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Item 9ACity of Southlake Department of Planning & Development Services S T A F F R E P O R T September 26, 2007 SP 07-232 CASE NO: Sign Variance for PetSmart PROJECT: REQUEST: Willow Creek Signs, on behalf of PetSmart, is requesting a variance from the Sign Ordinance No. 704-C regulations for attached signs for number of signs and for maximum sign area. The subject property is located at 200 Village Center Drive. The applicant currently has three attached signs: “PetSmart”, “PetsHotel”, and “Banfield”. The applicant also had a “State Line Tack” sign that was recently removed. At the August 7, 2007 City Council meeting, the applicant requested to remove the existing “PetsHotel” sign and replace it with a “Grooming” sign. The applicant also requested to put a new “PetsHotel” sign where the “State Line Tack” sign used to be. At the meeting, City Council made the following recommendations: Item Applicant Response 1.Remove “Grooming” sign from Applicant is no longer proposing a the request. “Grooming” sign. 2.Design a more creative and Applicant has provided a revised rendering interesting “PetsHotel” sign. of the sign, which is included in Attachment D. The revised “PetsHotel” sign is 24.88 square feet. The existing “PetsHotel” sign on the building today is 28.9 square feet. Under Sign Ordinance No. 704-C, PetSmart is permitted a total sign area of 130.2 square feet. PetSmart was previously granted a total sign area of 327.8 square feet through a sign variance. Today, there is a total sign area of 239.8 square feet on the building and the applicant is requesting a total sign area of 235.78 square feet. The specific variances requested are as follows: Sign Current Regulation Previously Signs on the Previous Proposal Revised Proposal Regulation Approved Building Today Regulation Number of 1 per street frontage; 4 per street frontage; 3 per street 4 per street frontage; 3 per street frontage; 3 Signs 2 maximum 4 maximum frontage; 3 total 4 maximum maximum Max. Area “PetSmart” 196 s.f. 196 s.f. 196 s.f. 196 s.f. “Banfield” 14.9 s.f. 14.9 s.f. 14.9 s.f. 14.9 s.f. “PetsHotel” 28.9 s.f. 28.9 s.f. 30.7 s.f. 24.88 s.f. “State Line Tack” 88 s.f. (Removed) (Removed) (Removed) “Grooming” 12.7 s.f. (No longer proposed) Total 130.2 s.f. (allowed) 327.8 s.f. 239.8 s.f. 254.3 s.f. 235.78 s.f. Case No. SP 07-232 ACTION NEEDED: Consider variance request. ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Aerial (D) Proposed Sign (E) Sign Variance Application STAFF CONTACT: Ken Baker (748-8067) or Jenny Crosby (748-8195) Case No. SP 07-232 BACKGROUND INFORMATION APPLICANT: Willow Creek Signs, Inc. OWNER: Roy Sapp, PetSmart PROPERTY SITUATION: The property address is 200 Village Center Drive. HISTORY: February 17, 1998 – Requested a variance for additional sign area on the front of the building and for a sign on the side of the building. The request was denied. September 15, 1998 – Requested a variance to area requirements to allow the horse logo on top of the “State Line Tack” sign. The request was approved. June 17, 2003 – Requested a variance to area requirements and to number of signs. The applicant requested to add a fifth sign depicting the “PetsHotel” logo. City Council allowed for the replacement of either the “Grooming” sign or the “Banfields” sign with the proposed “PetsHotel” sign but did not approve an additional sign. August 7, 2007 – Tabled to October 2, 2007. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. N:\Community Development\MEMO\SIGNS\2007\SP07-232 Petsmart.doc Case No. Attachment A SP 07-232Page 1 Case No. Attachment B SP 07-232Page 1 Aerial Home Home Depot Depot Sign Locations PetSmart PetSmart ~460 feet Case No. Attachment C SP 07-232Page 1 Previously Approved Signs “State Line Tack” Sign Has Been Removed Existing Signs Case No. Attachment D SP 07-232Page 1 Existing Signs To Remain 48 inch letters 20.5 inch logo; 15 inch letters Case No. Attachment D SP 07-232Page 2 Existing Sign To Be Removed 18.75 inch letters Case No. Attachment D SP 07-232Page 3 Previously Proposed Signs –August 7, 2007 Case No. Attachment D SP 07-232Page 1 Previously Proposed Sign (No longer proposed) Case No. Attachment D SP 07-232Page 2 Revised Proposed Sign – October 2, 2007 Case No. Attachment D SP 07-232Page 3 Case No. Attachment D SP 07-232Page 4 Case No. Attachment D SP 07-232Page 5 Sign Variance Application Case No. Attachment E SP 07-232Page 1