Item 5KCity Endorsement of the Southlake Stampede Public Art Exhibit
Event Overview
Public art exhibit scheduled for September 2006, to celebrate the 50th anniversary
A legacy project that will create public art for Southlake
The lifecycle of the project includes:
Find artists and sponsors
Purchase and decorate statues
Outdoor public exhibition throughout the city
Maps, brochures, publicity & merchandise
Auction of statues with proceeds funding:
(50%) Southlake public art & arts education
(50%) Southlake charities
City Endorsement of the Southlake Stampede Public Art Exhibit
Mission
Provide a fun, family oriented, public art event to celebrate the 50th anniversary of Southlake
Provide an opportunity for businesses, artists, schools, families and visitors to interact
Provide another cultural attraction for visitors to Southlake
Showcase the creative talent of our city and our local artists - young, old, professional and amateur
Raise money to provide public art in Southlake and for Arts Education in Southlake Schools
City Endorsement of the Southlake Stampede Public Art Exhibit
Background Information
Follows the Painted Ponies of New Mexico concept
Life-size longhorn and longhorn calf statues are sponsored and given to local artists and young artists in Southlake schools to transfer into works of art
Longhorns placed on public exhibit in parks and vendor locations for approximately 1 year
Longhorns auctioned at Gala Benefits held by Southlake charities
Proceeds from:
Longhorns (50% to charities and 50% to fund public art)
Calves (50% to charities and 50% to fund arts education in Southlake Schools)
City Endorsement of the Southlake Stampede Public Art Exhibit
Behind the Basics
Statues that sponsors cannot host will be placed in city parks to draw attention to Southlake parks
Maps and tours will increase knowledge of our city and showcase parks
Events and merchandising opportunities abound;
coffee table book produced in conjunction with Southlake 50th Committee
Partnering with local Charitable organizations that hold Gala Benefits to auction statues at their event should provide a win-win situation.
Artists, sponsors and interested “to be” owners will be attracted to the event AND the city will not have to organize or plan it
City Endorsement of the Southlake Stampede Public Art Exhibit
Why the Longhorn?
Texas is the only state that maintains a herd of wild longhorns in our state parks.
Texas history cannot be told without the longhorn. The Longhorn carved a path in Texas legend. This remarkable animal with sweeping horns established our cattle industry and gave rise
to the American cowboy.
Longhorns originated from wild Spanish stock and escaped cows from early settlers. They thrived in the wild and Texas became their original home.
No other animal embodied our history or blessed the future more. From cattle drives and vaqueros to the cowboys known today, the passion, tradition & myth of the Longhorn is celebrated
around the world.
There is an urban legend in Southlake that a prior mayor commissioned a miniature bronze statue of a longhorn with the city logo as a brand to give to visiting dignitaries. We were
unable to verify this, but the story has been told and retold many times.
City Endorsement of the Southlake Stampede Public Art Exhibit
Great Ideas and Possibilities
Top artist submissions framed and made into works of art that can be auctioned off, or reserved as heritage pieces by the city to commemorate the event.
Longhorns and calves branded with the Southlake 50th commemorative logo.
Up to two printings of a coffee table book:
Will include information from the heritage & education committee to commemorate the 50th.
First printing, in 2006, will include longhorns, calves, artists, sponsors, and heritage information. Second printing, in 2007, we will add the results of the event.
A longhorn to commemorate the event could be chosen or reserved by the city. A special plaque to credit all participants, committees, sponsors, artists, and Council.
A longhorn could be gifted to our sister city.
And many more . . .
City Endorsement of the Southlake Stampede Public Art Exhibit
Track Record
Other public art campaigns of this type have raised from $18,000 to over 1 million dollars and the legacy of the public art event has lived on in annual events, merchandise and marketing
opportunities.
Campaigns have taken from 7 months to 2 ½ years.
As a general rule, the longer the public exhibition, the more money the statues get at auction.
No record has been found of a longhorn steer being used in any of the projects reviewed.
City Endorsement of the Southlake Stampede Public Art Exhibit
Artists
Eligibility:
Any Southlake resident, student of a school in Southlake, member of the Southlake Chamber of Commerce, employee that works in Southlake or person that is a member of a Professional Association
in Southlake.
City Endorsement of the Southlake Stampede Public Art Exhibit
Artists
Key Points:
Project does not allow for any direct advertising of a product, company’s name, libel, slander, or social disrespect. However, subject to the Review Committee’s approval, an artist‘s
design that creatively produces a subtle and clever message associating the artwork with themes, products or missions will be considered.
Artists are reminded that this is a public display and all proposals must be appropriate for all audiences.
The importance of presenting as much of the creative depth of Southlake artists possible is emphasized.
The Review Committee reserves the right to reject artists’ submission as well as suggest changes to proposed designs. All designs are subject to the Review Committee’s discretion.
City Endorsement of the Southlake Stampede Public Art Exhibit
Sponsors
Eligibility:
Any business or organization located in Southlake, member of the Southlake Chamber of Commerce, resident of Southlake, business with employees that live in Southlake or major corporate
sponsor with an interest in Southlake.
A limited number of sponsors located at key locations outside the city will be allowed to exhibit their longhorn at their location. These locations will be approved based on their ability
to draw tourism directly into the city. These sponsors must agree to place maps and event brochures near their longhorns. Example locations include the Marriott Solana and the Gaylord
Texan.
City Endorsement of the Southlake Stampede Public Art Exhibit
Sponsors
Key Points:
No direct advertising on their sponsored statues
Able to suggest a theme associated with their product or message
Allowed to use the Southlake 50th logo and pictures of their sponsored longhorn and/or calf in their advertising
Will be identified on the Southlake 50th website with links to their business
Both sponsors and artists will be identified on the statue plaque and wherever their longhorn image is printed
City Endorsement of the Southlake Stampede Public Art Exhibit
Sponsorships
Sponsors are used to fund the project. Sponsor funds pay for the statue, fee to the artist, marketing, up front merchandising and events for the project.
Multiple levels of sponsorship include:
Show Calf = $1,800
Show Longhorn = $3,700
Trail Drive Sponsor = $5,500
Event Sponsor = TBD (sponsorship of an event, advertising or other 50th expense)
A sponsor may reserve a Longhorn (purchase it for permanent ownership) by paying an additional $2,000 for a Longhorn and $1,000 for a calf.
City Endorsement of the Southlake Stampede Public Art Exhibit
Contracts
Contracts are a key element of the project and will be written to include the artist, sponsor, and merchant.
Contracts will set forward performance expectations and deal with the unexpected upfront.
Contracts will also set forth the role of the Public Art Advisory Commission (Review Committee) as having final authority and decision making capability to select artists and accept
final art for the project.
City Endorsement of the Southlake Stampede Public Art Exhibit
Exhibit Locations
Cannot pose a safety risk to the public
Must have availability for parking, access to pedestrian areas, pathways and available area of approximately 100 square feet for display
May not disturb existing landscape, trees or grading unless approved by the Landscape Administrator
Must be set back off FM 1709 and Hwy 114 at least 50 feet
Must not block any sight triangles, turn-lanes, fire lanes, exits and/or entrances
May not be in the middle of a parking space in a parking lot
City Endorsement of the Southlake Stampede Public Art Exhibit
Example Exhibit Locations TOWN SQUARE
City Endorsement of the Southlake Stampede Public Art Exhibit
Example Exhibit Locations BICENTENNIAL PARK
City Endorsement of the Southlake Stampede Public Art Exhibit
Example Exhibit Locations GATEWAY PLAZA
City Endorsement of the Southlake Stampede Public Art Exhibit
Example Exhibit Location – COSTCO
City Endorsement of the Southlake Stampede Public Art Exhibit
Financial Considerations
Project kick-off requires $6,250. This amount has been approved for expenditure by the Southlake 50th committee from the 50th budget.
The $6,250 is reimbursed if the project meets target minimum for sponsorships (16)
If not met, the $6,250 is not recoverable
Once the target minimum is met, the longhorns pay for themselves via sponsorship fees
Project maximum is 50 longhorns and 50 calves
If maximum is met, the total expenditures are estimated at $238,855 (these expenditures will be completely recovered via sponsorship fees)
City Endorsement of the Southlake Stampede Public Art ExhibitBudget Estimate
City Endorsement of the Southlake Stampede Public Art ExhibitTimeline
Available for questions and seek City Council direction