Table 102 24 Internet Access Virtually all homes have Internet access. 100% 80 60 % ■ Yes O No ❑ Refused/Don't Know 40 % 20 0% TOTAL SPIN A SPIN B SPIN C Base = Total Respondents (Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180) Question: "Can you access the Internet from your home?" Source: Statistical Table 103 25 Voting Habits The vast majority of respondents (86% to 88%) indicate that they "sometimes" or "always" vote in city elections. If these numbers seem high relative to typical city election turnout, it is likely that they reflect over -participation of "city -involved" citizens responding to a telephone survey about city services. 100% 80% ■ Alway s 60% ■Sometimes ■ Rarely 40% O Never O Refused/Don't Know 20% 6% 0% TOTAL SPIN A SPIN B SPIN C Capital Letters indicate significant Base = Total Respondents (Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180) differences between SPIN regions. Question: "How frequently do you vote in city elections? Would you say... (READ LIST)" Source: Statistical Table 101 26 27 Southlake Quality Of Life The majority of respondents in all three SPIN regions rate the quality of life as "excellent," and virtually all (97% to 99%) respondents rate it as "good" or "excellent." 100% 80 i ■ Excellent 60 % ■ Good ■ Fair 40% a Poor a Don't Know/No Answer 20% 0% TOTAL SPIN A SPIN B SPIN C Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "Please rate the overall quality of life you experience living in Southlake. Would you classify your quality of life as excellent, good, fair, or poor?" Source: Statistical Table 2 M Neighborhood Quality Of Life The majority of respondents in all three SPIN regions rate the quality of neighborhood life as "excellent," and the vast majority (88% to 97%) rate it as "good" or "excellent." SPIN A is slightly less content with their neighborhoods compared to SPIN C. 100% 80% 60% 40% 20% 0% TOTAL SPIN A SPIN B SPIN C ■ Excellent ■ Good ■ Fair O Poor O Don't Know/No Answer Capital Letters indicate significant differences between SPIN regions. Base= Total: 400; SPINA: 82; SPIN B: 138; SPIN C: 180 Question: "Please think specifically about your neighborhood. Overall, how would you rate your neighborhood in terms of quality of life? Would you say it is... (READ LIST)? Source: Statistical Table 4 29 Changes In Southlake Most respondents believe that Southlake has either "stayed the same" or "improved" during the time that they have lived there. There were no significant differences between the regions, but the highest percentage of "gotten worse" responses were in SPIN A (12%); SPIN A was also the source of the highest percentage of "improved" ratings (66%). 100% 80% 60 % IN Improved ■ Stayed the same O Gotten worse 40% ❑ Don't Know/No Answer 20% 9 12%so MAW 10% 0% TOTAL SPIN A SPIN B SPIN C Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "During the time you have lived in Southlake, do you feel that, as a community in which to live, Southlake has...(READ LIST)?" Source: Statistical Table 3 30 31 Neighborhood Issues Speeding on neighborhood streets is considered the most problematic neighborhood issue, followed by the condition of streets. Other issues, such as crime and code violations, do not seem to be serious problems in Southlake. 100% 80% ig 60% 93% 40% 76% 85%73% 71% 20 % 000/a 0% Sp.. ding On Condition Of Contlition Of On -Street Auto Stray Animals l .—d Violent Crim es N ighborhootl Streets Sid-1ks Parking Burglaries Gr...Agh Streets (Crowding) Weetls Base=Total: 400; SPINA: 82; SPIN B: 138; SPIN C: 180 Question: "Some neighborhoods have problems with various issues, and some neighborhoods do not. I'm going to read a short list of issues and I'd like you totell me whether this is a major problem, minor problem, or not a problem at all in your neighborhood." Source: Statistical Tables 5 through 12 32 Neighborhood Safety The majority of respondents feel "very safe" walking alone in their neighborhoods. Virtually all respondents feel "somewhat' or "very" safe. 100% 80% ■ Very Safe 60% ■Somewhat Safe ■ Not Very Safe 40 % 13 Not Safe At All ❑ No Answer/DK 20% 0% TOTAL SPIN A SPIN B SPIN C Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "Overall, how safe would you feel walking in your neighborhood alone? Would you feel (READ LIST)? Source: Statistical Table 14 33 City Services General satisfaction with city services is good overall for those who have experienced specific services. Although everyone has experience with trash and recycling services, there are many services for which experience is relatively low. 100% 19% 10% 10% 9% 16% 14% 16% 11% 15% 10% 14% To 25/ 32% 2g% i30° tal BB% 34% 35% 60% ❑ Excellent ■ Good Is ❑ Fair '° 40% ]° ei 3/ 5° ■Poor 20 % 37°i° 41 % az° 5° 9° O No Experience 13% 25% 32% ® DK/NA z°o z% 6-4 Mt 0% �' `� A ° a o �� ca ��� 0 �moo` 0 m 5 a, -Y G Pae- �� y' ��,a� Pe �, J` ,e yn ell, 11 cPrP Q,ac � 4s G Base= Total: 400; SPINA: 82; SPIN B: 138; SPIN C: 180 Question: "Please think about all of the services provided by cities. I'm going to read a list of services, and I'd like you to rate your experiences with each of these services in the past 12 months. If you have not visited or had an experience with a department or service in the past 12 months, please say so. Has your experience in the past 12 months with (SERVICE) been excellent, good, fair, or poor?" Source: Statistical Tables 15 through 32 34 Problems With Services About one-third of respondents indicate that they have had problems with one or more City of Southlake services. 100 i 80 % 40 % 37i" 60 O Yes ■ No 40 20 0% TOTAL SPIN A SPIN B SPIN C Base = Rated A Service "Fair" Or "Poor" (Total: 214; SPIN A: 48'; SPIN B: 70; SPIN C: 96) 'Small sample size, interpret with caution Question: "Would you say you had specific problems with any of the City of Southlake services, or not?" Source: Statistical Table 35 35 Problems With Departments Overall there are very few respondents who have had problems with city services. The most common areas of trouble are storm -water drainage, public works, street maintenance, and trash/recycling. No other area received more than 10% mentions. 40% 30% 21% 20% 16% ■TOTAL 14 % 14% 10% s% 6% 6% 4% 4% 4% 4% 4% 6% 3% 1% 1% 0% F�µy & c c �'%e� ysey °��r g a°m r �Q' .F o� I"sae a"' y3& a5 m c Qo�4 p �� Q 9c. 9 Q Base = Had a problem (Total: 73; SPINA: 19*; SPIN B: 26*; SPIN C: 28*) *Extremely small sample size, interpret with caution Question: "Which department or departments did you have a problem with? Source: Statistical Table 36 36 Problems With Departments SPIN A has significantly more problems with storm -water drainage compared to other SPIN regions. Most issues have very small bases, so differences should be interpreted with caution. 40% 32% 30% 23% 23% MSPIN 20% q% 1s%Yq%18'+5% 16 1%11° 11% 11% 10% 7% 7% 7% 8% 7% s% s% s% 5% 4% 4%4% 4% 4%4% 4% q% qo EEE&0 % % % 0 % 0% 0% % 0%A % %0 0% osa e / Qr� c° Base= Had a problem (Total: 73; SPINA: 19'; SPIN B: 26'; SPIN C: 28') 'Extremely small sample size, interpret with caution Question: "Which department or departments did you have a problem with? Source: Statistical Table 36 37 Problem Reporting Few respondents (18%) have had problems with any city services. Most of those who have had problems reported them, particularly in SPINs A and B. Only about half of SPIN C respondents reported a problem when they had one. 100% 80% 54 66% 69% 60 % 79% G Yes Ill 40% ■ Don't RennemberlDK 20% 0% TOTAL SPIN A SPIN B SPIN C Capital Letters indicate significant differences between SPIN regions. Base = Had a problem (Total: 73; SPIN A: 19*; SPIN B: 26*; SPIN C: 28*) *Extremely small sample size, interpret with caution Question: "Did you report the problem(s) to the department or departments"' Source: Statistical Table 37 W Contact With City Employee About two-thirds of Southlake residents surveyed have had contact with at least one city employee in the last year. 100% 80 60 40 20 0% 65% 72 65% 62% O Yes ■ No TOTAL SPIN A SPIN B SPIN C Base = Total: 400; SPINA: 82; SPIN B: 138; SPIN C: 180 Question: "Have you had contact with a city employee in the last year," Source: Statistical Table 84 39 City Employee Departments The most frequently named city employees were in the police department, with about 14% of respondents identifying contact with police officers as their most recent contact with a city employee. Several departments received between 6% and 10% mentions. 20% 15% 14% 10% 9% 9% ■TOTAL s% s% s% 5% : 7 7 7% 7% 7% 1 2% 2% 2% 1% 1% 1% 0% 0% 177 1�1 5% 0A, e6 Q` Of 0 fie¢ 6 Q`11.`gyp, 9 y y¢,o Base = Had Contact With City Employee In Past Year (Total: 260; SPINA: 59'; SPIN B: 90; SPIN C: 111) 'Small sample size, interpret with caution Question: "In what department did this employee work? If you have had contact with more than one employee, please think about your most recent experience." Source: Statistical Table 85 City Employee Contact Ratings were very high for all statements. The lowest -rated statement was about the city follow-up on a request. There were no SPIN region differences in the statement ratings. 0 Courteous Correctly Posifive APProPriffie Handled E Pioyee E Pioyee ReWrnedCdl City Poll— edUp Directed PBPreS.-tion Questions Adequately Ride/Concern Concerned Agree Completely (5) I Agree Somewhat (4) I Neither Agree Nor Disagree (3) I Disagree Somewhat (2) I Disagree Completely (1) Base = Had Contact With City Employee In Past Year (Total: 260; SPINA: 59'; SPIN B: 90; SPIN C: 111) 'Small sample sizes, interpret with caution Question: "Please rate your agreement with the following statements about your contact with this city employee." Source: Statistical Table 95 41 Traffic Problems Traffic and speeding appear to be the biggest driving -related problems in Southlake. All traffic issues received substantial "problem" ratings. 100% 21% 16% 14% 14% Total 34 33 80% 13 Major Problem 60% ® Minor Problem J o Not A Problem 40% ■ No Answer/DK 5 % 50 20% 2% 40% 7% 0% Too Much Traffic Traffic Flow In Cars Speeding Cars Running Cars Speeding Too Many Road On City Streets Major In Neighborhood Red Lights On Major Stoplights Construction Thoroughfares Thoroughfares Base Total 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "When driving in Southlake, how much of a problem do you feel you face in each of the following areas? Would you say (ISSUE) is a major problem, a minor problem, or not a problem at all?" Source: Statistical Tables 39 through 45 42 City Conditions And Maintenance Ratings for city conditions and maintenance are generally high, with 50% or more respondents rating each issue "good" or "excellent." Among these, Southlake's strengths appear to be park maintenance, medians/rights-of-way, and street maintenance. 100% Total 80 34 60 % O Excellent sz^o sat aai ❑Good 40 Po 54% sot ®Fair O or ■ No Answer/DK 20% 20% 1% 0% Side, alk Availability Street Lighting Street Maintenance Storm Water Drainage Medians/Right-Of-Way Park Facility Maintenance Base=Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "How would you rate each of the following for the City of Southlake? Would you say (SERVICE) is excellent, good, fair, or poor in Southlake7' Source: Statistical Tables 48 through 53 43 Information Sources Most people rely on the newspaper to get information about Southlake. 100% 80% 75% 60% ■ TOTAL 40 % 34 27% 20% 17% Ll 12% 0% Newspaper "Southlake Scene" "Southlake In Southlake City Cable None Of These Review" Station Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "Which of the following information sources do you use to get information about the City of Southlake (READ LIST)?" Source: Statistical Tables 57 through 60 45 Information Sources There are no SPIN region differences in information source usage. 100% 60% 741% 73% 77% 60% ■SPINA OSPIN B . . M 40% 37% ■SPIN C 32% 30% 26% 28% 26% 20% 15% 18% i6% 15% 9% 11% 0% Newspaper "Southlake Scene" "Southlake In Southlake City Cable None Of These Review" Station Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "Which of the following information sources do you use to get information about the City of Southlake (READ LIST)?" Source: Statistical Table 57 through 60 47 City Of Southlake Website Most respondents have been to the city website. 100% 60% 60% 73°b 66% 75% 75% G Yes ■ No 40% ■ Not Sure/DK 20% 0% TOTAL SPIN A SPIN B SPIN C Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "Have you ever been to the City of Southlake website?" Source: Statistical Table 61 City Website Services Support for and interest in city services was relatively high for most proposed services. However, there was little interest in watching city council meetings, and the implementation of a fee to pay city bills, fees, tickets, and fines notably reduces interest Pay Bills/Fees/Tickets/Fines With Fee 2.2 Watch City Council Meetings 2.6 ■ TOTAL Make Reservations For Parks And Recreation 3.4 Pay City Bills And Fees 3.4 Pay Traffic Tickets And Other Fines 3.5 water Bill Account Information 3.5 Ability To Research Development Acti:ies 3.8 Property Tax Information 3.9 Community Information 3.9 0 1 2 3 4 5 Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "How likely would you bets use each of the following types of features if they were available on the city's website?" Source: Statistical Table 70 M City Website Services SPIN C residents showed more interest than SPIN A residents in paying bills, fees, and fines through the website. Pay Bills/Fees/Tickets/Fines With Fee Watch City Council Meetings Make Reservations For Parks And Recreation Pay City Bills And Fees Pay Traffic Tickets And Other Fines Water Bill Account Information Ability To Research Development Activities Property Tax Information Community Information 0 1 2 3 4 Definitely Would (5)1 Probably Woultl (4)1 Might Or Might Not (3)1 Probably Woultl Not (2)1 Definitely Woultl Not (1) Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "How likely would you be to use each of the following types of features if they were available on the city's website?" Source: Statistical Table 70 Capital Letters indicate significant differences between SPIN regions. 50 51 Local Taxes Residents in all SPIN regions believe that their city and county taxes are high and that their school taxes are "very high." SPIN B residents rated their school taxes significantly higher than did SPIN A residents. 5 a.s 4.6 4.6 4.0 4.1 4.0 q 3.8 3.8 3.8 3 ■SPIN A aSPIN B ■SPIN C 2 1 0 School District City County Very High (5)1 Somewhat High (4)1 Moderate (3)1 Somewhat Low (2)1 Very Low (1) Base Total 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "How would you rate the taxes you pay to each of the following entities?' Source: Statistical Table 76 52 School District Taxes School district taxes are seen as "very high" by all SPIN regions, particularly in SPIN B and C. 100% 80% 67% 59 % 68% 69% ❑ Very High 60% ■ Somewhat High 0 Moderate 40% :Somewhat Low Very Low ■ No Answer/DK 20% 8% 12% 0% TOTAL SPIN A SPIN B SPIN C Base=Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "How would you rate the taxes you pay to each of the following entities? Would you say the school district taxes are...?" Source: Statistical Table 73 53 City Taxes City taxes are rated "somewhat' to "very" high by all three SPIN regions. SPIN B produced more "somewhat high" ratings than SPIN A, but the overall pattern of responses are similar for all three SPIN regions. 100% 80% 33Y 37% 33% 32% ❑Very High 60% ■ Somewhat High 0 Moderate ■ Somewhat Low 40% aVery Low ■ No Answer/DK 32% 20% 30% 25% 32% 0% TOTAL SPIN A SPIN B SPIN C Capital Letters indicate significant differences between SPIN regions. Base = Total: 400; SPINA: 82; SPIN B: 138; SPIN C: 180 Question: "How would you rate the taxes you pay to each of the following entities? Would you say the city taxes are...? Source: Statistical Table 74 54 County Taxes County taxes are rated "somewhat" or "very" high by about half of respondents in each SPIN region. 100% 23% 24% 22% 23% 80% O Very High 60% ■ Somewhat High 0 Moderate Somewhat Low ■ 40% :Very Low 39% 34% 38% 43% ■ No Answer/DK 20% 0% TOTAL SPIN A SPIN B SPIN C Base=Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "How would you rate the taxes you pay to each of the following entities? Would you say the county taxes are...?" Source: Statistical Table 75 55 0 Tax Structure Changes There is very little support for any loss of services or increase of taxes in any SPIN region. A Decrease In City Services In Order To Keep An Increase In The Property Tax Rate In An Increase In Property Taxes In Order To Property Taxes At The Current Level... Order To Maintain City Servic es At Their Increase City Services Current Level Very Willing To Support (4) I Somewhat Willing To Support (3) I Not Very Willing To Support (2)1 Not At All Willing To Support (1) Base = Total: 400; SPINA: 82; SPIN B: 138; SPIN C: 180 Question: "If the following situations required changes in the tax structure, how willing would you be to support these changes,' Source: Statistical Table 81 56 Maintain Tax, Decrease Service About half of respondents in each SPIN region are "somewhat' or "very" willing to decrease services to maintain taxes at their current levels. 100% 80% 37% 72.% 7 42%" ■Very Willing 60% O Somewhat Willing ■Not Very Willing 40% O Not At All Willing ■ No Answer/DK 20% 13% 22% 20% 20% 0% TOTAL SPIN A SPIN B SPIN C Capital Letters indicate significant differences between SPIN regions. Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "How willing would you be to (accept) a decrease in city services in order to keep propenytaxes at the current level?' Source: Statistical Table 78 57 Increase Tax, Maintain Service Only about a third of the respondents from each SPIN region are willing to increase taxes to maintain the current service levels —and these are predominantly only "somewhat willing." 100% 80% 29% 60 % ■ Very Willing O Somewhat Willing ■Not Very Willing 40% O Not At All Willing ■ No Answer/DK 20% 37% 34% 38% 36% 0% TOTAL SPIN A SPIN B SPIN C Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "How willing would you be to (accept) an increase in the propertytax rate in orderto maintain city services at their current level," Source: Statistical Table 79 m Increase Tax, Increase Service Less than a fourth of the respondents are at least "somewhat willing" to increase taxes in order to increase services. 100% ir 23% 26% Y5% 20% 80% 60 % ■ Very Willing O Somewhat Willing ■ Not Very Willing 40% a Not At All Willing ■ No Answer/DK 20% 44°l0 44% 44% 43% 0% TOTAL SPIN A SPIN B SPIN C Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "How willing would you be to (accept) an increase in propenytaxes in order to increase city services," Source: Statistical Table 80 59 City Services Enhancement Among those willing to trade increased taxes for service improvements, respondents believe that the additional funds should be devoted to streets, police services, the library, and parks. However, it is worth noting that streets, the most frequently cited service, only received about 15% of respondent mentions. Many were not sure about where the money should go. 25% 23% 22% 20% 16% 15% 13% 12% ■TOTAL 10% 5% 5% 5% 5% 3% 2% 2% 2% 2% 0% yaw'''µ° �g'�°c gw �Pa' �a oP a° a°c Base= Willing To SupportAn Increase In Property Taxes To Increase City Services (Total: 96; SPIN A: 21'; SPIN B: 36'; SPIN C: 39`) 'Extremely small sample sizes, interpret with caution Question: "What city services would you like to see enhanced in trade for increased property taxes?' Source: Statistical Table 83 City Services Enhancement These percentages should be interpreted with caution because the base sizes are very small. 30% 28% 26 25% 4% 20% 9% 19% 9^ 19^ 8% 5% ■SPINA 15% 4°/ 14% 4% ■SPIN B 10^ o% 1o%m 10% ■ SPIN C 10% % 8% $% 8% 5% 5%6 �5% 5°�0 5% 6% 5% 5% % % 3%®% 0 % 0°/ 0%A% % 0% % 01 0% Qa B' 4e Fa �y. Capital Letters indicate significant differences between SPIN regions. Base= Willing To Support An Increase In Property Taxes To Increase City Services (Total: 96; SPIN A: 21'; SPIN B: 36'; SPIN C: 39') 'Small sample sizes, interpret with caution Question: "What city services would you like to see enhanced in trade for increased property taxes?' Source: Statistical Table 83 61 62 Most Important Issues Traffic was cited as the most pressing issue facing the City of Southlake by about a fourth of all respondents. Population and growth control followed, with over 15% of respondents identifying that issue. City and school taxes each received about 10% 25% 24% 20% T7 % 15% 12% 94% GTOTAL 10% 5%Or More Mentions 10% g% 7% 5% 5% 5% 0% Traffic Population) City Taxes School Taxes Streets) Property Education) School Planning) Growth Roads Taxes Schools Funding Development Control Base = Total: 400; SPIN A: 82; SPIN B: 138; SPIN C: 180 Question: "Thinking overall about the City of Southlake, what would you say is the most important issue facing Southlake today?' Source: Statistical Table 97 63 Most Important Issues The only significant difference between SPIN regions was that SPIN C cited school funding more often than did SPIN A. 25 25% 24 5% Or More Mentions 22% 22% 20% 18% 17% 15% 14% 14% ■SPPINA 12% ■SPIN C11% 10% 9% 9% 9% 9% 9% 9% 9% 7%" 7 did 5% A41 4%4% 0% Traffic Population) Ci[y Taxes School Taxes Streets) Property Education) School Planning) Growth Roatls Taxes Schools Funding Development Control Capital Letters indicate significant differences between SPIN regions. Base= Total: 400; SPINA: 82; SPIN B: 138; SPIN C: 180 Question: "Thinking overall about the City of Southlake, what would you say is the most important issue facing Southlake today?" Source: Statistical Table 97 0 65 Commercial Development The majority of respondents in all three SPIN regions are supportive of commercial development. There were no differences in attitudes toward development between the regions. 100% 80% 60% 78% F01 75% 83%A OYes Ill 0 Refused 40% ■ Don't Know 20% 0% TOTAL SPIN A SPIN B SPIN C Capital Letters indicate significant Base = Total: 400; SPINA: 82; SPIN B: 138; SPIN C: 180 differences between SPIN regions. Question: "Are you supportive of continued commercial development in Southlake?" Source: Statistical Table 98 Commercial Development: Klaf nt l (nfinrinriAc The most desirable development would be business, entertainment/sports, and retail. However, 10% of respondents expressed restrictive preferences (e.g., "not near me," "no mass merchandise"). Specific category statements are presented in the Appendix. 30% 25% 25% 25% 23% 20% ■ TOTAL 15% 14% 12% 10% 10% jj"4% 5% 0% Businesses Entertainment/ Retail Restrictive Location Professional Nothing Don't Know I No Sports Answer Base = Supportive Of Continued Commercial Development In Southlake (Total: 311; SPINA: 57'; SPIN B: 104; SPIN C: 150) 'Small sample size, interpret with caution Question: "What types of retail and commercial development would you like to see in Southlake?" (Open-end) Source: Statistical Table 99 67 Commercial Development: Klaf nt l (nfinrinriAc SPIN A is less open to "entertainment/sports" development than other regions. SPIN B is more concerned than SPIN A about the location of development. There were no other significant difference in development categories between the SPIN regions. A A 30% 291 29% 27 25% 25% 25% 25% 5E� 23 20/ 16% 16% 15% 13 A °/ 12°i 12% 11% 10% 9% 9% 8% 5% 5% 4% 4% 2% 0% Businesses Entertainmentl Retail Restrictive Location Professional Nothing Don't Know/No Sports Answer Base = Supportive Of Continued Commercial Development In Southlake (Total: 311; SPIN A: 57'; SPIN B: 104; SPIN C: 150) Capital Letters indicate 'Small sample size, interpret with caution significant differences Question: "What types of retail and commercial development would you like to see in Southlake?" (Open-end) between SPIN regions. Source: Statistical Table 99 Opposition To Commercial ninvAlnnmant A substantial subset of 56 respondents expressed opposition to additional commercial development, primarily due to traffic concerns, a sense of enough development in place, overcrowding, and a movement away from a rural or green community. 40% 35% 34% 30 % ■ TOTAL 25% 25% 20% 20% 18% 14% 15% 10% i 8% 7% 5% 4% 4% 0% Traffic Slow Downl Ove.—ding Not As Rural Too Many Want More Low er Quality Might Be Left Safety Iss ues Other Problems Bnough Kong, st,d AnymoreI People Small Town Of Life Empty if Built Development Like More Al—dy Feel Now Green Areas Base = Not Supportive Of Continued Commercial Development In Southlake (Total: 56'; SPIN A: 12`, SPIN B: 25'; SPIN C: 19`) 'Extremely small sample size, interpret with caution Question: "What types of retail and commercial development would you like to see in Southlake?" (Open-end) Source: Statistical Table 100 • E