Item 9CCity of Southlake
Department of Planning & Development Services
S T A F F R E P O R T
August 1, 2007
SP 07-182
CASE NO:
Sign Variance for Cornerstone Plaza
PROJECT:
REQUEST: Shafer Plaza XXV, Ltd. is requesting a variance from the Sign Ordinance No. 704-C
regulations for maximum total height, maximum sign face height, and setback
requirements for monument signs. The subject property is the Cornerstone Plaza
shopping center, located at 2707, 2717, and 2729 East Southlake Boulevard.
At the June 19, 2007 City Council meeting, the applicant requested a second multi-
tenant monument sign along East Southlake Boulevard that would have required a
variance to setback regulations and street frontage regulations. City Council provided
recommendations at the meeting and tabled the variance request to July 17, 2007 to
allow the applicant time to revise the request. At the July 17, 2007 City Council
meeting, the applicant proposed one four-sided multi-tenant monument sign for the
whole shopping center (replacing the existing Shoe Pavilion monument sign). City
Council provided the following recommendations:
Item Applicant Response Attachment
1.Change the top of the sign to be more The monument structure has been Attachment D
traditional. revised to include a four sided square
structure with a pitched standing metal
roof to matching the existing awnings
in the development.
2.Provide a visual with the existing location A site plan showing the existing sign Attachment C
and new location. location, the proposed sign location,
and an alternate sign location has been
provided.
3.Move the sign to where the leasing sign is The leasing sign location is now shown Attachment C
located. as the alternate sign location on the site
plan.
4.Remove leasing information and shopping The shopping center name has been Attachment D
center name from the sign. removed. Leasing information will
remain, but will be displayed in the
designated sign face area (in place of a
tenant’s sign).
To allow the applicant time to revise the sign variance request, this item was tabled to
the August 7, 2007 City Council meeting. The applicant is now proposing one four-
Case No.
SP 07-182
sided multi-tenant monument sign for the site. The new proposed sign exceeds the
maximum total sign height and maximum sign face height for a monument sign on
Southlake Boulevard. The applicant is also requesting a variance to the setback
requirements. The specific variances requested are as follows:
Sign Regulation for monument signs Current Regulation Proposed Regulation
Maximum Total Sign Height 8 feet 16 feet
Maximum Sign Face Height 6 feet 6 feet 8 inches
Minimum Setback 12 feet 1 foot
ACTION NEEDED: Consider variance request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Previously Proposed Signs and New Proposed Sign
(E) Sign Variance Application
STAFF CONTACT: Ken Baker (748-8067) or Jay Narayana (748-8070)
Case No.
SP 07-182
BACKGROUND INFORMATION
APPLICANT/OWNER: Shafer Plaza XXV, Ltd.
PROPERTY SITUATION: The property address is 2707, 2717, and 2729 East Southlake Boulevard.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION: June 19, 2007; Tabled to July 11, 2007.
July 11, 2007; Tabled to August 7, 2007.
N:\Community Development\MEMO\SIGNS\2007\SP07-182R2 Cornerstone Plaza Multi-Tenant Sign.doc
Case No. Attachment A
SP 07-182Page 1
Case No. Attachment B
SP 07-182Page 1
Site Plan
Case No. Attachment C
SP 07-182Page 1
Previously Proposed Multi-Tenant Sign
Case No. Attachment D
SP 07-182Page 1
Case No. Attachment D
SP 07-182Page 2
Applicant Response Letter – July 30, 2007
Case No. Attachment D
SP 07-182Page 3
Proposed Monument Sign – Revised Rendering Received July 30, 2007
Case No. Attachment D
SP 07-182Page 4
Case No. Attachment E
SP 07-182Page 1