Item 4H13 SOUTHLAKE
CITY OF
Department of Planning & Development Services
STAFF REPORT
July 14, 2010
CASE NO: SV10 -013
PROJECT: Sign Variance for Zales Outlet (fka Bailey, Banks & Biddle
REQUEST: This is a variance request from the Shops of Southlake Conditional Sign Permit
requirements for the maximum number of attached signs. The subject property is
located at 1221 East Southlake Boulevard, which is in the Shops of Southlake retail
development on the southeast corner of Southlake Boulevard and Carroll Avenue. This
was previously the Bailey, Banks & Biddle jewelry store, which was granted a variance
to allow two attached signs on both the north and south fagades of the building for a
total of four attached signs. The applicant is proposing to replace four signs: two on
the north elevation facing Southlake Boulevard and two on the south elevation facing
the internal drive with the new tenant name, Zales Outlet. The Shops of Southlake
Conditional Sign Permit allows one attached sign on each fagade visible from a street
or internal driveway.
The proposed signs are each approximately 17.25 square feet in area with maximum
letter height of 18 inches. Under the Conditional Sign Permit, the minimum sign area
allowed for the north and south elevations of this building is approximately 40 square
feet and the maximum sign area for the north and south elevations of this building is
56.25 square feet (per elevation) and the maximum letter height is 18 inches.
Therefore, the proposed size and areas comply with the Conditional Sign Permit.
Approval of a variance is needed to receive sign permits for these signs. The specific
variance requested is as follows:
Sign Regulation
Current Regulation
Proposed Regulation
Number of Signs
One per fagade
Two per fagade on the
north and south elevations
ACTION NEEDED: Consider sign variance request.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Sign Details
(E) Sign Variance Application
STAFF CONTACT: Lorrie Fletcher (748 -8069)
Ken Baker (748 -8067)
Case No.
SV10 -013
BACKGROUND INFORMATION
APPLICANT /OWNER:Cencor Realty Services
PROPERTY SITUATION: The property address is 1221 East Southlake Boulevard. The building is
located in the Shops of Southlake retail center.
HISTORY: August 1, 2006; City Council approved a variance request for Bailey, Banks
& Biddle (previous occupants) to have two signs per fagade on the north
and south elevations, and requiring the north elevation's signage, clock, and
cornice piece to be identical to the south elevation as reviewed by staff.
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. The
following variance from the Shops of Southlake Conditional Sign Permit is
requested:
• Number of Signs Each tenant shall be allowed one attached sign on each
fagade visible from a street or internal driveway.
The applicant is requesting two signs on the north elevation facing Southlake
Boulevard and two signs on the south elevation facing the internal drive.
COUNCIL ACTION:
MCommunity DevelopmentlMEMO1S IGNSIConditiona/ Sign PermitslShops of SouthlakelSV10- 013.ZalesISV10- 013.7- 20- 10.docx
Case No. Attachment A
SV10 -013 Page 1
Vicinity Map
The Shops at Southlake
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Case No. Attachment B
SV10 -013 Page 1
1000 0 1000 2000 3040 Feet
Site Plan
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Case No. Attachment C
SV10-013 Page 1
Proposed Sign
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LED ILLUMINATED CHANNEL
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POHERBOX PLACED INSIDE
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EXCEED 15'
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AT EXTERIOR STOREFRONT 516N
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Case No. Attachment D
SV10 -013 Page 1
North Elevation
South Elevation
Case No. Attachment D
SV10 -013 Page 2
Sign Variance Application
Demonstration
Please demonstrate that the following conditions are applicable to the requested
sign variance:
1. That a literal enforcement of the sign regulation will create an unnecessary
hardship or practical difficulty on the applicant.
Adhering to all of the requirements of the City's current sign regulation will create
a hardship for Zale / Zales Outlet to maintain their national marketing identification.
2. That the situation causing the unnecessary hardship or practical difficulty is
unique to the affected property and is not self imposed.
The attached site plan shows that the Zales Outlet building stands alone from the
adjacent buildings. Providing two smaller signs for Zales Outlet will provide an
architectural balance for their building and a consistent signage theme with the
adjacent retail buildings.
3. That the variance will not injure and will be wholly compatible with the use and
permitted development of adjacent properties.
This variance will not injure the adjacent properties. Zales Outlet sign(s) along
Southlake Boulevard are compatible with the shopping center development
across Southlake Boulevard.
4. That the variance will be in harmony with the spirit and purpose of the sign
ordinance.
The two Zales Outlet signs per elevation are identical in size, location and
letter material to the sign variance granted by City Council in July, 2006
(Case No. SP06 -350) for Bailey, Banks & Biddle, a concept which was
owned at the time by Zale Corp.
Case No. Attachment E
SV10 -013 Page 1