Item 4HCity of Southlake
Department of Planning & Development Services
S T A F F R E P O R T
July 11, 2007
SP 07-213
CASE NO:
Master Sign Plan for Southlake Town Square
PROJECT:
REQUEST: SLTS Block 22, L.P. is requesting approval of a Master Sign Plan for Block 22 of
Southlake Town Square. Block 22 is located at the northeast corner of the
intersection of Central Drive and East Southlake Boulevard. The proposed regulations
generally follow the previously approved conditional sign permits for Southlake Town
Square Phase 1 and for Block 23. The changes from the Phase I and Block 23
regulations are as follows:
Increased the maximum letter/logo height for upper store fascia signs from
o
10 inches to 12 inches,
Removed exposed neon lighting as an allowable type of illumination, and
o
Removed the exception to allow approval of non-conforming signs that
o
meet certain criteria at the staff level.
There are no sign plans associated with this request. The Master Sign Plan includes
written regulations only.
Consider Master Sign Plan request.
ACTION NEEDED:
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Proposed Sign Regulations
(E) Sign Variance Application
STAFF CONTACT: Ken Baker (748-8067)
Jenny Crosby (748-8195)
Case No. Attachment A
SP 07-213Page 1
BACKGROUND INFORMATION
OWNER/APPLICANT: SLTS Block 22, L.P.
PROPERTY SITUATION: Block 22 is located at the northeast corner of the intersection of Central Drive
and East Southlake Boulevard.
STAFF COMMENTS: The proposed sign regulations and application are attached to this report.
N:\Community Development\MEMO\SIGNS\2007\SP07-213 STS Block 22 Master Sign Plan.doc
Case No. Attachment A
SP 07-213Page 2
Case No. Attachment B
SP 07-213Page 1
Site Plan
Case No. Attachment C
SP 07-213Page 1
Proposed Regulations
SIGN REGULATIONS
In this P.U.D., the following sign regulations and standards shall be applicable and shall control to the
extent of any conflict with other sign regulations in the Sign Ordinance.
1.0Definitions
The following definitions shall be added:
Awning: A covering attached to a building or structure, erected in or over a window or door, and
usually supported by gravity and a metal frame.
Projection: The distance by which a sign extends over public property or beyond the building line.
Sign, Awning: “Awning Sign” means a sign consisting of one line of letters painted, placed or installed
upon the valance of any awning or canopy and an identification emblem, insignia, initial or other similar
feature painted, placed or installed elsewhere on any awning or canopy; provided, that any sign,
emblem, insignia, initial or other similar feature shall comply with all other appropriate provisions of
this title. Where steel canopies are used, the Awning Sign may consist of individually cut out metal
letters placed on the top of the canopy’s outside edge parallel to the face of the building.
Sign, Blade: Any sign, oriented perpendicular to the face of the building, identifying the name of the
business, affixed to or supported by a building or structure, which projects more than twelve inches
(12”) beyond the surface of that portion of the building or structure to which it is affixed or supported.
Sign, Building Blade: A primary Blade Sign permitted either: (a) in lieu of a Fascia Sign; and/or (b) at
a building corner.
Sign, Building Identification: Any sign stating the use and name given to the use of a building,
structure or area, when such use is permitted in the zone in which the sign is located.
Sign, Fascia: A sign affixed directly to the exterior wall or screening surface, confined within the limits
Case No. Attachment D
SP 07-213Page 1
thereof, and which projects from the surface less than twelve inches (12”) at all points, and located
either: (a) above the first floor storefront, and below the second level windows; or (b) where
permitted, above the upper story windows and below the next level windows or building parapet, as
applicable. Fascia Signs are displayed parallel to the face of the building, and identify the name of the
business.
Sign, Pedestrian Blade: A secondary Blade Sign which indicates use or business name and/or logo,
located at least seven feet (7’) above ground.
2.0Maximum Letter/Logo Height
Except as otherwise provided, lettering size shall be determined by the maximum sign area allowed.
Lettering on the following types of Signs shall not exceed the maximum size indicated:
Building Blade Sign - twelve inches (12”)
Pedestrian Blade Sign - eight inches (8”)
First Floor Window/
Awning Sign - twelve inches (12”)
Upper Store Fascia Sign - twelve inches (12”)
(multiple occupancy bldg) (this was amended to 12” in Grand Avenue
Upper Story Window/
Awning Sign - four inches (4”)
3.0Maximum Area
The total area of all signs displayed on a building wall which faces a street, drive or parking area shall
not exceed one (1) square foot for each foot of building width facing the street, drive or parking area.
Size of the following types of Signs shall not exceed the maximum area indicated:
Fascia Sign - thirty (30) sq. ft.
Building Blade Sign - twelve (12) sq. ft.
Pedestrian Blade Sign - four (4) sq. ft.
The area of all faces of a Blade Sign shall be included in determining the area of the sign, except where
two (2) such faces are placed back to back and are at no point more than two (2) feet from one
another, in which case the area of the Blade Sign shall be taken as the area of a single face if the two
(2) faces are of equal area, or as the area of the larger face if the two (2) faces are of unequal area.
For multi-story buildings, the Maximum Area shall be permitted only for signs displayed between the
sidewalk and a height of twenty feet (20’) on any building wall. The total area of all signs displayed
above the twenty foot (20’) height limit shall be: (a) for permitted Fascia Signs, one- half (0.5) square
foot for every one foot (1’) of width of building or lease space; and (b) for Window Signs and Awning
Signs, limited to signage which does not obscure more than twenty-five percent (25%) of the total
window area.
4.0Number of Signs
– Within the P.U.D. the following number of signs shall be permitted.
Case No. Attachment D
SP 07-213Page 2
First Floor
a. – There shall be permitted up to a combination of two (2) of the following three
(3) types of signs per use. On each building wall which faces a street, drive, or parking area:
(a) one (1) Fascia Sign or one (1) Building Blade Sign; and (b) one (1) Pedestrian Blade Sign,
with all such signs subject to the area requirements. A Building Blade Sign shall be permitted
at a building corner in addition to permitted Fascia Signs, provided such sign is erected at a
135º angle to the building corner.
Above the First Floor
b. – For lease space above the first floor, one (1) Window Sign or (1)
Awning Sign at every other window shall be permitted. In addition, one (1) Fascia Sign may be
permitted on facades of fifty feet (50’) or more in length.
5.0Illumination
Examples of permitted first floor signs include:
Exterior illuminated (by externally mounted spot lighting)
Silhouette Lighting (e.g., neon illumination behind a solid, opaque letter)
Up lighting (e.g., projecting fixtures attached to the building under the letters)
Sign box panel with push through letters, internally illuminated
Neon signs will be reviewed on an individual basis. If the neon contributes decoratively to the
environment and does not create a presence which diminishes attention to its neighbors, approval will
be considered.
Illumination of signs shall be designed, located, shielded and directed in such a manner that the light
source is fixed and is not directly visible from, and does not cast glare or direct light from artificial
illumination upon, any adjacent public right-of-way, surrounding property, residential property or
motorist’s vision.
Attached signs may not be illuminated by internally illuminated, face lit channel cut letters.
Awnings, Awning Signs, Window Signs and Signs above the first floor shall not be permitted to be
illuminated.
6.0Signs over/on ROW
– Blade Signs shall not be higher than the eave line or parapet wall of the top of
the principal building; shall be a minimum of seven feet (7’) above grade when located adjacent to or
projecting over a pedestrian way; and shall not extend more than four feet (4’) from the building wall to
which they are attached, except where such sign is an integral part of an approved canopy or awning.
7.0Temporary Signs Exempt from Permit
a.Window Signs –
Window signs are permitted to obscure up to one hundred percent (100%) of
the total window area, provided that no such sign may be displayed for a period longer than
120 days.
Case No. Attachment D
SP 07-213Page 3
b.Construction Barricades
– Signage on a construction barricade shall be permitted along each
building or lease space frontage for sites under construction, provided that:
No such barricade shall be located within twenty-five feet (25’) of a public right-of-way;
and
Such signs may be erected and maintained only for a period beginning not earlier than five
(5) days prior to commencement of construction and shall be removed upon termination of
construction, with the total of such period not to exceed 120 days.
8.0Intentionally Deleted
Case No. Attachment D
SP 07-213Page 4
Sign Variance Application
Case No. Attachment E
SP 07-213Page 1
Case No. Attachment E
SP 07-213Page 2