Item 9A
Department of Planning & Development Services
S T A F F R E P O R T
July 28, 2010
CASE NO: SV10-014
PROJECT:Sign Variance for The Grove Temporary Sign
REQUEST:
Vaughan Commercial Real Estate is requesting a variance to the Sign Ordinance No.
704-D requirements for sign height and sign area for a temporary land sign.
Specifically, the applicant is requesting an extension on the approval of the existing
temporary sign for The Grove, a future mixed use development, located at 500 W. S.H.
114; at the southeast corner of W. Dove Street and West S.H. 114. The sign was
approved by City Council on August 21, 2007 for a period of one year. The applicant is
requesting a two year approval period.
The specific variances requested are as follows:
Sign Permitted Previously Approved Existing/Requested
Regulation
Maximum 5 feet 17 feet 17 feet
Height
Maximum 64 sq. ft. total; 140 sq. ft. total; 140 sq. 140 sq. ft. total; 140 sq.
Area 32 sq. ft. per ft. per sign face (1 sided ft. per sign face (1
sign face sign) sided sign)
Duration Until building 1 year 2 additional years
permit is (expired August 21, (expiring August 3,
issued 2008) 2012)
ACTION NEEDED:
Consider sign variance request
ATTACHMENTS:
(A) Background Information – LINK TO PRESENTATION
(B) Vicinity Map
(C) Sign Location Exhibit
(D) Proposed Sign
(E) Sign Variance Application
STAFF CONTACT:
Lorrie Fletcher (748-8069)
Ken Baker (748-8067)
BACKGROUND INFORMATION
Case No. Attachment A
SV10-014Page 1
APPLICANT/OWNER: Dove 114 Infinity LLC
PROPERTY SITUATION: The property is located at the southeast corner of West Dove Street and West
S.H. 114; 500 W. S.H. 114.
HISTORY: February 2006 – City Council approved sign variances for Aventerra signs on
this site. In 2007, the sign face was changed to The Grove.
August 21, 2007 - City Council approved a large temporary sign for The Grove
for a period of 1 year (SP07-233A). This is the sign referred to by this
extension application.
There are two other land signs on this property that measure 4’ x 8’ which do
not require a variance approval and are allowed by ordinance to stay up until a
building permit is issued.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION:
N:\Community Development\MEMO\SIGNS\2010\SV10-014 - The Grove\Staff Report\SV10-014 The Grove Temp Sign.docx
Case No. Attachment A
SV10-014Page 2
Case No. Attachment B
SV10-014Page 1
Sign Location Exhibit
Case No. Attachment C
SV10-014Page 1
Requested Sign
Case No. Attachment D
SV10-014Page 1
Sign Variance Application
Case No. Attachment E
SV10-014Page 1