Item 9ACity of Southlake
Department of Planning & Development Services
S T A F F R E P O R T
February 14, 2007
SP 07-046
CASE NO:
Sign Variance for Atlantis Scuba
PROJECT:
REQUEST: This is a variance request from the Sign Ordinance No. 704-C letter height regulations
for attached signs. The subject property is located at 1959 West Southlake Boulevard,
Suite 130 in Players Circle Addition. The applicant is proposing to move his existing
sign in the Southlake Marketplace shopping center to his new business location in
Players Circle. The applicant’s existing sign has 24 inch letters and the permitted
letter/logo height for his new location in Players Circle is 14 inches. The proposed sign
complies with the sign area and sign width requirements and will be located on the east
elevation of the building.
Approval of a variance is needed to receive a sign permit for the proposed sign. The
specific variance requested is as follows:
Sign Regulation Current Regulation Proposed Regulation
Maximum Letter Height 14 inches 24 inches
ACTION NEEDED: Consider variance request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Proposed Sign
(E) Adjacent Signs
(F) Sign Variance Application
STAFF CONTACT: Ken Baker (748-8067) or Dennis Killough (748-8072)
Case No.
SP 07-046
BACKGROUND INFORMATION
APPLICANT/OWNER: Kevin Harmon, Atlantis Scuba
PROPERTY SITUATION: The property address is 1959 West Southlake Boulevard, Suite 130. The
building is located in the Players Circle Addition development.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
N:\Community Development\MEMO\SIGNS\2007\SP07-046 Scuba (Players Circle).doc
Case No. Attachment A
SP 07-046Page 1
Case No. Attachment B
SP 07-046Page 1
Site Plan
Proposed Sign
(24 inch letters)
Case No. Attachment C
SP 07-046Page 1
Proposed Sign
Case No. Attachment D
SP 07-046Page 1
Case No. Attachment D
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View from Myers Meadow Entrance across Southlake Boulevard
Proposed Sign Location
Case No. Attachment D
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Sign at Previous Location in Southlake Marketplace
Case No. Attachment D
SP 07-046Page 4
Adjacent Signs
24 inch letters;
Variance granted February 2006
18 inch letters;
Variance granted September 2006
Case No. Attachment E
SP 07-046Page 1
18 inch letters;
Variance granted November 2006
Case No. Attachment E
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Sign Variance Application
Sign Variance Demonstration for Atlantis Scuba LLC
Dear Members of the Board:
My existing sign was granted a variance in 2001 by the City of Southlake. Our letter height of 24” was
fine then, however, the formula for figuring the maximum square footage of the sign was extremely
restrictive, hence the variance.
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As of January 25, 2007 we have moved 300’ to the Pavilion Plaza. In the meantime, a new sign ordnance
has been adopted. While our existing sign does meet the area requirements of the new ordnance, the letter
height permitted is 16”.
I would ask the members of the Board to allow me to utilize my current signage at our new location in
Pavilion Plaza, otherwise I shall have to build a completely new and smaller sign. The owner of the
property and I believe the current sign would be a tasteful, welcome addition to Pavilion Plaza and aid the
residents of Southlake in locating their local scuba diving store in a timely and safe manner. The owner of
Pavilion Plaza has given me written permission to utilize the existing sign pending approval by the City.
My feeling is that persons traveling westbound on Southlake Boulevard would appreciate its slightly larger
height as the angle of the front of the building to the road is not exactly ideal. Were the sign any smaller,
citizens might spend more time trying to read the sign and less attention to the traffic to their immediate
front.
Within the bounds of good taste, I’d like to make it as easy as possible for the citizens of Southlake to find
their only scuba shop. I believe my current signage addresses these concerns.
Thank you for your consideration,
Kevin Harmon
Atlantis Scuba LLC
Case No. Attachment F
SP 07-046Page 1