Item 10BCity of Southlake
Department of Planning
S T A F F R E P O R T
April 12, 2006
SP 06-223
CASE NO:
Sign Variance for Watermere (FKA Watermark) at Southlake
PROJECT:
REQUEST: This is a variance request from the Sign Ordinance No. 704-B requirements for
maximum sign height, maximum sign area, and time of installation for a temporary
development sign. The subject property is located at 2809 West Southlake Boulevard
across from Jellico Estates. The proposed development sign will have a sign height
and sign area greater than allowed under Sign Ordinance No. 704-B. The applicant is
also proposing to erect the sign earlier than allowed under the ordinance. Approval of
a variance is required in order to receive a sign permit for this sign.
The specific variances requested are as follows:
Sign Regulation Current Regulation Proposed Regulation
Maximum Sign Height 5 feet 15 feet
Maximum Sign Area 64 square feet (2-sided sign); 160 square feet (1-
32 square feet per sign face sided sign)
Time of Installation May be installed after Prior to developer’s
approval of a developer’s agreement; sign to be
agreement installed in the next
few weeks
A development sign must be removed upon the issuance of a certificate of
occupancy on 75% of the lots within the subdivision.
ACTION NEEDED: Consider variance request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Sign Details
(E) Sign Variance Application
STAFF CONTACT: Dennis Killough (748-8072)
Ken Baker (748-8067)
Case No.
SP 06-223
BACKGROUND INFORMATION
APPLICANT/OWNER: Southlake Watermark Holdings, L.P.
PROPERTY SITUATION: The property is approximately 37 acres located on the south side of West
Southlake Boulevard across from Jellico Estates. The property address is
2809 West Southlake Boulevard.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. The
following variances are requested:
Ord. 704-B, Section 20.D.2.a MAXIMUM HEIGHT: The maximum
permitted height for a development sign is 5 feet.
The applicant is requesting a sign that is no taller than 15 feet.
Ord. 704-B, Section 20.D.2.b MAXIMUM AREA: The maximum
permitted area for a development sign is 64 square feet for a two-sided
sign, with a maximum of 32 square feet per sign face.
The applicant is requesting a one-sided sign that is 160 square feet in
area.
Ord. 704-B, Section 20.D.2.d DURATION: A development sign may be
installed after approval of a developer’s agreement for a residential
subdivision.
The applicant is requesting to erect the sign in the next few weeks, prior
to approval of the developer’s agreement.
N:\Community Development\MEMO\SIGNS\2006\SP06-223 Watermere Development Sign.doc
Case No. Attachment A
SP 06-223Page 1
Case No. Attachment B
SP 06-223Page 1
Site Plan
Sign Location
Case No. Attachment C
SP 06-223Page 1
Proposed Sign
Total height will not exceed 15 feet
Case No. Attachment D
SP 06-223Page 1
Sign Variance Application
Case No. Attachment E
SP 06-223Page 1