Item 9A
Department of Planning & Development Services
S T A F F R E P O R T
August 11, 2010
CASE NO:SV10-012
PROJECT:Sign Variance for All-Star Orthopaedics & Therapy
REQUEST:
On behalf of East Southlake #2, Ltd., Identitec is requesting approval of a variance to
the Sign Ordinance as amended for attached signs as well as an amendment to a
previously approved sign variance for an existing monument sign. The applicant is
requesting a total of three attached signs for All-Star Orthopaedics & Therapy, located
at 910 E. Southlake Boulevard, Suite 155. The tenant has one attached building sign
approved for the south elevation facing East Southlake Boulevard. The applicant is
requesting two additional attached building signs on the east elevation facing the
internal drive. The tenant offers two services – orthopaedic consultation and physical
therapy – and has a separate entrance for each on the east side of the building. As
such, the applicant is requesting a separate sign for each entrance. Under Sign
Ordinance 704-D, only one sign is allowed per elevation with two signs maximum per
lease space.
In addition, the applicant is requesting an amendment to the previous approval of
the existing monument sign. The monument sign was allowed to exceed the
maximum height regulations with the stipulations that a 24” planter box be added,
the number of tenants on the sign be limited to five, requiring the letters on the sign
to match those on the monument sign for 900 E. Southlake Blvd in color and font,
and limiting the letters to a maximum of 4 inches. The applicant is requesting to
increase the letter size to 5 inches and limit the number of tenants listed on the sign
to four.
The specific proposed sign variances are as follows:
Sign Sign Ordinance Previous Proposed Regulation
Regulation 704-D Council
Approval
Number of One attached building NA Two attached building
Attached Signs sign per tenant per signs facing the
street front with a internal drive; three
maximum of two signs signs per tenant/lease
per tenant/lease space. space.
Maximum Letter No maximum letter 4 inches 5 inches
Height on height specified
Monument Sign
Case No.
SV10-012
Sign Sign Ordinance Previous Proposed Regulation
Regulation 704-D Council
Approval
Number of 6 sign panels 5 tenants 4 tenants
Tenants Listed
on Monument
Sign
ACTION NEEDED: Consider sign variance approval
ATTACHMENTS:
(A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Approved Sign and Proposed Signs
(E) Sign Variance Application
STAFF CONTACT:
Jenny Crosby (748-8195)
Ken Baker (748-8067)
Case No.
SV10-012
BACKGROUND INFORMATION
APPLICANT:
Identitec
OWNER:
East Southlake #2, Ltd.
PROPERTY SITUATION:
The property address is 910 E. Southlake Blvd.
STAFF COMMENTS:
The specific sign criteria, site plan and application are attached to this report.
STRATEGIC LINK:
Quality Development
HISTORY:
June 7, 2005 – A conditional sign permit (SP05-125) was approved by City
Council allowing 3 signs on the south façade of the building located at 900 E.
Southlake Boulevard.
January 6, 2009 – A conditional sign permit (SP08-199) was approved by City
Council allowing 3 signs on the south façade of the building located at 910 E.
Southlake Boulevard. The stipulations were that the signs look identical in
terms of color and font to the signs of the adjacent building at 900 E. Southlake
Boulevard.
October 6, 2009 – City Council approved SV09-018 (4-2), a variance to
allow a monument sign with a 9 ft. 1 in. total height; requiring a 24” planter
box with 18” extension on both sides of the sign and made of materials that
compliment the sign and/or building; limiting the number of tenants on the
sign to five (5); requiring the letters on the sign to match those on the
monument sign for 900 E. Southlake Blvd in color, font, and maximum 4”
letter size; and, requiring maintenance of the plant material in perpetuity.
COUNCIL ACTION:
Case No. Attachment A
SV10-012Page 1
SV10-012 Sign Variance
Case No. Attachment B
SV10-012Page 1
Site Plan
All-Star
Orthopaedics
& Therapy
Case No. Attachment C
SV10-012Page 1
Lease Plan
Case No. Attachment C
SV10-012Page 2
Approved Sign
Case No. Attachment D
SV10-012Page 1
Proposed Signs
Case No. Attachment D
SV10-012Page 2
Case No. Attachment D
SV10-012Page 2
Sign Variance Application
Addendum:
Last year Council granted a variance for landlord to erect a non-conforming monument, but with
restrictions of a maximum of 4” letters and five tenant listings. Landlord is now requesting that those
restrictions be modified to a maximum of 5” letters and four tenant listings. Reason is that the 4” letters
are proving difficult to read from all six lanes of traffic at the posted speed limit. And as more listings are
added, the legibility problem will worsen. Landlord is willing to concede to fewer listings in exchange for
the larger letters, and he is asking the City Council to agree and approve.
Case No. Attachment E
SV10-012Page 1