Item 9A
Department of Planning & Development Services
S T A F F R E P O R T
October 13, 2010
SV10-021
CASE NO:
Sign Variance for Chase Bank, 1700 E. Southlake Boulevard
PROJECT:
REQUEST: On behalf of Chase Bank located at 1700 E. Southlake Blvd., being the northwest
corner of E. Southlake Boulevard and Village Center Drive, NW Sign Industries is
requesting variances to the logo height for the attached signs on the east and south
facades of the building. These signs will replace the existing signs in an effort to
improve visibility of the banks location. Sign #1 faces Village Center Drive (east
façade) and Sign #2 faces E. Southlake Blvd (south façade). The specific details are
as follows:
Location Sign Reg. Permitted Existing Requested
Sign #1 – Max letter 129 feet from 12 inches 18 inches
facing Village height for edge of (complies)
Center Drive distance >100 pavement allows
(east façade) feet (distance = for 19 inch letters
129 feet)
Max logo height 23.75 inches 16 inches 24 inches or
125% of the (125% x 19) 126%
max permitted
letter height
Sign #2 – Max letter 100 feet from 12 inches 18 inches
facing E. height for edge of (complies)
Southlake distance = 100 pavement allows
Blvd (south feet for 18 inches
façade)
Max logo height 22.5 inches 16 inches 24 inches or
125% of the (125% x 18) 133% as
permitted letter calculated by
height regulation
ACTION NEEDED: Consider approval of sign variance requests
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Proposed Signs
(E) Sign Variance Application
STAFF CONTACT: Ken Baker (748-8067)
Case No.
SV10-021
BACKGROUND INFORMATION
OWNER: Chase Bank
APPLICANT: NW Sign Industries
PROPERTY SITUATION: The property is located at 1700 E. Southlake Blvd. in Village Center.
HISTORY: There is no history for this location.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
CITY COUNCIL ACTION:
Case No. Attachment A
SV10-021Page 1
Case No. Attachment B
SV10-020Page 1
Location
Case No. Attachment C
SV10-020Page 1
Existing Signs
Sign #1 facing internal driveway
Sign #2 facing Southlake Blvd
Case No. Attachment D
SV10-020Page 1
Proposed Signs
Both signs are proposed to be the same
size – 18 inch letters w/24 inch logo
Case No. Attachment D
SV10-020Page 2
Case No. Attachment D
SV10-020Page 3
Sign Variance Application
Case No. Attachment E
SV10-020Page 1