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Item 9CCity of Southlake Department of Planning S T A F F R E P O R T January 10, 2007 SP 07-002 CASE NO: Variance to the Shops of Southlake Conditional Sign Permit for Starpower PROJECT: Home Entertainment Systems REQUEST: This is a variance request from the Shops of Southlake Conditional Sign Permit requirements for logo height for Starpower Home Entertainment Systems. Starpower is located at 1431 East Southlake Boulevard, Suite 511. The applicant is proposing a total of four signs with a maximum logo height of 50 inches on the north, west, and east elevations and 26.5 inches on the northwest elevation. The proposed letter height on all four signs is 18 inches or less. Under the existing Conditional Sign Permit, tenants less than 300 feet from the right-of-way and under 15,000 square feet in size are permitted a maximum letter height and logo height of 18 inches. The Conditional Sign Permit allows one sign on each façade visible from a street or internal driveway. Sign Regulation Current Regulation Proposed Regulation Maximum Letter/ 18 inches 50 inch logo (north, west, and east Logo Height façade) 26.5 inch logo (northwest façade) ACTION NEEDED: Consider variance request. ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Plan (D) Sign Details (E) Sign Variance Application STAFF CONTACT: Ken Baker (748-8067) or Dennis Killough (748-8072) Case No. SP 07-002 BACKGROUND INFORMATION APPLICANT: Starpower Home Entertainment OWNER: Carroll/1709 Ltd. PROPERTY SITUATION: The subject lease space is located at is located at 1431 East Southlake Boulevard, Suite 511 in the Shops of Southlake retail center. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. N:\Community Development\MEMO\SIGNS\2007\SP07-002 Starpower.doc Case No. Attachment A SP 07-002Page 1 Case No. Attachment B SP 07-002Page 1 Site Plan Sign B Sign A Sign D Sign C Starpower Case No. Attachment C SP 07-002Page 1 Proposed Signs Case No. Attachment D SP 07-002Page 1 Sign A – Northwest Elevation Case No. Attachment D SP 07-002Page 2 Signs B, C, and D - North, West, and East Elevations Case No. Attachment D SP 07-002Page 3 Sign B - North Elevation Sign A - Northwest Elevation Case No. Attachment D SP 07-002Page 4 Sign D - West Elevation Sign D - West Elevation (Close-Up) Case No. Attachment D SP 07-002Page 5 Signs with 18 Inch Letters (for comparison) Case No. Attachment D SP 07-002Page 6 Case No. Attachment D SP 07-002Page 7 Sign Variance Application Demonstration Please demonstrate that the following conditions are applicable to the requested sign variance: 1.That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. The literal enforcement of the sign regulation will unnecessarily result in a hardship for Starpower. In addition to the hardship related to maintaining the Starpower trademark, the resulting signage will be unsightly and result in the letters to be unreadable and/or confusing to the people of Southlake. 2.That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. The architecture of this particular building and its size proves to be awkward and unsightly with the existing sign regulations. When considering the extent of Starpower’s store front size, the slender, nine letters of the Starpower logo prove to be inconsistent with both the architecture of the building as well as the high end use of Starpower (see elevations for 18” letters only in the included elevation). 3.That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. The signage is scaled to improve the overall aesthetics of the property. The quality and design of the logo is designed to communicate a luxury brand. Included are the elevations showing the quality logo and the proposed signage. The signage will not injure or lessen the importance of any other adjacent signage or property. 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. The proposed variance is a quality that is consistent with the intent of the City of Southlake pursuant to the conditional sign permit. Case No. Attachment E SP 07-002Page 1