Item 9BCity of Southlake
Department of Planning & Development Services
S T A F F R E P O R T
May 9, 2007
SP 07-143
CASE NO:
Sign Variance for the Fergie Verizon Mobile VIP Tour at the Verizon
PROJECT:
Experience Store
REQUEST: This is a variance request from the Sign Ordinance No. 704-C regulations for sandwich
board signs and window signs at the Verizon Experience Store. The subject property is
located at 1450 Main Street in Southlake Town Square. The purpose of the variance
request is to allow additional signage for two events: the Fergie Fashion and Music Pre-
Event on Saturday, June 2, 2007 and the Fergie Acoustic Performance and Autograph
Signing on Wednesday, June 6, 2007. The applicant is requesting approval of windows
signs that will cover up to 50% of the window area and 2 sandwich board signs. Under
the ordinance, window signs may not exceed 10% of the window area and only 1
sandwich board sign is allowed per tenant. The proposed signs will be displayed from
Wednesday, May 30 through Thursday, June 7. The applicant has provided additional
information on the events, which is included in Attachment D. The Public Works
Department and the Department of Public Safety have reviewed and approved the
applicant’s proposal. Southlake Town Square has also approved the proposal. The
specific variances requested are as follows:
Sign Regulation Current Regulation Proposed Regulation
Window Sign Up to 10% of window area Up to 50% of window area
Coverage
Number of 1 per tenant 2 signs
Sandwich Board
Signs
ACTION NEEDED: Consider variance request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Examples of Proposed Signs
(E) Sign Variance Application
STAFF CONTACT: Ken Baker (748-8067) or Jenny Crosby (748-8195)
Case No.
SP 07-143
BACKGROUND INFORMATION
APPLICANT/OWNER: Terri Parworth on behalf of Verizon Communications
PROPERTY SITUATION: The property address is 1450 Main Street. The property is located in Southlake
Town Square.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
N:\Community Development\MEMO\SIGNS\2007\SP07-143 Verizon Fergie Events.doc
Case No. Attachment A
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Case No. Attachment B
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Site Plan
Case No. Attachment C
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Proposed Signs
The “Royal Guards” will be people dressed as royal guards to assist with crowd control.
Case No. Attachment D
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Case No. Attachment D
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Case No. Attachment D
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Sign Variance Application
Case No. Attachment E
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Case No. Attachment E
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Case No. Attachment E
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