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Item 9BCity of Southlake Department of Planning S T A F F R E P O R T November 8, 2006 SP 06-401 CASE NO: Conditional Sign Permit for Jellico Square PROJECT: REQUEST: This is a Conditional Sign Permit request for Jellico Square, located at the northwest corner of West Southlake Boulevard and Randol Mill Avenue. The application includes proposed regulations for attached signs and monument signs. ACTION NEEDED: Final Memo. ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Plan (D) Elevations and Sign Details (E) Sign Variance Application and Proposed Sign Regulations STAFF CONTACT: Ken Baker (748-8067) or Dennis Killough (748-8072) Case No. SP 06-401 BACKGROUND INFORMATION APPLICANT/OWNER: Chandler Signs on behalf of Armstrong Development PROPERTY SITUATION: The property address is 225 Randol Mill Avenue. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. A summary of the requested sign regulations follows: Attached Signs All attached building signage will consist of neon illuminated channel with polycarbonate faces. Letter/Logo Heights Tenant Type/Size Maximum Maximum Stacked Letter Letter Height Height or Logo Height Anchor Tenants60 inches 72 inches (>20,000 sq. ft.) Junior Anchor Tenants48 inches54 inches (10,000 – 20,000 sq. ft.) 36 inches as approved by Council Major Retail Tenants 36 inches42 inches (5,000 – 10,000 sq. ft.)24 inches as approved by Council Retail Tenants24 inches 36 inches (<5,000 sq. ft.) Sign Width and Area The proposed maximum sign width is 0.75 square feet per linear foot of store front lease space. Tenants will be able to achieve the maximum letter height based as tenant size as long as the sign is within the middle 75% of the lease space. Monument Signs The applicant is proposing a total of 5 monument signs. The proposed regulations are as follows: Maximum total height from grade: 8 feet (including sign base) o Maximum length for multi-tenant signs: 13 feet 6 inches o Maximum length for single tenant signs: 11 feet 6 inches o No minimum letter height o Identifier Signs The applicant is proposing to allow two additional attached signs for the Anchor Tenant to be used for product categories and store in store businesses Case No. Attachment A SP 06-401Page 1 (if applicable). These signs may not be used for promotional or seasonal advertising. COUNCIL ACTION: November 7, 2006; Approved (6-0): Motion was made to approve SP06- 401, Conditional Sign Permit for Jellico Square located at the northwest corner of West Southlake Boulevard and Randol Mill Avenue, limiting all tenants over 20,000 s.f. to a maximum letter/logo height of 60 inches; limiting junior anchor tenants between 10,000 s.f. and 20,000 s.f. to a maximum letter/logo height of 36 inches; limiting tenants of less than 10,000 s.f. to a maximum letter/logo height of 24 inches; the signs will have the company name only with no descriptive language and the design will be consistent with the Sprouts sign as discussed tonight; requiring the Sprouts signage to have no descriptive language except for what was shown tonight which those being individual letters with back-lighting and no white backing; eliminating monument signs #2A; requiring monument sign #1 to reference the office park only and not contain multi-tenant listings and the developer will look at the orientation of that sign; requiring monument signs #2B and #2C to comply with our current ordinances and will only have one tenant on each sign with no white backing and will have back lighting with individual letters; requiring the identifier signs on the Sprouts building may have product categories and will not include store in store businesses and will use the words as shown tonight; and requiring the developer to incorporate the name Jellico Square into the development. N:\Community Development\MEMO\SIGNS\2006\SP06-401 Jellico Square.doc Case No. Attachment A SP 06-401Page 2 Case No. Attachment B SP 06-401Page 1 Site Plan Case No. Attachment C SP 06-412Page 1 Elevations Case No. Attachment D SP 06-401Page 1 Proposed Signs Sign A Identifier Signs Signs B & C Case No. Attachment D SP 06-401Page 2 Case No. Attachment D SP 06-401Page 3 Monument Signs Case No. Attachment D SP 06-401Page 4 Case No. Attachment D SP 06-401Page 5 Case No. Attachment D SP 06-401Page 6 Sign Variance Application Case No. Attachment E SP 06-401Page 1 Case No. Attachment E SP 06-401Page 2