Item 9CCity of Southlake
Department of Planning & Development Services
S T A F F R E P O R T
November 14, 2007
SP 07-396
CASE NO:
Sign Variance for Modia Home Theater Store
PROJECT:
REQUEST: Diamond Signs Inc., on behalf of Videoland Inc., is requesting a variance from the Sign
Ordinance No. 704-C requirements for maximum logo height for an attached sign. The
proposed sign is for Modia Home Theater Store, which is located at 3030 East
Southlake Boulevard in Gateway Plaza Phase II. However, the property is not subject
to the Gateway Plaza Phase I or Phase II Conditional Sign Permits.
The tenant currently has a sign that reads “Modia Home Theater Store”. The existing
sign has a maximum letter height of 19.5 inches and a total area of approximately 23
square feet. The applicant is proposing to replace the “M” in Modia with a logo, which
is an “M” with a box around it. The logo replacement will increase the total sign area
by approximately 8.5 square feet, for a total sign area of approximately 31.5 square
feet. The tenant is allowed a maximum sign area of 64.4 square feet. A variance is
required because the proposed logo height is 38 inches and the maximum allowed logo
height for this location is 24.4 inches.
The specific variance requested is as follows:
Sign Regulation Current Regulation Proposed Regulation
Maximum logo height 24.4 inches 38 inches
ACTION NEEDED: Consider variance request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Sign Drawing
(E) Photograph of Existing Sign
(E) Sign Variance Application
STAFF CONTACT: Ken Baker (748-8067) or Jenny Crosby (748-8195)
Case No.
SP 07-396
BACKGROUND INFORMATION
APPLICANT: Diamond Signs Inc. on behalf of Videoland Inc.
PROPERTY SITUATION: The property is located at 3030 East Southlake Boulevard.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
N:\Community Development\MEMO\SIGNS\2007\SP07-396 Modia.doc
Case No. Attachment A
SP 07-396Page 1
Case No. Attachment B
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Site Plan
Modia
Case No. Attachment C
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Sign Rendering
Allowed Logo Height: 24.4 inches
Requested Logo Height: 38 inches
Case No. Attachment D
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Photographs of Existing Sign
(Day View)
(Evening View)
Case No. Attachment E
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Sign Variance Application
Case No. Attachment F
SP 07-396Page 1