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Item 10FCity of Southlake Department of Planning STAFF REPORT February 1, 2006 CASE NO SP 05 -384 PROJECT: Sign Variance for Shoe Pavilion REQUEST: Variance to the Sign Ordinance No. 704 -B requirements for letter /logo height for attached signs. The property is located at 2727 East Southlake Boulevard. The specific variance requested is as follows: Sian Rea. Permitted Requested Maximum Letter /Logo Height 24 inches 63 inches ACTION NEEDED: Consider variance request. ATTACHMENTS: (A) (B) (C) (D) (E) (F) Background Information Vicinity Map Site Plan Sign Detail Previous Sign Sign Variance Application STAFF CONTACT: Dennis Killough (748 -8072) Ken Baker (748 -8067) Case No. SP 05 -384 BACKGROUND INFORMATION OWNER/APPLICANT: Ad Art Inc. on behalf of Shoe Pavilion PROPERTY SITUATION: The property is located at 2727 East Southlake Boulevard in Cornerstone Plaza. This is the former location of Ultimate Electronics. REQUEST: The applicant is proposing an attached sign facing East Southlake Boulevard that will have a letter height larger than permitted by Sign Ordinance No. 704 -B. Approval of a variance is required to receive a building permit for this sign. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. The following variances are requested: • Ord. 704 -B, Section 16.A.2 MAXIMUM LETTER/LOGO HEIGHT The maximum permitted letter /logo height is 24 inches for signs between 151 and 200 feet from the R.O.W. The proposed sign is approximately 185 feet from the street right -of -way. The maximum letter /logo size permitted is 24 inches. The applicant is requesting a maximum letter height of 63 inches for the `h' in the word `shoe'. The remaining letters are a maximum 42 inches in height. The City Council may authorize variances in accordance with the following provision of the Sign Ordinance No. 704 -B, Section 14, Variances: The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. In granting any variance, the City Council shall determine that a literal enforcement of the sign regulations will create an unnecessary hardship or a practical difficulty on the applicant, that the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self - imposed, that the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties, and that the granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. A person may request a variance from the Sign Ordinance by filing the request with the Building Official. Any request for variance shall be accompanied by a completed application and a non- refundable filing fee in the amount specified in the current fee schedule adopted by City Council. COUNCIL ACTION: Consider variance request. N: \Community Development \MEMO \SIGNS \2005 \SP05 -384 Shoe Pavilion.doc Case No. SP 05 -384 Attachment A Page 1 Vicinity Map Shoe Pavilion r�EEEE E DAWSON TM Case No. SP 05 -384 �C Attachment B Page 1 11 1 N 600 0 600 1200 Feet �r n -10 - I �T �x .�.l 1,51 --s -w- lk9a - 0 4,1, ow'22 2L�� Ar lamalil: AM C *WAYL AR SITE PLAN LOT 1 , BLOCK A CORNERSTONE PLAZA 5,88 ACRES OUT OF THE THOMAS EASTER SURVEY, ABSTRACT NO. 474 CITY OF SGUTHLAKE, TEXAS TARRANT COUNTY, TEXAS JANUARY 15 2002 31 4fi' SCAL ownm APPLICANT, PAR -3 PRGPERRES, LL.C. CYPRESS EQUITIES �—E '.T '�A�ll III �-- n ONE .. =-EMS. Sri Em lamalil: AM C *WAYL AR SITE PLAN LOT 1 , BLOCK A CORNERSTONE PLAZA 5,88 ACRES OUT OF THE THOMAS EASTER SURVEY, ABSTRACT NO. 474 CITY OF SGUTHLAKE, TEXAS TARRANT COUNTY, TEXAS JANUARY 15 2002 31 4fi' SCAL ownm APPLICANT, PAR -3 PRGPERRES, LL.C. CYPRESS EQUITIES �—E '.T '�A�ll III �-- n b � o� 00 . 1"r 1"r n V � Q � I �------' -- ---- - -- e I I j rm, .herpsptlrRmm j I reEdtl��kpnritl mlv I I I p avillion, 9{3J�EAl4J S:A va " =r -o MNaxveatllr�lae (?)a9tliteNlyillum9e]deeN ld[es exslwn T�Ftit ez�TgACMF a Ul—i- Fpffl•rorlon F-WUfy cos L9[a lth— YD pRW1i4etl A1— Al.— H tff FPtl Lat. la— 3'16* A - ) i. Aayllte x#278 L91a k..m 1" Java'de &-did Fm7 Lffie I uri, lim Ratle TRPe 0—FtA LhSr3axa Roars 5"D.VPp,fi d dAlert Ali— 01a El- Lhlk —face 3f1EACrylie ALmlits El.16160 Lt^ etd p 1" Ja1e'He Et-iTd El. LYdascne 9WeTb— dl—&— UK— Roan El—Ng� .A[Mf.ria n!f ,t S'— hVjlllels .detarf.1h 6kta`.ir5 ,a SIGN AREA 254' Building Frontage x 75 = 190 -5 allowable 3 -5' x 27'= 94 -5' 5' x 18.5'= 92.5' 2' x 1.75" = 3.5' Total = 1905 . Sq. Fl. LETTER HEIGHTS S =42" p =42" h =60" a =30" o =42' v =30 e =42' i =42' 1 =42' i =42 "' 0 =30" n =30" wnoai :,q 12' auitpasb"e am� NUM WkEjHU not to scale 5 THOMAS MELLON CIRCLE, SUITE 260 SAN GRAN CISCO, CA 94134 T 41 B6&646G F 415.86&6480 t. :rAe E � " ".a.�R "ru aKRHrF ,� :stl1, Sm ,E '2 NG mat 382E F� GALE 11 -0&05 O G GNE2J NOON RIFHAME 200E19' HOEMWOH �NHA 2825 O L/1 A 911ES VAL CLLSIOMMARTFDVAL L?FI]'.t,FOAR VAL 0DNCH7.WLDRWNG ONLY Cinarsas arcappmrsreE & aey tla"yatluem :o��a tiai Partxsv�aRkeH oadicas Cdors 3"wrare ackx aspiritrg xat ., allays. filba xNZnymfra[c,¢ ALLRGHT5Fffil•1E3r �isdsgn hssbanveatd b)� in.5rre�an wMa -hftpla"etl Myeuby AOAW.. Itriey rcA be 9rmm m arryscouetle}ar ���s arc. rey ref be repmc� Inary "vrecviNae Pberm �-- t b � o� 00 . A Q � ao aRT THOMAS MELL©N CIRCI F. SUM 260 SAN FRANCISCO, CA 94134 T 415.868.6460 1 415.868.6480 SALE UP LONG SBA 3326 [Am 1109.01 CEgG.,m 14`.TIWO ^ K RLENAME 2375,33!] E MdLKJ N SILTFLP & 36.16 fivam Gt_ tran�m - AaFS.APRaDVIL C4-b1DMERAPgIDVAL LANDLO W APMVAL CONCt37R14LNRAWING ONLY Qrreieorreare �prrr.NreY %ntry• alar�tlueb m�uSOnfadusm sadidd wridl Odors 9xwnara estlaa?. ae pnlrgvnY &lav &•.1aya bllanwnt ns�4ca5om RLLRGHIS fES+NIIl Th1 d.0) n b0Gn9U0.8 yJUrn -1.1. vh —j. bcrg O...d far y.b� AD AFT .rer rot de8ww+.au Eryale aLLSlYe Wu _€ = =onare my rrnbermrom:cd . .•>•er WfrraLLpiai mrart " t PHOTO OVERLAY N Otto scab "CIE^ 71 ITJ A M � a U CC 2i 0 � U� Previous Sian Ultimate Electronics — 60 inch letters Case No. SP 05 -384 Attachment E Page 1 Sign Variance Application 1, TInat a Jdlerat &Mbmednvt of D* sign MutaliM will cra lab an U FtPce!Ssarjr hesdI119 Ot �rao difl�eutty oaths appli. �- 1- c+ That fha si>aRIW mt* 9 ihD unnmwwy hudshp or peacteal dftLd ly i& uNquo t alfecTdpropuft and 1S self imposed f A- r, f , r— v' . That Me vaflanm wil riot .aura sad Will be whpl#+f tomp2�ble With 0178 �� � d perml�te� deratopment of a ht pCrPwfes- A /wv&w�- - 4r Z A. I 4- Tilat 11w vadance wo be i tnmar►y v the - Wiftxrod pure of the sigh &OROM Case No. Attachment F SP 05 -384 Page 1 sh(:)e Pavilion lanauy 30, inns 13cn Bryner Senior Planer I?epadment cfPlanning 1400 Main Street 5outhla ,; TX 76092 Dear Ben, Shoe Pavilion, the largest off price retailer of branded Footwear on the west coasl, is entering the To s maket on February 1S rAith stores in Southlake, Dallas Clalleria and Frisco. Shoe p avi li on is very excited about becoming a par[ of the Southlake curtnruLity. We have taken a large retail space that has beca empty for over 8 months and transformed it into a 30,000 sq. ft. Shoe Pavilion featuring a wide selection off'arnotjs label shoes inulwiing Steve Madden, Dik=l, Tommy Hilfrger, Kenneth Cole, Rockport, Nine Nest, Tyler by Richard Tyler. AK Anne Klein, K Sw1s5, Stuart Weitzman, Cale Haan, Sperry Topsider and many others. Given the set back from Southlake Buulcvard and the trees lining the prnperty, we considered utilizing the seven 5x.5 "window ba .Kes'' l in - the exterior of the building in a similar manner used by thr, furmGr tenant, Utimate Electronics, However. after meting with Sauthlake Planning and Economic Development wo have abandoned the use of these previously approved elements in favor of a single, well designed storefront sign. Due to UP,- size of the building, the set hack 1irurn the street and the existing trees we ask that you apprOve o request for a variance for 42" letters on ou r storefront sign. This size provides better scale and balance relative to the size of the building while staying within Soutblake's total sign area criteria. ',gain, let me cmptn� size how enthused Shoe Pavilion is about serving Southlakc and asl- thatthis variance lie granted. � Si crcl , f� l3ob #al l Chief Operating Officer 1 130 Fitzgerald Drive Pincle CA 94554 5110- 222 -4405 Phone 510 -222 -5825 Fax Case No. SP 05 -384 Attachment F Page 2