Item 5JItem 5J
Branding Initiative
Rejection of All Proposals
Background
July 28: Three (3) proposals were received
One proposal was non-responsive to RFP
Staff evaluated the other two against the requirements of the RFP and found them to be inconsistent or lacking on a variety of topics
Recommendation: Reject all proposals
Branding Initiative – Rejection of All Proposals
New Scope of Work
Add branding component to website
Include scope of services to include Marketing Services associated with anticipated Hotel Occupancy Tax budget
Re-issue combined RFP
Allow collective or individual responses
Branding Initiative – Rejection of All Proposals
New Timeline
August 2006: City Council rejection of proposals
September: Advertising begins for new RFP with website, branding, and hotel tax marketing scopes of services
October: Proposals due
October-November: Proposals reviewed
December: Recommendation to City Council for award of Branding component
March 2007: Completion
Branding Initiative – Rejection of All Proposals
Questions?
Greg Last (817) 748-8037
Branding Initiative – Rejection of All Proposals