Item 9B
Department of Planning & Development Services
S T A F F R E P O R T
September 15, 2010
CASE NO: SV10-019
PROJECT:Sign Variance for Sleep Number by Select Comfort
REQUEST:
This is a variance request from the Shops of Southlake Conditional Sign Permit
requirements for maximum logo and letter height for an attached sign on a lease space
less than 10,000 square feet and less than 301 feet from the public right-of-way. The
subject property is located at 1251 East Southlake Boulevard, Ste. 339, which is in the
Shops of Southlake retail development on the southeast corner of Southlake Boulevard
and Carroll Avenue. The applicant is proposing attached signs that include logos which
exceed the maximum height regulation for the north and east elevations. The Shops of
Southlake Conditional Sign Permit allows a maximum logo and letter height of 18
inches for this lease space.
Approval of a variance is needed to receive sign permits for these signs. The specific
variances requested are as follows:
Sign Regulation Current Regulation Proposed Regulation
Maximum Logo & 18 inches 49 ¼ inches – Logo on north
Letter Height elevation
26 ¼ inches – Logo on east
elevation
ACTION NEEDED:
Consider sign variance request.
ATTACHMENTS:
(A) Background Information – LINK TO PRESENTATION
(B) Vicinity Map
(C) Site Plan
(D) Sign Details
(E) Sign Variance Application
STAFF CONTACT:
Lorrie Fletcher (748-8069)
Ken Baker (748-8067)
Case No.
SV10-019
BACKGROUND INFORMATION
Cencor Realty Services
APPLICANT/OWNER:
PROPERTY SITUATION: The property address is 1251 East Southlake Boulevard, Ste 339. The building
is located in the Shops of Southlake retail center.
HISTORY: The Conditional Sign Permit for the Shops of Southlake was approved by
City Council October 18, 2005.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. The
following variance from the Shops of Southlake Conditional Sign Permit is
requested:
Maximum Logo Height: Tenants Under 10,000 square feet < 301 feet from
the ROW are allowed a maximum logo height of 18 inches.
The applicant is requesting one sign on the north elevation facing Southlake
Boulevard and one sign on the east elevation facing the internal drive.
COUNCIL ACTION:
N:\Community Development\MEMO\SIGNS\Conditional Sign Permits\Shops of Southlake\SV10-019.Sleep Number\Report\SV10-019.9-21-10.docx
Case No. Attachment A
SV10-019Page 1
Case No. Attachment B
SV10-019Page 1
Site Plan
Case No. Attachment C
SV10-019Page 1
Proposed Signs
North Elevation
East Elevation
Case No. Attachment D
SV10-019Page 1
North Elevation
Logo = 49 ¼ inches
Letter Height = 15 inches
East Elevation
Logo = 26 ¼ inches
Letter Height = 8 inches
Case No. Attachment D
SV10-019Page 2
Sign Variance Application
Case No. Attachment E
SV10-019Page 1