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Item 4G Department of Planning & Development Services S T A F F R E P O R T August 11, 2010 CASE NO: SV10-016 PROJECT:Sign Variance for Mathnasium REQUEST: This is a variance request from the Shops of Southlake Conditional Sign Permit requirements for maximum logo height for an attached sign on a lease space less than 10,000 square feet and less than 301 feet from the public right-of-way. The subject property is located at 1251 East Southlake Boulevard, Ste. 305 (next door to Coal Vines), which is in the Shops of Southlake retail development on the southeast corner of Southlake Boulevard and Carroll Avenue. This was previously the Auntie’s Beads store. The applicant is proposing attached signs that include a logo which exceeds the maximum height regulation; one sign on the north elevation facing Southlake Boulevard and one sign on the south elevation facing the internal drive. The Shops of Southlake Conditional Sign Permit allows a maximum logo height of 18 inches for this lease space. Approval of a variance is needed to receive sign permits for these signs. The specific variance requested is as follows: Sign Regulation Current Regulation Proposed Regulation Maximum Logo Height 18 inches 22 ½ inches ACTION NEEDED: Consider sign variance request. ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Plan (D) Sign Details (E) Sign Variance Application STAFF CONTACT: Lorrie Fletcher (748-8069) Ken Baker (748-8067) Case No. SV10-016 BACKGROUND INFORMATION Cencor Realty Services APPLICANT/OWNER: PROPERTY SITUATION: The property address is 1251 East Southlake Boulevard, Ste 305. The building is located in the Shops of Southlake retail center. HISTORY: There is no history of sign variance applications for this lease space. Previous tenants include Chix and Auntie’s Beads. The Conditional Sign Permit for the Shops of Southlake was approved by City Council October 18, 2005. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. The following variance from the Shops of Southlake Conditional Sign Permit is requested:  Maximum Logo Height: Tenants Under 10,000 square feet < 301 feet from the ROW are allowed a maximum logo height of 18 inches. The applicant is requesting one sign on the north elevation facing Southlake Boulevard and one sign on the south elevation facing the internal drive. COUNCIL ACTION: N:\Community Development\MEMO\SIGNS\Conditional Sign Permits\Shops of Southlake\SV10-016.Mathnasium\SV10-016.8-17-10.docx Case No. Attachment A SV10-016Page 1 Case No. Attachment B SV10-016Page 1 Site Plan Case No. Attachment C SV10-016Page 1 Proposed Sign Case No. Attachment D SV10-016Page 1 Case No. Attachment D SV10-016Page 2 Sign Variance Application Case No. Attachment E SV10-016Page 1