Item 9ACity of Southlake
Department of Planning
S T A F F R E P O R T
January 31, 2007
SP 06-401A
CASE NO:
Amendment to theConditional Sign Permit for Jellico Square
PROJECT:
REQUEST: This is an amendment request from the Conditional Sign Permit for Jellico Square,
located at the northwest corner of West Southlake Boulevard and Randol Mill Avenue.
The proposed amendment is limited to the monument sign regulations and designs. The
specific modifications are as follows:
Sign Regulation Approved Regulation Proposed Regulation
Maximum Sign Height 6 feet 6 inches 7 feet
Number of Tenants per One tenant per sign Four tenants per sign
Sign
At the January 16, 2007 City Council meeting, the applicant was asked to reconsider
the white backing for the tenant panels and to change the letters to cut, back lit letters
directly on the brick. In response, the applicant is proposing dark barking for the tenant
panels. The applicant has submitted a new sign drawing which is included in
Attachment E.
ACTION NEEDED: Consider amendment request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Previously Proposed Sign Details
(E) Revised Sign Drawing
(F) Sign Variance Application
STAFF CONTACT: Ken Baker (748-8067) or Dennis Killough (748-8072)
Case No.
SP 06-401A
BACKGROUND INFORMATION
APPLICANT/OWNER: Chandler Signs on behalf of Armstrong Development
PROPERTY SITUATION: The property address is 225 Randol Mill Avenue.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. A
summary of the requested sign regulations follows:
City Council Approved Monument Sign Regulations and Applicant’s
Proposal (in italics)
City Council approved a total of four monument signs, one along Southlake
Boulevard at the west entry drive, one at the corner of Southlake Boulevard
and Randol Mill Avenue, and two along Randol Mill Avenue. Specifically, City
Council:
Eliminated one of the signs along Randol Mill Avenue. The applicant is
o
complying with this request.
Required the sign in the office portion of the development to reference
o
the office park only and not contain multi-tenant listings. Council also
asked the applicant to look at the orientation of this sign. The office
monument sign is consistent with the Council motion in that it only
references the office park and does not contain multi-tenant listings.
However, the applicant has not reoriented this sign.
Required the sign along Southlake Boulevard and the sign on Randol
o
Mill Avenue (in the retail portion of the development) to comply with
Sign Ordinance No. 704-B. Council also required that the signs only
have one tenant on each sign, have no white backing, and have back
lighting with individual letters. At the January 16, 2007 City Council
meeting, the applicant was asked to reconsider the white backing for the
tenant panels and to change the letters to cut, back lit letters directly on
the brick. These two proposed signs do not comply with the height
requirements of Sign Ordinance No. 704-B: the signs are 6 inches too
tall due to the 6 inch sign cap on each sign. The applicant is also
requesting 3 additional tenant panels on the signs. The applicant is
proposing internal LED illumination for the “Sprouts” portion of the
signs. The revised sign drawing is included in Attachment E.
N:\Community Development\MEMO\SIGNS\2006\SP06-401A Jellico Square Revision2.doc
Case No. Attachment A
SP 06-401APage 1
Case No. Attachment B
SP 06-401APage 1
Originally Submitted Site Plan
Case No. Attachment C
SP 06-401APage 1
New Site Plan (Removes Sign #2A)
Case No. Attachment C
SP 06-401APage 2
Originally Proposed Monument Signs
Case No. Attachment D
SP 06-401APage 1
Previously Proposed Monument Signs – January 16, 2007 City Council Meeting
(The Jellico Square Office Park sign and Chase sign are consistent with previous Council approval)
Case No. Attachment D
SP 06-401APage 2
Previously Proposed Monument Signs – January 16, 2007 City Council Meeting
(Signs are not consistent with previous City Council approval because the signs are 6 inches too tall and
the signs have panels for three additional tenants.)
Case No. Attachment D
SP 06-401APage 3
New Monument Sign Drawing – Signs 2B and 2C
#2B
and
#2C
Case No. Attachment E
SP 06-401APage 1
Sign Variance Application
Case No. Attachment F
SP 06-401APage 1