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Item 9BCity of Southlake Department of Planning & Development Services S T A F F R E P O R T May 9, 2007 SP 07-143 CASE NO: Sign Variance for the Fergie Verizon Mobile VIP Tour at the Verizon PROJECT: Experience Store REQUEST: This is a variance request from the Sign Ordinance No. 704-C regulations for sandwich board signs and window signs at the Verizon Experience Store. The subject property is located at 1450 Main Street in Southlake Town Square. The purpose of the variance request is to allow additional signage for two events: the Fergie Fashion and Music Pre- Event on Saturday, June 2, 2007 and the Fergie Acoustic Performance and Autograph Signing on Wednesday, June 6, 2007. The applicant is requesting approval of windows signs that will cover up to 50% of the window area and 2 sandwich board signs. Under the ordinance, window signs may not exceed 10% of the window area and only 1 sandwich board sign is allowed per tenant. The proposed signs will be displayed from Wednesday, May 30 through Thursday, June 7. The applicant has provided additional information on the events, which is included in Attachment D. The Public Works Department and the Department of Public Safety have reviewed and approved the applicant’s proposal. Southlake Town Square has also approved the proposal. The specific variances requested are as follows: Sign Regulation Current Regulation Proposed Regulation Window Sign Up to 10% of window area Up to 50% of window area Coverage Number of 1 per tenant 2 signs Sandwich Board Signs ACTION NEEDED: Consider variance request. ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Plan (D) Examples of Proposed Signs (E) Sign Variance Application STAFF CONTACT: Ken Baker (748-8067) or Jenny Crosby (748-8195) Case No. SP 07-143 BACKGROUND INFORMATION APPLICANT/OWNER: Terri Parworth on behalf of Verizon Communications PROPERTY SITUATION: The property address is 1450 Main Street. The property is located in Southlake Town Square. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. N:\Community Development\MEMO\SIGNS\2007\SP07-143 Verizon Fergie Events.doc Case No. Attachment A SP 07-143Page 1 Case No. Attachment B SP 07-143Page 1 Site Plan Case No. Attachment C SP 07-143Page 1 Proposed Signs The “Royal Guards” will be people dressed as royal guards to assist with crowd control. Case No. Attachment D SP 07-143Page 1 Case No. Attachment D SP 07-143Page 2 Case No. Attachment D SP 07-143Page 3 Sign Variance Application Case No. Attachment E SP 07-143Page 1 Case No. Attachment E SP 07-143Page 2 Case No. Attachment E SP 07-143Page 3