Item 9ACity of Southlake
Department of Planning & Development Services
S T A F F R E P O R T
June 13, 2007
SP 07-181
CASE NO:
Sign Variance for Edwin Watts Golf
PROJECT:
REQUEST: This is a variance request from the Sign Ordinance No. 704-C regulations for letter
height for attached signs. The subject property is located at 2801 East S.H. 114 in
Gateway Plaza. Although the property is a part of the Gateway Plaza shopping center,
it is not within the boundaries of the Gateway Plaza Phase I and Phase II Conditional
Sign Permits and Sign Ordinance No. 704-C applies.
The applicant is requesting two signs with 30.25 inch letters – one on the north
elevation facing S.H. 114 and the second on the east elevation. Under Sign Ordinance
No. 704-C, the applicant is permitted 28.5 inch letters on the north elevation and 14
inch letters on the east elevation. The specific variance requested is as follows:
Sign Ordinance No. 704-C Regulations
Sign Regulation Current Regulation Proposed Regulation
Maximum Letter Height 28.5 inches (north elevation) 30.25 inches
14 inches (east elevation)
Gateway Plaza Conditional Sign Permit Regulations
(For Retailers Under 15,000 Square Feet)
Sign Regulation Phase I Regulation Phase II Regulation
Maximum Letter Height 36 inches 30 inches
ACTION NEEDED: Consider variance request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Proposed Sign
(E) Adjacent Signs in Gateway Plaza
(F) Sign Variance Application
STAFF CONTACT: Ken Baker (748-8067) or Jenny Crosby (748-8195)
Case No.
SP 07-181
BACKGROUND INFORMATION
APPLICANT: Quality Sign Company
OWNER: Edwin Watts Golf
PROPERTY SITUATION: The property address is 2801 East S.H. 114 in Gateway Plaza.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
N:\Community Development\MEMO\SIGNS\2007\SP07-181 Edwin Watts Golf.doc
Case No. Attachment A
SP 07-181Page 1
Case No. Attachment B
SP 07-181Page 1
Site Plan
~145 ft to
curb
~95 ft to curb
Case No. Attachment C
SP 07-181Page 1
Proposed Signs
Case No. Attachment D
SP 07-181Page 1
Case No. Attachment D
SP 07-181Page 2
Case No. Attachment D
SP 07-181Page 3
Case No. Attachment D
SP 07-181Page 4
East Elevation Sign By Code For Comparison
(sign with 14 inch letters)
Case No. Attachment D
SP 07-181Page 5
Case No. Attachment D
SP 07-181Page 6
Adjacent Signs in Gateway Plaza
Case No. Attachment E
SP 07-181Page 1
Case No. Attachment E
SP 07-181Page 2
Case No. Attachment E
SP 07-181Page 3
Sign Variance Application
Case No. Attachment F
SP 07-181Page 1