Item 7FCity of Southlake
Department of Planning
STAFF REPORT
February 1, 2006
CASE NO
SP 06 -055
PROJECT: Sign Variance for Southlake Town Square
REQUEST: Variance to the Sign Ordinance No. 704 -B requirements for maximum area and
maximum duration of banners. The applicant is also requesting to display three of
the banners over public streets and one banner on the pavilion in Rustin Park. The
proposed display dates are March 10 through April 10, 2006. The Southlake Town
Square development is located at the northeast corner of N. Carroll Avenue and E.
Southlake Boulevard (EM. 1709). The specific variances requested are as follows:
Sign Reg.
Maximum Area
Duration
Signs Projecting On/Over
Public ROW
ACTION NEEDED: Cor
ATTACHMENTS: (A)
(B)
(C)
(D)
(E)
Permitted
50 square feet
15 days
Requested
72 square feet
32 days
Only allowed with the permission of the City
isider variance request.
Background Information
Vicinity Map
Site Plan
Sign Detail
Sign Variance Application
STAFF CONTACT: Dennis Killough (748 -8072)
Ken Baker (748 -8067)
Case No.
SP 06 -055
Attachment A
Page 1
BACKGROUND INFORMATION
OWNER/APPLICANT: Cooper & Stebbins
PROPERTY SITUATION: The Southlake Town Square development is located on the northeast corner
of N. Carroll Avenue and E. Southlake Boulevard (F.M. 1709).
REQUEST: The applicant is proposing to display banners of approximately 72 square feet
in various locations of Southlake Town Square for a period of 31 days. Two
banners will be displayed over Main Street and one will be displayed over
Grand Avenue. The proposed banners exceed the maximum area and
duration for banner signs permitted by Sign Ordinance No. 704 -B. In
addition, the sign ordinance only allows signs to be displayed over public
right -of -way with the City's permission. Variance approval is required to
receive building permits for these signs. A fourth banner is shown on the
exhibits and will be displayed on the pavilion in Rustin Park. This banner
will require approval from the Community Services Department as they
regulate all signage in the park.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. The
following variances are requested:
• Ord. 704 -13, Section 21.A.2.a. MAXIMUM AREA The maximum
permitted area for a banner is 0.5 square feet for every one foot of width
of building or lease space not to exceed fifty (50) square feet.
The applicant is requesting a maximum sign area of approximately 72
square feet for each banner.
• Ord. 704 -13, Section 21.A.2.c. DURATION Banners are permitted to be
displayed for a maximum of 15 days, twice per calendar year with a sixty
(60) day separation between permits.
The applicant is requesting to display the banners for 32 days, from
March 10 to April 10.
• Ord. 704 -B. Section 17.H. SIGNS PROJECTING ON /OVER PUBLIC
PROPERTY OR PUBLIC RIGHT -OF -WAY It shall be prohibited to
erect or display any type of sign on or over public right -of -way or other
public property, unless the same be erected by the City, County, State or
other authorized governmental agency, or with the permission of the
City, for public purposes.
The applicant is requesting to display three banners over public streets:
two over Main Street and one over Grand Avenue. (The banners will
have grommets and will be attached to brackets that are built into the
buildings.) A fourth sign will be displayed on the pavilion atRustin Park.
Case No. Attachment A
SP 06 -055 Page 2
This banner will require approval from the Community Services
Department as they regulate all signage in the park.
The City Council may authorize variances in accordance with the following
provision of the Sign Ordinance No. 704 -13, Section 14, Variances:
The City Council may authorize variances to any restriction set forth in this
ordinance, including but not limited to the number, type, area, height, or
setback of signs, or any other aspect involved in the sign permitting process.
In granting any variance, the City Council shall determine that a literal
enforcement of the sign regulations will create an unnecessary hardship or a
practical difficulty on the applicant, that the situation causing the
unnecessary hardship or practical difficulty is unique to the affected property
and is not self - imposed, that the variance will not injure and will be wholly
compatible with the use and permitted development of adjacent properties,
and that the granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance. A person may request a variance from the
Sign Ordinance by filing the request with the Building Official. Any request
for variance shall be accompanied by a completed application and a non-
refundable filing fee in the amount specified in the current fee schedule
adopted by City Council.
COUNCIL ACTION: Consider variance request.
M \Community Development \MEMO \SIGNS \2006 \SP06 -055 STS Banners.doc
Case No. Attachment A
SP 06 -055 Page 3
Vicinity Map
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Case No.
SP 06 -055
Attachment B
Page 1
Site Plan
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Case No. Attachment C
SP 06-055 Page 1
Proposed Banners
Case No.
SP 06 -055
Attachment D
Page 1
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Attachment D
Page 1
Sign Variance Application
That a literal enforcemont o` the sign regulation will crate aflunneGascary hardship er
practical difficulty on ft applicant
Southlake Town Square is a rnixed-use downtown that covers a broad area.
Informational signage is important to keep the cornmunity aware of the
co, nithm in g expansion,
2, That the situation causing the unnecas hardship or practical difficulty is unique to the
affected' property and is not self imposed
Southtake Town Square is a playa ied 130 acre mixed-use central buginess district-
Informational signage is important in telling our community about the expansion
of TO W11 Squzw
3 That the variance will not 'Injure and will be wholly cornpatIbIB with the use and permitted
development of adjacent properties
The signage proposed is consh',tent with informational signagc that is fmaid ill
the Southlake area and is a revised design of what is already in place- it will b--
informing the community Of Laming eXpanSi OD to the Town S quare,
4 That the variance will be in harmony wft the ,-pirit and purpose of the sign ordinance
Signage will be made with quality materials. Artwork will also reflect the quality
expected by the community-
Case No.
SP 06-055
Attachment E
Page 1
Dennis,
As to the sign applications, I am requesting the following:
Billboard:
The approval currently in place for the signage at the intersection of Carroll and 1709 expires March 31, 2006. The
applicant requests permission to extend the term for 1 year as well as permission to change the sign face several
times throughout the year to accommodate different projects over the next 12 months (Grand Avenue Grand
Opening, Phases II and III of the Brownstones, Harkins movie theater and Hilton Hotel). The first change is
attached and will be changed March 10 , 2006. All sign changes will remain consistent with previous versions.
Banners:
The applicant requests permission to hang four banners beginning March 10, 2006 — April 10, 2006 for the purpose
of creating an awareness of the grand opening event for Grand Avenue.
Other information you requested:
• Banners will have grommets and be attached to the brackets that are built in to the buildings.
• Billboard signage going up in March 2006 is planned to be a plastic wrap material, designed to be a smooth
fit to the form of the sign.
Please let me know if I need to get you anything else before Friday.
Regards,
Jason N. Kasal
Property Manager
Southlake Town Square
1256 Main Street, Suite 240
Southlake, TX 76092
817.329.5566 - voice
817.251.8717 - fax
jkasal @southlaketownsquare.com
www.southlaketownsquare.com
Case No.
SP 06 -055
Attachment E
Page 2