Item 10A
Sign Ordinance Revisions for Logos September 21, 2010
Current Regulations (Attached Signs)
Logos are currently allowed to be 125% of the maximum allowed letter height
Bratton Photography Example:
Business is permitted 16 inch letters
Sign has 9 inch letters
Business is still permitted a 20 inch logo
Revise Logo Regulations?
Options:
Keep current regulation
Reduce maximum logo height to maximum allowed letter height
Prohibit logos
Recent Logo Trends
Reviewed last 100 sign permits issued for permanent attached signs
40 signs (40%) had logos
30 signs (75%) had larger logos than letters
Logos varied from 13% of letter height to 275% of letter height
On average, logos were 151% of letter height
Recent Logo Trends
Of the 40 signs that had logos:
9 signs were approved by variance
An additional 10 signs were subject to a Conditional Sign Permit or Master Sign Plan
Of the remaining 21 signs, 12 would have required a variance if logo size was limited to 100% of allowable letter height
Additional Considerations
Conditional Sign Permits and Master Sign Plans
New tenants moving into existing retail/office developments
Allowable area also limits maximum letter/logo height in some instances
Logos on monument signs
Recent Logo Examples (Attached Signs)
*Would have required a variance if logo size is reduced to letter size
*Would have required a variance if logo size is reduced to letter size
14” dog logo
14” letters (“F” and “I”)
*Would have required a variance if logo size is reduced to letter size
20” logo
16” letters
*Would have required a variance if logo size is reduced to letter size
*Approved by variance
*Approved by variance
*Approved by variance
Southeast
South
West
Additional Examples
*Would have required a variance if logo size is reduced to letter size
Back
Back
*Would have required a variance if logo size is reduced to letter size
*Would have required a variance if logo size is reduced to letter size
Monument Sign Logo Examples
Questions?