Item 9BCity of Southlake
Department of Planning
S T A F F R E P O R T
November 8, 2006
SP 06-401
CASE NO:
Conditional Sign Permit for Jellico Square
PROJECT:
REQUEST: This is a Conditional Sign Permit request for Jellico Square, located at the northwest
corner of West Southlake Boulevard and Randol Mill Avenue. The application
includes proposed regulations for attached signs and monument signs.
ACTION NEEDED: Final Memo.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Elevations and Sign Details
(E) Sign Variance Application and Proposed Sign Regulations
STAFF CONTACT: Ken Baker (748-8067) or Dennis Killough (748-8072)
Case No.
SP 06-401
BACKGROUND INFORMATION
APPLICANT/OWNER: Chandler Signs on behalf of Armstrong Development
PROPERTY SITUATION: The property address is 225 Randol Mill Avenue.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. A
summary of the requested sign regulations follows:
Attached Signs
All attached building signage will consist of neon illuminated channel with
polycarbonate faces.
Letter/Logo Heights
Tenant Type/Size Maximum Maximum Stacked Letter
Letter Height Height or Logo Height
Anchor Tenants60 inches 72 inches
(>20,000 sq. ft.)
Junior Anchor Tenants48 inches54 inches
(10,000 – 20,000 sq. ft.) 36 inches as
approved by
Council
Major Retail Tenants 36 inches42 inches
(5,000 – 10,000 sq. ft.)24 inches as
approved by
Council
Retail Tenants24 inches 36 inches
(<5,000 sq. ft.)
Sign Width and Area
The proposed maximum sign width is 0.75 square feet per linear foot of store
front lease space. Tenants will be able to achieve the maximum letter height
based as tenant size as long as the sign is within the middle 75% of the lease
space.
Monument Signs
The applicant is proposing a total of 5 monument signs. The proposed
regulations are as follows:
Maximum total height from grade: 8 feet (including sign base)
o
Maximum length for multi-tenant signs: 13 feet 6 inches
o
Maximum length for single tenant signs: 11 feet 6 inches
o
No minimum letter height
o
Identifier Signs
The applicant is proposing to allow two additional attached signs for the
Anchor Tenant to be used for product categories and store in store businesses
Case No. Attachment A
SP 06-401Page 1
(if applicable). These signs may not be used for promotional or seasonal
advertising.
COUNCIL ACTION: November 7, 2006; Approved (6-0): Motion was made to approve SP06-
401, Conditional Sign Permit for Jellico Square located at the northwest
corner of West Southlake Boulevard and Randol Mill Avenue, limiting all
tenants over 20,000 s.f. to a maximum letter/logo height of 60 inches;
limiting junior anchor tenants between 10,000 s.f. and 20,000 s.f. to a
maximum letter/logo height of 36 inches; limiting tenants of less than
10,000 s.f. to a maximum letter/logo height of 24 inches; the signs will have
the company name only with no descriptive language and the design will be
consistent with the Sprouts sign as discussed tonight; requiring the Sprouts
signage to have no descriptive language except for what was shown tonight
which those being individual letters with back-lighting and no white
backing; eliminating monument signs #2A; requiring monument sign #1 to
reference the office park only and not contain multi-tenant listings and the
developer will look at the orientation of that sign; requiring monument
signs #2B and #2C to comply with our current ordinances and will only
have one tenant on each sign with no white backing and will have back
lighting with individual letters; requiring the identifier signs on the Sprouts
building may have product categories and will not include store in store
businesses and will use the words as shown tonight; and requiring the
developer to incorporate the name Jellico Square into the development.
N:\Community Development\MEMO\SIGNS\2006\SP06-401 Jellico Square.doc
Case No. Attachment A
SP 06-401Page 2
Case No. Attachment B
SP 06-401Page 1
Site Plan
Case No. Attachment C
SP 06-412Page 1
Elevations
Case No. Attachment D
SP 06-401Page 1
Proposed Signs
Sign A
Identifier Signs
Signs B & C
Case No. Attachment D
SP 06-401Page 2
Case No. Attachment D
SP 06-401Page 3
Monument Signs
Case No. Attachment D
SP 06-401Page 4
Case No. Attachment D
SP 06-401Page 5
Case No. Attachment D
SP 06-401Page 6
Sign Variance Application
Case No. Attachment E
SP 06-401Page 1
Case No. Attachment E
SP 06-401Page 2