Item 9B
Department of Planning & Development Services
S T A F F R E P O R T
September 1, 2010
CASE NO: SV10-017
PROJECT: Amendment to the Bicentennial Retail Plaza Conditional Sign Permit for
Aleda’s Pizza
REQUEST:
Sign-A-Rama, on behalf of Aleda’s Pizza, is requesting an amendment to the
Bicentennial Retail Plaza Conditional Sign Permit for Aleda’s Pizza located at 410
West Southlake Boulevard, Suite 110. The Conditional Sign Permit requires “some
uniformity of fonts and colors” for attached signs within the development. Due to
this requirement, all sign permits issued to date for this building have had white
lettering with italicized font. The applicant is proposing red letters with a non-
italicized font for trademark purposes.
The specific variance is as follows:
Sign Regulation Current Regulation Proposed Sign
Font color and style White italics Red “normal” font
ACTION NEEDED: Consider amendment request
ATTACHMENTS:
(A) Background Information
(B) Vicinity Map
(C) Proposed Sign – Link to PowerPoint Presentation
(D) Application
STAFF CONTACT:
Ken Baker (817)748-8067
Jenny Crosby (817)748-8195
Case No.
SV10-017
BACKGROUND INFORMATION
OWNER:
Southlake Oaks, LLC
APPLICANT:
Sign-A-Rama on behalf of Aleda’s Pizza
PROPERTY SITUATION:
The property is located at 410 West Southlake Boulevard, Suite 110.
HISTORY:
September 2006 – A sign variance was approved for Bicentennial
Plaza (SP06-362) which included conditional regulations for maximum
letter height for attached signs; distance between monument signs;
and minimum monument setback. City Council granted the three
requested variances but noted that other than the variance on the letter
heights, the attached signage would meet all other regulations of the
sign ordinance and there would be some uniformity of fonts and colors.
In addition, City Council required the monument signs be brought back
for separate approval.
April 2008 – The monument signs were approved by Council.
COUNCIL ACTION:
STAFF COMMENTS:
The sign criteria, site plan, and application are attached to this report.
Case No. Attachment A
SV10-017 Page 1
Aleda’s Pizza
Case No. Attachment B
SV10-017 Page 1
Site Plan
Case No. Attachment C
SV10-017 Page 1
Proposed Sign
Case No. Attachment C
SV10-017 Page 2
Application
Case No. Attachment D
SV10-017 Page 1