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Item 9BCity of Southlake Department of Planning & Development Services S T A F F R E P O R T November 14, 2007 SP 07-347 CASE NO: Amendment to the Southlake Town Square Block 22 Master Sign Plan for PROJECT: Which Wich REQUEST: T. J. Shier, Which Wich Superior Sandwiches, is requesting an amendment to the Southlake Town Square, Block 22 Master Sign Plan requirements for maximum logo height for awning signs and maximum total area for attached signs. The subject property is located at 1516 East Southlake Boulevard in Block 22 of Southlake Town Square. The applicant is requesting two awning signs - one on the north elevation and one on the south elevation - both with a 32 inch logo. The Southlake Town Square, Block 22 Master Sign Plan allows a maximum letter/logo height of 12 inches for awning signs. The awning signs are requested in addition to the existing attached sign on the north elevation and the existing attached sign on the south elevation. Both existing signs measure 18 inches tall by 12 feet 9 inches wide and have an area of 19.125 square feet each. The requested awning signs are each approximately 16 square feet. The total square footage requested per elevation is 35.125 square feet. Due to the width of the applicant’s lease space, the applicant is only permitted a total of 34 square feet of signage per elevation. The specific variances requested are as follows: Sign Regulation Current Regulation Proposed Regulation Maximum letter/logo 12 inches 32 inches height (awning sign) Maximum area per 34 square feet (total) 35.125 square feet (total) façade At the November 6, 2007 meeting, City Council requested a photograph of one of the installed awning signs. The applicant has provided photographs and they are included in Attachment E. ACTION NEEDED: Consider variance request. ATTACHMENTS: (A) Background Information Case No. SP 07-347 (B) Vicinity Map (C) Site Plan (D) Sign Drawings (E) Sign Photographs (E) Sign Variance Application STAFF CONTACT: Ken Baker (748-8067) or Jenny Crosby (748-8195) Case No. SP 07-347 BACKGROUND INFORMATION APPLICANT: T. J. Schier, Which Wich PROPERTY SITUATION: The property is located at 1516 East Southlake Boulevard. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. N:\Community Development\MEMO\SIGNS\2007\SP07-347 Which Wich.doc Case No. Attachment A SP 07-347Page 1 Case No. Attachment B SP 07-347Page 1 Site Plan Which Wich Case No. Attachment C SP 07-347Page 1 Sign Drawings Logo is 32 inches tall by 72 inches wide. Case No. Attachment D SP 07-347Page 1 12’ 9” 18” 32” 72” Allowed logo height for the awning sign is 12 inches. Requested logo height is 32 inches. Allowed total maximum sign area is 34 square feet per elevation. Requested total maximum sign area is 35.125 square feet per elevation. Case No. Attachment D SP 07-347Page 2 Photographs of Installed Awning (North Elevation) Case No. Attachment E SP 07-347Page 1 Sign Variance Application Case No. Attachment F SP 07-347Page 1